{
  "about": {
    "description": "Structured, sourced facts about INNOVX and its founders, generated from the same data as innovx.se. Every claim lists source ids; facts with backing 'founder' come from the founders and have no public source yet. INNOVX's own investment amounts, ownership stakes and fund terms are not disclosed; capital figures describe rounds the companies raised from outside investors.",
    "reviewed": "2026-11-01",
    "homepage": "https://innovx.se/",
    "links": {
      "facts": "https://innovx.se/facts.json",
      "llms": "https://innovx.se/llms.txt",
      "agentCard": "https://innovx.se/.well-known/agent-card.json",
      "aiCatalog": "https://innovx.se/.well-known/ai-catalog.json",
      "a2a": "https://ozvqwhypsbkhooplovgt.supabase.co/functions/v1/agent",
      "mcp": "https://ozvqwhypsbkhooplovgt.supabase.co/functions/v1/agent/mcp",
      "mcpServerCard": "https://ozvqwhypsbkhooplovgt.supabase.co/functions/v1/agent/mcp/server-card",
      "guide": "https://innovx.se/for-agents"
    },
    "backing": {
      "public": "Backed by at least one public source.",
      "founder": "Stated by the founders themselves, without a public source. Questions to hello@innovx.se."
    },
    "license": "Facts may be quoted and cited with a link to innovx.se and the original source."
  },
  "organization": {
    "name": "INNOVX",
    "legalName": "Aktiebolaget innovx Holding",
    "orgNr": "559185-0002",
    "operatingCompany": {
      "name": "innovx Management AB",
      "orgNr": "559195-5553"
    },
    "founded": "2018",
    "address": {
      "street": "Masthamnsgatan 21",
      "postalCode": "413 29",
      "city": "Göteborg",
      "country": "SE"
    },
    "email": "hello@innovx.se",
    "auditor": "KPMG",
    "registry": "https://www.allabolag.se/5591850002",
    "mainCompanyToday": {
      "name": "Adway",
      "url": "https://adway.ai",
      "note": "The founders' main company today; both work there."
    }
  },
  "founders": [
    {
      "id": "richard",
      "name": "Richard Sörensson",
      "title": {
        "sv": "Medgrundare och Head of Innovation, Adway · Ordförande, INNOVX",
        "en": "Co-founder and Head of Innovation, Adway · Chair, INNOVX"
      },
      "oneLiner": {
        "sv": "Medgrundare av Adway, sitt huvudsakliga bolag i dag. Var tidigare med och grundade No Ink (idag Ekopost) och grundade Reducero.",
        "en": "Co-founder of Adway, Richard's main company today. Earlier co-founded No Ink (now Ekopost) and founded Reducero."
      },
      "profile": "https://innovx.se/richard-sorensson",
      "photo": "https://innovx.se/people/richard-sorensson.jpg",
      "bio": [
        {
          "text": {
            "sv": "Utvecklare sedan ung ålder och entreprenör sedan början av 2000-talet, då Richard byggde och sålde en svensk pokersajt. År 2011 var han med och grundade No Ink, en molnbaserad tjänst för att skicka brev och fakturor direkt från datorn, och var dess vd. Bolaget kom på sjätte plats på Internetworlds lista Årets entreprenörer 2012. Tjänsten heter i dag Ekopost och drivs vidare av No Ink AB med 66,9 MSEK i omsättning 2025 under ny ägare.",
            "en": "A developer from an early age and an entrepreneur since the early 2000s, when Richard built and sold a Swedish poker site. In 2011 he co-founded No Ink, a cloud service for sending letters and invoices straight from the computer, and was its CEO. The company placed sixth on Internetworld's Entrepreneurs of the Year list in 2012. The service is now called Ekopost and continues under new ownership at No Ink AB with SEK 66.9M in net sales in 2025."
          },
          "sources": [
            "noink-2011",
            "internetworld-2012",
            "ekopost",
            "ab-noink-2025",
            "founders"
          ]
        },
        {
          "text": {
            "sv": "Richard grundade Reducero, en kreditförmedlare med tillstånd från Finansinspektionen sedan 2015. Sedan starten har bolaget haft över 150 000 kunder och över 1 000 anställda, och i dag förmedlar det cirka 1,5 miljarder SEK i lån per år, med 50 MSEK i nettoomsättning 2025. År 2017 grundade Richard och Viktor Adway, där Richard är Head of Innovation och styrelseledamot. Tillsammans var de också med och grundade AI-bolaget Re:Nable 2018, och 2021 startade de AI-konsulten Artificial Collective via INNOVX. Tidigare CTO och partner på Shopy och systemarkitekt på Voolife (Aspiro).",
            "en": "Richard founded Reducero, a credit intermediary licensed by the Swedish Financial Supervisory Authority (Finansinspektionen) since 2015. Since launch it has had more than 150,000 customers and more than 1,000 employees, and today it brokers about SEK 1.5 billion in loans a year, with SEK 50M in net sales in 2025. In 2017 Richard and Viktor co-founded Adway, where Richard is Head of Innovation and a board member. Together they also co-founded the AI company Re:Nable in 2018, and in 2021 started the AI consultancy Artificial Collective through INNOVX. Previously CTO and partner at Shopy and a system architect at Voolife (Aspiro)."
          },
          "sources": [
            "reducero-km-2026",
            "fi-reducero",
            "reducero-om",
            "founders",
            "ab-reducero-2025",
            "adway-about",
            "renable-founders-2019",
            "renable-seed-2022",
            "ab-artificial-co",
            "theorg-richard"
          ]
        },
        {
          "text": {
            "sv": "Richard har byggt produktionssystem sedan början av 2010-talet och AI-produkter sedan 2018. Reducero-plattformen (lanserad 2015) integrerar 24 banker och långivare under tillstånd från Finansinspektionen. Adway Connect, Adways SaaS-plattform för rekryteringsmarknadsföring i sociala medier, har körts i produktion hos bland andra Circle K sedan 2020. Adway har ingen vd, och som Head of Innovation leder Richard i dag allt tekniskt arbete i bolaget, inklusive AI-utvecklingen i produkten. Via Artificial Collective (2021) experimenterade teamet med att träna egna språkmodeller för domänspecifika kundcase inom fintech, handel, medtech och tillverkning — ett tidigt försök till vertikala språkmodeller, året innan ChatGPT lanserades.",
            "en": "Richard has built production systems since the early 2010s and AI products since 2018. The Reducero platform (launched 2015) integrates 24 banks and lenders under a Swedish FSA licence. Adway Connect, Adway's SaaS platform for social-media recruitment marketing, has been running in production at Circle K and others since 2020. Adway has no CEO, and as Head of Innovation Richard today leads all technical work at the company, including the AI work in the product. Through Artificial Collective (2021), the team experimented with training proprietary language models for domain-specific client cases in fintech, retail, medtech and manufacturing — an early attempt at vertical language models, the year before ChatGPT launched."
          },
          "sources": [
            "fi-reducero",
            "ab-reducero-2025",
            "circle-k-2020",
            "adway-about",
            "artif-2023",
            "founders"
          ]
        }
      ],
      "highlights": [
        {
          "year": "2011",
          "text": {
            "sv": "Medgrundare och vd, No Ink (idag Ekopost)",
            "en": "Co-founder and CEO, No Ink (now Ekopost)"
          },
          "sources": [
            "noink-2011",
            "internetworld-2012"
          ],
          "backing": "public"
        },
        {
          "year": "2012",
          "text": {
            "sv": "No Ink på plats 6, Internetworlds Årets entreprenörer",
            "en": "No Ink ranked sixth, Internetworld's Entrepreneurs of the Year"
          },
          "sources": [
            "internetworld-2012"
          ],
          "backing": "public"
        },
        {
          "year": "2015",
          "text": {
            "sv": "Grundare, Reducero",
            "en": "Founder, Reducero"
          },
          "sources": [
            "reducero-km-2026",
            "fi-reducero"
          ],
          "backing": "public"
        },
        {
          "year": "2017",
          "text": {
            "sv": "Medgrundare, Adway",
            "en": "Co-founder, Adway"
          },
          "sources": [
            "adway-about"
          ],
          "backing": "public"
        },
        {
          "year": "2018",
          "text": {
            "sv": "Medgrundare och ordförande, INNOVX",
            "en": "Co-founder and Chair, INNOVX"
          },
          "sources": [
            "ab-holding"
          ],
          "backing": "public"
        }
      ],
      "links": [
        {
          "label": "LinkedIn",
          "url": "https://www.linkedin.com/in/richsor"
        },
        {
          "label": "Allabolag",
          "url": "https://www.allabolag.se/befattningshavare/lars-richard-s%C3%B6rensson/-/10764362"
        }
      ]
    },
    {
      "id": "viktor",
      "name": "Viktor Nord",
      "title": {
        "sv": "Medgrundare och Head of Growth, Adway · Styrelseledamot, INNOVX",
        "en": "Co-founder and Head of Growth, Adway · Board member, INNOVX"
      },
      "oneLiner": {
        "sv": "Medgrundare av Adway, sitt huvudsakliga bolag i dag. Grundade Sverige-Norge.se 2007, är affärsängel och en av initiativtagarna till AI Gothenburg.",
        "en": "Co-founder of Adway, Viktor's main company today. Founded Sverige-Norge.se in 2007, invests as an angel and is one of the initiators of AI Gothenburg."
      },
      "profile": "https://innovx.se/viktor-nord",
      "photo": "https://innovx.se/people/viktor-nord.jpg",
      "bio": [
        {
          "text": {
            "sv": "År 2007 grundade Viktor sitt första bolag, Sverige-Norge.se, som matchade svenska jobbsökare med norska arbetsgivare och fick tusentals svenskar i jobb i Norge. År 2009 utsågs Viktor till Årets Unga Entreprenör i västra Sverige. Verksamheten, senare Hub 28, såldes 2017 till den norska bemanningskoncernen CBA (Cross Border Alliance). År 2015 grundade Viktor rekryteringssystemet Rekry, som 2017 såldes till We Select.",
            "en": "Viktor's first company, Sverige-Norge.se, was founded in 2007 to match Swedish job seekers with Norwegian employers, and placed thousands of Swedes in jobs in Norway. In 2009 Viktor was named Young Entrepreneur of the Year for West Sweden. The business, later known as Hub 28, was sold in 2017 to the Norwegian staffing group CBA (Cross Border Alliance). In 2015 Viktor founded Rekry, a recruitment software company sold to We Select in 2017."
          },
          "sources": [
            "fa-2009",
            "byggvarlden-2015",
            "sn-history",
            "rekry-2016",
            "founders"
          ]
        },
        {
          "text": {
            "sv": "Nästan 20 års erfarenhet av go-to-market, growth och rekryteringsannonsering: från sociala jobbannonser och retargeting (Techrekpodden 2018 och 2020) till AI-sök och rekryteringsmarknadsföring (Recruiting Brainfood 2023, panel med Indeed och UK Recruiters). Adway har ingen vd, och som Head of Growth leder Viktor allt inom bolagets go-to-market. Bolaget har 300+ kunder i 54 länder och kontor i Göteborg, Stockholm och London. Nettoomsättningen gick från 34 MSEK 2021 till 63 MSEK 2022 och har legat kvar på den nivån sedan dess (63 MSEK 2025), medan förlusten minskat. Efter omställningen har bolaget enligt grundarna haft positivt EBITDA varje månad sedan februari 2026, sammanlagt cirka 6 MSEK för januari–september, med en prognos på cirka 1 MEUR i EBITDA för helåret.",
            "en": "Nearly 20 years of experience in go-to-market, growth and recruitment advertising: from social job ads and retargeting (Techrekpodden 2018 and 2020) to AI search and recruitment marketing (Recruiting Brainfood 2023, a panel with Indeed and UK Recruiters). Adway has no CEO, and as Head of Growth Viktor leads all of the company's go-to-market. The company has 300+ clients in 54 countries and offices in Gothenburg, Stockholm and London. Net sales went from SEK 34M in 2021 to SEK 63M in 2022 and have stayed at that level since (SEK 63M in 2025), while losses have narrowed. After the restructuring the company has had positive EBITDA every month since February 2026, according to the founders, about SEK 6M in total for January–September, with a full-year 2026 EBITDA forecast of about €1M."
          },
          "sources": [
            "ants-2018",
            "ants-2020",
            "brainfood-208",
            "adway-about",
            "ab-adway-2025",
            "ab-adway-serie",
            "founders"
          ]
        },
        {
          "text": {
            "sv": "År 2017 grundade Viktor och Richard Adway, där Viktor är Head of Growth och styrelseledamot. Viktor investerar i AI-bolag — affärsängel i Incredible (röststyrd AI-assistent, 2026) och styrelseledamot i Fintower (AI-plattform för finansiell planering, 1,5 MEUR seedrunda 2026 med Chalmers Ventures, Akka och Stenafamiljen). År 2026 var Viktor en av initiativtagarna till AI Gothenburg, tillsammans med göteborgska grundare, operatörer och investerare — en non-profit AI-hubb med NVIDIA, Business Region Göteborg och Region Västra Götaland som grundpartner, med målet 200 nya AI-bolag till 2030. Viktor var hubbens första styrelseordförande och är i dag ledamot.",
            "en": "In 2017 Viktor and Richard co-founded Adway, where Viktor is Head of Growth and a board member. Viktor invests in AI companies — angel in Incredible (voice-controlled AI assistant, 2026) and board member at Fintower (AI platform for financial planning, €1.5M seed round 2026 with Chalmers Ventures, Akka and the Stena family). In 2026 Viktor was one of the initiators of AI Gothenburg, together with Gothenburg founders, operators and investors — a non-profit AI hub with NVIDIA, Business Region Göteborg and Region Västra Götaland as founding partners, with a goal of 200 new AI companies by 2030. Viktor was the hub's first board chair and is now a board member."
          },
          "sources": [
            "adway-about",
            "ab-fintower",
            "aigbg",
            "spintop-incredible-2026",
            "techeu-fintower-2026",
            "breakit-aigbg-2026",
            "founders"
          ]
        }
      ],
      "highlights": [
        {
          "year": "2005",
          "text": {
            "sv": "Studier i ekonomi och entreprenörskap, Chalmers",
            "en": "Studies in economics and entrepreneurship, Chalmers University of Technology"
          },
          "sources": [
            "founders"
          ],
          "backing": "founder"
        },
        {
          "year": "2006",
          "text": {
            "sv": "Värnplikt, fänrik i Försvarsmakten",
            "en": "National service, second lieutenant in the Swedish Armed Forces"
          },
          "sources": [
            "founders"
          ],
          "backing": "founder"
        },
        {
          "year": "2007",
          "text": {
            "sv": "Grundare och vd, Sverige-Norge.se",
            "en": "Founder and CEO, Sverige-Norge.se"
          },
          "sources": [
            "byggvarlden-2015",
            "sn-history"
          ],
          "backing": "public"
        },
        {
          "year": "2009",
          "text": {
            "sv": "Årets Unga Entreprenör i västra Sverige",
            "en": "Young Entrepreneur of the Year, West Sweden"
          },
          "sources": [
            "fa-2009"
          ],
          "backing": "public"
        },
        {
          "year": "2014",
          "text": {
            "sv": "Diplomerad styrelseutbildning, StyrelseAkademien",
            "en": "Board diploma programme, StyrelseAkademien"
          },
          "sources": [
            "linkedin-viktor",
            "founders"
          ],
          "backing": "founder"
        },
        {
          "year": "2014",
          "text": {
            "sv": "Panel i riksdagen om ungas arbetsmarknad i Norden",
            "en": "Panel in the Swedish parliament on young people's jobs in the Nordics"
          },
          "sources": [
            "norden-2014"
          ],
          "backing": "public"
        },
        {
          "year": "2015",
          "text": {
            "sv": "Grundare, Rekry",
            "en": "Founder, Rekry"
          },
          "sources": [
            "rekry-2016"
          ],
          "backing": "public"
        },
        {
          "year": "2017",
          "text": {
            "sv": "Exits: Sverige-Norge.se till CBA och Rekry till We Select",
            "en": "Exits: Sverige-Norge.se to CBA and Rekry to We Select"
          },
          "sources": [
            "weselect-2018",
            "founders"
          ],
          "backing": "founder"
        },
        {
          "year": "2017",
          "text": {
            "sv": "Medgrundare, Adway",
            "en": "Co-founder, Adway"
          },
          "sources": [
            "adway-about"
          ],
          "backing": "public"
        },
        {
          "year": "2026",
          "text": {
            "sv": "Initiativtagare och styrelseledamot, AI Gothenburg",
            "en": "Initiator and board member, AI Gothenburg"
          },
          "sources": [
            "aigbg",
            "ab-aigbg"
          ],
          "backing": "public"
        }
      ],
      "links": [
        {
          "label": "viktornord.com",
          "url": "https://viktornord.com"
        },
        {
          "label": "LinkedIn",
          "url": "https://www.linkedin.com/in/viktornord"
        },
        {
          "label": "Allabolag",
          "url": "https://www.allabolag.se/befattningshavare/viktor-alexander-nord/-/10756442"
        }
      ]
    }
  ],
  "keyFigures": [
    {
      "value": "2007",
      "label": {
        "sv": "Viktor grundar sitt första bolag, Sverige-Norge.se. Richard är med och grundar No Ink 2011.",
        "en": "Sverige-Norge.se, Viktor's first company, is founded. Richard co-founds No Ink in 2011."
      },
      "sources": [
        "fa-2009",
        "byggvarlden-2015",
        "noink-2011"
      ],
      "backing": "public"
    },
    {
      "value": "3",
      "unit": {
        "sv": "exits",
        "en": "exits"
      },
      "label": {
        "sv": "Sålda verksamheter: Sverige-Norge.se (senare Hub 28), No Ink (idag Ekopost) och Rekry.",
        "en": "Businesses sold: Sverige-Norge.se (later Hub 28), No Ink (now Ekopost) and Rekry."
      },
      "sources": [
        "viktornord-com",
        "ab-noink",
        "founders"
      ],
      "backing": "founder"
    },
    {
      "value": {
        "sv": "~280",
        "en": "~280"
      },
      "unit": {
        "sv": "MSEK riskkapital",
        "en": "SEK M raised"
      },
      "label": {
        "sv": "Bolagens egna rundor från externa investerare, inte INNOVX kapital. Cirka 173 MSEK gick till Adway, som vi grundade (2021–2024, Series A ledd av Octopus Ventures), och cirka 110 MSEK till bolag vi investerat i: Realforce, Incredible, DB24 och Fintower. Euro omräknat med ECB:s kurs på rundans dag.",
        "en": "The companies' own rounds from outside investors, not INNOVX capital. About SEK 173M went to Adway, which we co-founded (2021–2024, Series A led by Octopus Ventures), and about SEK 110M to companies we invested in: Realforce, Incredible, DB24 and Fintower. Euro converted at the ECB rate on the round's date."
      },
      "sources": [
        "spintop-adway-2021",
        "dlapiper-adway-2022",
        "breakit-adway-2024",
        "spiltan-realforce-2023",
        "spintop-incredible-2026",
        "almi-db24-2024",
        "techeu-fintower-2026",
        "ecb-eursek"
      ],
      "backing": "public",
      "asOf": "2026-08"
    },
    {
      "value": "564",
      "unit": {
        "sv": "kunder",
        "en": "customers"
      },
      "label": {
        "sv": "Kunder som Adway, vårt huvudsakliga bolag i dag, har haft sedan starten.",
        "en": "Customers that Adway, our main company today, has had since launch."
      },
      "sources": [
        "founders"
      ],
      "backing": "founder",
      "asOf": "2026-09"
    },
    {
      "value": "113",
      "unit": {
        "sv": "MSEK omsättning",
        "en": "SEK M net sales"
      },
      "label": {
        "sv": "Sammanlagd nettoomsättning 2025 i Adway, som vi grundade tillsammans (63,0 MSEK, 17 anställda i moderbolaget), och Reducero, som Richard grundade och vi tillsammans äger majoriteten av (50,0 MSEK, 41 anställda, vinst 2025).",
        "en": "Combined net sales in 2025 for Adway, which we co-founded (SEK 63.0M, 17 employees in the parent company), and Reducero, which Richard founded and we together majority-own (SEK 50.0M, 41 employees, profit in 2025)."
      },
      "sources": [
        "ab-adway-2025",
        "ab-reducero-2025",
        "reducero-km-2026"
      ],
      "backing": "public",
      "asOf": "2025-12"
    },
    {
      "value": "200+",
      "unit": {
        "sv": "anställda",
        "en": "employees"
      },
      "label": {
        "sv": "Medelantal anställda 2022, toppåret, i bolag vi grundat: Reducero 132, Adway 54 inklusive dotterbolaget i Storbritannien, Beelectric 33, Re:Nable 8, INNOVX 5 och Artificial Collective 3, sammanlagt 235. År 2025 var det 64. Realforce, där vi är investerare, hade 54 anställda 2022 och räknas inte in.",
        "en": "Average headcount in 2022, the peak year, in companies we founded: Reducero 132, Adway 54 including its UK subsidiary, Beelectric 33, Re:Nable 8, INNOVX 5 and Artificial Collective 3, 235 in total. In 2025 the total was 64. Realforce, where we are investors, had 54 employees in 2022 and is not included."
      },
      "sources": [
        "ab-adway-nyckeltal",
        "ch-adway-ai",
        "ab-reducero-nyckeltal",
        "ab-beelectric-bokslut",
        "ab-renable-bokslut",
        "ab-innovx-mgmt-nyckeltal",
        "ab-artificial-bokslut",
        "ab-realforce-nyckeltal"
      ],
      "backing": "public",
      "asOf": "2022"
    },
    {
      "value": {
        "sv": "150 000+",
        "en": "150,000+"
      },
      "unit": {
        "sv": "kunder",
        "en": "customers"
      },
      "label": {
        "sv": "Kunder som Reducero har haft sedan starten 2015, med över 1 000 anställda genom åren.",
        "en": "Customers Reducero has had since launch in 2015, with more than 1,000 employees over the years."
      },
      "sources": [
        "founders"
      ],
      "backing": "founder",
      "asOf": "2026-10"
    },
    {
      "value": {
        "sv": "~1,5",
        "en": "~1.5"
      },
      "unit": {
        "sv": "miljarder SEK per år",
        "en": "billion SEK a year"
      },
      "label": {
        "sv": "Lån som Reducero förmedlar per år via 24 banker och långivare, med tillstånd från Finansinspektionen.",
        "en": "Loans Reducero brokers each year through 24 banks and lenders, licensed by the Swedish FSA (Finansinspektionen)."
      },
      "sources": [
        "founders",
        "reducero-om",
        "fi-reducero"
      ],
      "backing": "founder",
      "asOf": "2026-11"
    },
    {
      "value": "2",
      "unit": {
        "sv": "fonder",
        "en": "funds"
      },
      "label": {
        "sv": "Riskkapitalfonder där INNOVX är Limited Partner: Spintop Ventures och Ampli Ventures.",
        "en": "Venture funds where INNOVX is a Limited Partner: Spintop Ventures and Ampli Ventures."
      },
      "sources": [
        "founders"
      ],
      "backing": "founder",
      "asOf": "2026-10"
    }
  ],
  "investorQuestions": [
    {
      "id": "exits",
      "question": {
        "sv": "Har grundarna gjort exits?",
        "en": "Have the founders had exits?"
      },
      "answer": {
        "sv": "Ja, tre sålda verksamheter. Viktors första bolag Sverige-Norge.se, senare Hub 28, såldes 2017 till den norska bemanningskoncernen CBA, och hans rekryteringssystem Rekry såldes samma år till We Select, där produkten blev plattformen Talent Software. No Ink, som Richard var med och grundade 2011, ingår i dag i Moventures-koncernen och omsatte 66,9 MSEK 2025 under namnet Ekopost. Försäljningar av privata bolag offentliggörs sällan, så köparnas namn och åren bygger på grundarnas uppgift och köpeskillingarna är inte offentliga. Re:Nable och Artificial Collective räknas inte som exits.",
        "en": "Yes, three businesses sold. Viktor's first company, Sverige-Norge.se, later Hub 28, was sold in 2017 to the Norwegian staffing group CBA, and his recruitment software company Rekry was sold the same year to We Select, where the product became the Talent Software platform. No Ink, which Richard co-founded in 2011, is today part of the Moventures group and had SEK 66.9M in net sales in 2025 as Ekopost. Sales of private companies are rarely made public, so the buyers and years rest on the founders' information and the purchase prices are not public. Re:Nable and Artificial Collective are not counted as exits."
      },
      "sources": [
        "founders",
        "weselect-2018",
        "weselect-2019",
        "ab-noink-2025"
      ],
      "backing": "founder"
    },
    {
      "id": "capital",
      "question": {
        "sv": "Hur mycket kapital har deras bolag tagit in?",
        "en": "How much capital have their companies raised?"
      },
      "answer": {
        "sv": "Cirka 280 MSEK från externa investerare: cirka 173 MSEK i Adway, som grundarna byggt, och cirka 110 MSEK i bolag de investerat i. Adways rundor: 3,2 MEUR 2021, 10 MEUR i en Series A ledd av brittiska Octopus Ventures 2022 och 31,6 MSEK 2024. Därtill Realforce (drygt 50 MSEK, 2023), Incredible (26,5 MSEK i pre-seed sammanlagt, senast 2026), DB24 (cirka 18 MSEK, 2024) och Fintower (1,5 MEUR, 2026). Euro är omräknat med ECB:s kurs på rundans dag. Beloppen är bolagens egna rundor, inte INNOVX insatser.",
        "en": "About SEK 280M from outside investors: about SEK 173M in Adway, which the founders built, and about SEK 110M in companies they invested in. Adway's rounds: €3.2M in 2021, €10M in a Series A led by the UK's Octopus Ventures in 2022 and SEK 31.6M in 2024. Plus Realforce (just over SEK 50M, 2023), Incredible (SEK 26.5M in pre-seed in total, most recently 2026), DB24 (about SEK 18M, 2024) and Fintower (€1.5M, 2026). Euro amounts are converted at the ECB rate on the round's date. These are the companies' own rounds, not INNOVX's investment."
      },
      "sources": [
        "spintop-adway-2021",
        "dlapiper-adway-2022",
        "breakit-adway-2024",
        "spiltan-realforce-2023",
        "spintop-incredible-2026",
        "almi-db24-2024",
        "techeu-fintower-2026",
        "ecb-eursek"
      ],
      "backing": "public"
    },
    {
      "id": "scale",
      "question": {
        "sv": "Hur stora är bolagen i dag?",
        "en": "How large are the companies today?"
      },
      "answer": {
        "sv": "Adway hade 63,0 MSEK i nettoomsättning 2025, i nivå med 2022, och 300+ kunder i 54 länder. Reducero hade 50,0 MSEK 2025. Enligt grundarna förmedlar bolaget cirka 1,5 miljarder SEK i lån per år och har haft över 150 000 kunder sedan 2015. Realforce, där INNOVX är investerare, hade 105,1 MSEK. Toppåret 2022 hade bolagen grundarna startat, Reducero, Adway, Beelectric, Re:Nable, INNOVX och Artificial Collective, tillsammans över 200 anställda i medeltal.",
        "en": "Adway had SEK 63.0M in net sales in 2025, level with 2022, and 300+ clients in 54 countries. Reducero had SEK 50.0M in 2025. According to the founders it brokers about SEK 1.5 billion in loans a year and has had more than 150,000 customers since 2015. Realforce, where INNOVX is an investor, had SEK 105.1M. In the peak year 2022, the companies the founders started, Reducero, Adway, Beelectric, Re:Nable, INNOVX and Artificial Collective, together had an average of more than 200 employees."
      },
      "sources": [
        "ab-adway-2025",
        "adway-about",
        "ab-reducero-2025",
        "founders",
        "ab-realforce-2025",
        "ab-adway-nyckeltal",
        "ch-adway-ai",
        "ab-reducero-nyckeltal",
        "ab-beelectric-bokslut",
        "ab-renable-bokslut",
        "ab-innovx-mgmt-nyckeltal",
        "ab-artificial-bokslut"
      ],
      "backing": "public"
    },
    {
      "id": "profit",
      "question": {
        "sv": "Går bolagen med vinst?",
        "en": "Are the companies profitable?"
      },
      "answer": {
        "sv": "Reducero gick med vinst 2025 (0,6 MSEK) och har haft positivt EBITDA fyra av de senaste fem åren, med en nettoomsättning som varierat mellan 39 och 56 MSEK. Adway gick med förlust 2021–2025: EBITDA förbättrades från −44,2 MSEK 2023 till −1,4 MSEK 2025, och årets resultat 2025 var −13,4 MSEK. Enligt grundarna har Adway haft positivt EBITDA varje månad sedan februari 2026, sammanlagt cirka 6 MSEK för januari–september 2026, och legat över Rule of 40 tre månader i rad, juli–september 2026, mätt som tillväxt i fakturerad intäkt mot samma månad året innan plus EBITDA-marginal. Prognosen för helåret 2026 är cirka 1 MEUR i EBITDA. Realforce fick positivt EBITDA 2025 (+3,6 MSEK) efter fyra år med negativt EBITDA, med ett resultat efter finansiella poster på −18,2 MSEK.",
        "en": "Reducero made a profit in 2025 (SEK 0.6M) and has had positive EBITDA in four of the last five years, with net sales varying between SEK 39M and 56M. Adway made a loss every year 2021–2025: EBITDA improved from SEK −44.2M in 2023 to SEK −1.4M in 2025, and the 2025 net result was SEK −13.4M. According to the founders, Adway has had positive EBITDA every month since February 2026, about SEK 6M in total for January–September 2026, and has been above the Rule of 40 for three months in a row, July–September 2026, measured as growth in invoiced revenue versus the same month a year earlier plus EBITDA margin. The full-year 2026 forecast is about €1M in EBITDA. Realforce had positive EBITDA in 2025 (+SEK 3.6M) after four years of negative EBITDA, with a result after financial items of SEK −18.2M."
      },
      "sources": [
        "ab-reducero-2025",
        "ab-reducero-nyckeltal",
        "ab-reducero-serie",
        "ab-adway-nyckeltal",
        "ab-adway-serie",
        "founders",
        "ab-realforce-nyckeltal",
        "ab-realforce-serie"
      ],
      "backing": "founder"
    },
    {
      "id": "setbacks",
      "question": {
        "sv": "Vad har inte gått som planerat?",
        "en": "What hasn't gone to plan?"
      },
      "answer": {
        "sv": "Re:Nable, som grundarna var med och grundade 2018, gick i konkurs i februari 2025. Tekniken och kunderna gick vidare till ett nytt bolag, Renable Marketing AB, som driver plattformen i dag med bland andra NetOnNet, Webhallen och LG som kunder. Artificial Collective, AI-konsultbolaget grundarna startade 2021, avvecklades 2025. Beelectric, ett bemanningsbolag som grundarna startade 2021 och som hade 33 anställda 2022, gick i konkurs i april 2024. Adway växte snabbt efter riskkapitalrundorna, men omsättningen har legat kring 63 MSEK sedan 2022 och bolaget gick med förlust varje år 2021–2025. Efter en omställning med färre anställda har Adway enligt grundarna haft positivt EBITDA varje månad sedan februari 2026.",
        "en": "Re:Nable, which the founders co-founded in 2018, went bankrupt in February 2025. Its technology and customers moved on to a new company, Renable Marketing AB, which runs the platform today with clients including NetOnNet, Webhallen and LG. Artificial Collective, the AI consultancy the founders started in 2021, was wound down in 2025. Beelectric, a staffing company the founders started in 2021 and which had 33 employees in 2022, went bankrupt in April 2024. Adway grew quickly after its venture rounds, but net sales have stayed around SEK 63M since 2022 and the company made a loss every year 2021–2025. After a restructuring with fewer employees, Adway has had positive EBITDA every month since February 2026, according to the founders."
      },
      "sources": [
        "ab-renable",
        "renable-today-2026",
        "ab-artificial-co",
        "ab-beelectric",
        "ab-beelectric-bokslut",
        "ab-adway-serie",
        "founders"
      ],
      "backing": "founder"
    },
    {
      "id": "roles",
      "question": {
        "sv": "Vem gör vad?",
        "en": "Who does what?"
      },
      "answer": {
        "sv": "Richard är produkt- och teknikgrundaren: utvecklare i grunden, tidigare CTO, i dag Head of Innovation på Adway och grundare av Reducero. Viktor är den kommersiella grundaren: nära 20 år inom go-to-market och rekryteringsmarknadsföring, Head of Growth på Adway och en av initiativtagarna till AI Gothenburg. Båda är medgrundare av Adway och sitter i styrelsen, där James Saunders är ordförande. Adway har ingen vd: grundarna leder bolaget, Viktor allt inom go-to-market och Richard allt inom teknik.",
        "en": "Richard is the product and technology founder: a developer by background, a former CTO, today Head of Innovation at Adway and the founder of Reducero. Viktor is the commercial founder: nearly 20 years in go-to-market and recruitment marketing, Head of Growth at Adway and one of the initiators of AI Gothenburg. Both co-founded Adway and sit on its board, which James Saunders chairs. Adway has no CEO: the founders run the company, Viktor all go-to-market and Richard all technology."
      },
      "sources": [
        "adway-about",
        "ab-adway",
        "theorg-richard",
        "aigbg",
        "founders"
      ],
      "backing": "founder"
    },
    {
      "id": "reducero",
      "question": {
        "sv": "Hur hänger Reducero ihop med grundarna och INNOVX?",
        "en": "How is Reducero connected to the founders and INNOVX?"
      },
      "answer": {
        "sv": "Richard grundade Reducero 2015 och sitter i styrelsen, där Viktor är suppleant; bolaget leds av en extern vd, Magnus Flyckt. Reducero är dotterbolag till INNOVX, och Richard och Viktor är tillsammans majoritetsägare. Bolaget har haft Finansinspektionens tillstånd för konsumentkreditförmedling sedan 2015, ansökte i juli 2026 om tillstånd som kreditmarknadsbolag, och det tidigare tillståndet gäller medan ansökan prövas. Enligt de nya reglerna måste låneförmedlare vara bank eller kreditmarknadsbolag. Grundarna bedömer att tillståndet med hög sannolikhet beviljas, med stöd av ansökan, konsultbyråer och en föreslagen ny styrelse. Om det inte beviljas behöver bolaget snabbt ställa om verksamheten.",
        "en": "Richard founded Reducero in 2015 and sits on its board, where Viktor is a deputy member; the company is run by an external CEO, Magnus Flyckt. Reducero is a subsidiary of INNOVX, and Richard and Viktor together hold a majority. It has been licensed by the Swedish FSA (Finansinspektionen) for consumer credit intermediation since 2015, applied in July 2026 for a credit market company licence, and the existing licence stays valid while the application is reviewed. Under the new rules, loan brokers must be a bank or a credit market company. The founders consider it highly likely that the licence will be granted, supported by the application, consulting firms and a proposed new board. If it is not granted, the company would need to pivot quickly."
      },
      "sources": [
        "reducero-km-2026",
        "ab-reducero-koncern",
        "ab-reducero",
        "fi-reducero",
        "founders"
      ],
      "backing": "founder"
    },
    {
      "id": "investments",
      "question": {
        "sv": "Vad investerar INNOVX i?",
        "en": "What does INNOVX invest in?"
      },
      "answer": {
        "sv": "Direkt i nordiska tech- och AI-bolag, i dag Fintower, Incredible, Realforce, DB24, The Hub och Mindpark, och som Limited Partner i riskkapitalfonderna Spintop Ventures och Ampli Ventures. Adway och Reducero är bolag grundarna själva byggt och redovisas inte som investeringar. Innehaven ligger i olika strukturer, i INNOVX eller hos grundarna personligen, och ägarbilden skiljer sig mycket mellan bolagen. Belopp och ägarandelar är inte offentliga.",
        "en": "Directly in Nordic tech and AI companies, today Fintower, Incredible, Realforce, DB24, The Hub and Mindpark, and as a Limited Partner in the venture funds Spintop Ventures and Ampli Ventures. Adway and Reducero are companies the founders built themselves and are not listed as investments. The holdings sit in different structures, in INNOVX or with the founders personally, and the ownership picture differs a lot between companies. Amounts and ownership stakes are not public."
      },
      "sources": [
        "founders"
      ],
      "backing": "founder"
    },
    {
      "id": "connections",
      "question": {
        "sv": "Finns det kopplingar mellan bolagen och investerarna?",
        "en": "Are there links between the companies and the investors?"
      },
      "answer": {
        "sv": "Ja, och de redovisas här. INNOVX är Limited Partner i Spintop Ventures, som också har investerat i Adway och Incredible. Reducero är dotterbolag till INNOVX. AI Gothenburgs hubb ligger på Masthamnsgatan 21, samma adress som INNOVX och Adway. Bland bolagen i hubben finns Adway och Fintower, där INNOVX är investerare och Viktor styrelseledamot. Hubben tar inget ägande i bolagen. Hubbens ordförande Daniel Johnsson är också ordförande i Renable Marketing AB, bolaget som driver Re:Nables plattform i dag.",
        "en": "Yes, and they are disclosed here. INNOVX is a Limited Partner in Spintop Ventures, which has also invested in Adway and Incredible. Reducero is a subsidiary of INNOVX. The AI Gothenburg hub is at Masthamnsgatan 21, the same address as INNOVX and Adway. The companies in the hub include Adway and Fintower, where INNOVX is an investor and Viktor a board member. The hub takes no equity in companies. The hub's chair, Daniel Johnsson, also chairs Renable Marketing AB, the company that runs Re:Nable's platform today."
      },
      "sources": [
        "founders",
        "spintop-adway-2021",
        "spintop-incredible-2026",
        "ab-reducero-koncern",
        "aigbg",
        "brg-aigbg-2026",
        "ab-fintower",
        "ab-renable-marketing"
      ],
      "backing": "founder"
    },
    {
      "id": "adway-founded",
      "question": {
        "sv": "Grundades Adway 2017 eller 2018?",
        "en": "Was Adway founded in 2017 or 2018?"
      },
      "answer": {
        "sv": "Adway AB registrerades hos Bolagsverket den 27 september 2017. Vissa databaser och artiklar anger 2018.",
        "en": "Adway AB was registered with the Swedish Companies Registration Office on 27 September 2017. Some databases and articles give 2018."
      },
      "sources": [
        "ab-adway-reg",
        "adway-about"
      ],
      "backing": "public"
    },
    {
      "id": "verify",
      "question": {
        "sv": "Hur kontrollerar jag uppgifterna?",
        "en": "How can I check these facts?"
      },
      "answer": {
        "sv": "Varje uppgift har en numrerad källa, oftast Bolagsverkets uppgifter via Allabolag, pressmeddelanden eller bolagens egna sidor. I registren heter grundarna Lars Richard Sörensson och Viktor Alexander Nord. Uppgifter utan offentlig källa är märkta som uppgift från grundarna. Allt finns också som strukturerad data i facts.json.",
        "en": "Every fact has a numbered source, most often Swedish Companies Registration Office data via Allabolag, press releases or the companies' own pages. In the registers the founders are listed as Lars Richard Sörensson and Viktor Alexander Nord. Facts without a public source are marked as information from the founders. Everything is also available as structured data in facts.json."
      },
      "sources": [
        "ab-person-richard",
        "ab-person-viktor"
      ],
      "backing": "public"
    }
  ],
  "exits": [
    {
      "id": "sverige-norge",
      "name": "Sverige-Norge.se",
      "aka": {
        "sv": "senare Hub 28",
        "en": "later Hub 28"
      }
    },
    {
      "id": "no-ink",
      "name": "No Ink",
      "aka": {
        "sv": "idag Ekopost",
        "en": "now Ekopost"
      }
    },
    {
      "id": "rekry",
      "name": "Rekry"
    }
  ],
  "companiesBuilt": [
    {
      "id": "sverige-norge",
      "name": "Sverige-Norge.se",
      "aka": {
        "sv": "senare Hub 28",
        "en": "later Hub 28"
      },
      "sector": {
        "sv": "Rekrytering",
        "en": "Recruitment"
      },
      "since": "2007",
      "status": "exited",
      "outcome": {
        "sv": "Verksamheten såld",
        "en": "Business sold"
      },
      "summary": {
        "sv": "Började 2006 som Viktors informationsportal om att jobba i Norge och blev 2007 en rekryteringsverksamhet som förmedlade svenska jobbsökare till norska arbetsgivare. Kontor i Göteborg och Oslo.",
        "en": "Started in 2006 as Viktor's information portal about working in Norway, and became a recruitment business in 2007 placing Swedish job seekers with Norwegian employers. Offices in Gothenburg and Oslo."
      },
      "roles": [
        {
          "who": "viktor",
          "title": {
            "sv": "Grundare och vd",
            "en": "Founder and CEO"
          }
        }
      ],
      "proof": [
        {
          "text": {
            "sv": "Verksamheten såldes 2017 till den norska bemanningskoncernen CBA (Cross Border Alliance)",
            "en": "The business was sold in 2017 to the Norwegian staffing group CBA (Cross Border Alliance)"
          },
          "sources": [
            "founders"
          ],
          "backing": "founder"
        },
        {
          "text": {
            "sv": "Efter försäljningen arbetade Viktor som konsult åt CBA med IT, effektivisering och integration, i en koncern som växte till omkring 250 MNOK i omsättning",
            "en": "After the sale Viktor worked for CBA as a consultant on IT, efficiency and integration, in a group that grew to about NOK 250M in revenue"
          },
          "sources": [
            "founders"
          ],
          "backing": "founder"
        },
        {
          "text": {
            "sv": "Enligt Viktor i Svenskt Näringsliv 2009 fick 1 500 svenskar jobb i Norge genom bolaget under 2008",
            "en": "Viktor told Svenskt Näringsliv in 2009 that 1,500 Swedes had found jobs in Norway through the company in 2008"
          },
          "sources": [
            "svn-2009"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Över 50 000 registrerade cv:n och fler än 4 000 förmedlade personer totalt, enligt bolagets webbplats 2013",
            "en": "Over 50,000 registered CVs and more than 4,000 people placed in total, according to the company's website in 2013"
          },
          "sources": [
            "sn-history"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Intervjuer i Metro, Aftenposten, Dagens Næringsliv och SVT Rapport; panel i riksdagen 2014",
            "en": "Interviews in Metro, Aftenposten, Dagens Næringsliv and SVT Rapport; a panel in the Swedish parliament in 2014"
          },
          "sources": [
            "metro-2008",
            "aftenposten-2009",
            "dn-2013",
            "svt-2014",
            "norden-2014"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "På Metros förstasida 2008, och nämnd av Jonas Gahr Støre, då Norges utrikesminister och i dag statsminister, i hans Sommar i P1 2009",
            "en": "On the front page of Metro in 2008, and mentioned by Jonas Gahr Støre, then Norway's foreign minister and now its prime minister, in his Sommar i P1 radio programme in 2009"
          },
          "sources": [
            "sn-press-2011",
            "sn-references-2011",
            "sr-store-2009"
          ],
          "backing": "founder"
        },
        {
          "text": {
            "sv": "Som Hub 28: 100 000+ användare och 5 000+ kunder",
            "en": "As Hub 28: 100,000+ users and 5,000+ customers"
          },
          "sources": [
            "viktornord-com",
            "founders"
          ],
          "backing": "founder"
        }
      ],
      "sources": [
        "byggvarlden-2015",
        "sn-history"
      ],
      "backing": "public"
    },
    {
      "id": "no-ink",
      "name": "No Ink",
      "aka": {
        "sv": "idag Ekopost",
        "en": "now Ekopost"
      },
      "url": "https://www.ekopost.se",
      "sector": {
        "sv": "SaaS",
        "en": "SaaS"
      },
      "since": "2011",
      "status": "exited",
      "outcome": {
        "sv": "Avyttrat",
        "en": "Sold"
      },
      "summary": {
        "sv": "Molnbaserad posthantering, lanserad 2011: brev och fakturor skickas direkt från datorn.",
        "en": "Cloud-based mail handling, launched in 2011: letters and invoices sent straight from the computer."
      },
      "roles": [
        {
          "who": "richard",
          "title": {
            "sv": "Medgrundare och vd",
            "en": "Co-founder and CEO"
          }
        }
      ],
      "proof": [
        {
          "text": {
            "sv": "Plats 6 på Internetworlds lista Årets entreprenörer 2012",
            "en": "Sixth on Internetworld's Entrepreneurs of the Year list, 2012"
          },
          "sources": [
            "internetworld-2012"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Under ny ägare (dotterbolag till Moventures AB): No Ink AB (Ekopost) omsatte 66,9 MSEK 2025 med 13,6 % vinstmarginal",
            "en": "Under new ownership (subsidiary of Moventures AB): No Ink AB (Ekopost) had SEK 66.9M in net sales in 2025 with a 13.6% profit margin"
          },
          "sources": [
            "ab-noink-2025",
            "ekopost"
          ],
          "backing": "public"
        }
      ],
      "sources": [
        "noink-2011",
        "ab-noink-2025"
      ],
      "backing": "public"
    },
    {
      "id": "reducero",
      "name": "Reducero",
      "url": "https://www.reducero.se",
      "sector": {
        "sv": "Fintech",
        "en": "Fintech"
      },
      "since": "2015",
      "status": "active",
      "outcome": {
        "sv": "Aktivt",
        "en": "Active"
      },
      "summary": {
        "sv": "Jämför privatlån från 24 banker och långivare med en enda kreditupplysning. Kontor i Göteborg och Örebro. Grundat 2015; aktiebolaget registrerades 2014.",
        "en": "Compares personal loans from 24 banks and lenders with a single credit check. Offices in Gothenburg and Örebro. Founded in 2015; the limited company was registered in 2014."
      },
      "roles": [
        {
          "who": "richard",
          "title": {
            "sv": "Grundare och styrelseledamot",
            "en": "Founder and board member"
          }
        },
        {
          "who": "viktor",
          "title": {
            "sv": "Delägare och styrelsesuppleant",
            "en": "Co-owner and deputy board member"
          }
        }
      ],
      "proof": [
        {
          "text": {
            "sv": "Cirka 1,5 miljarder SEK i förmedlade lån per år",
            "en": "About SEK 1.5 billion in brokered loans a year"
          },
          "sources": [
            "founders"
          ],
          "backing": "founder"
        },
        {
          "text": {
            "sv": "Omkring 5 000 låneansökningar varje månad",
            "en": "About 5,000 loan applications every month"
          },
          "sources": [
            "reducero-om"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Över 150 000 kunder sedan starten 2015, och sammanlagt över 1 000 personer anställda genom åren",
            "en": "More than 150,000 customers since launch in 2015, and more than 1,000 people employed over the years"
          },
          "sources": [
            "founders"
          ],
          "backing": "founder"
        },
        {
          "text": {
            "sv": "50,0 MSEK nettoomsättning och 0,6 MSEK i årets resultat 2025",
            "en": "SEK 50.0M in net sales and SEK 0.6M in net profit in 2025"
          },
          "sources": [
            "ab-reducero-2025"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Nettoomsättning 2021–2025: 39,0 → 56,1 → 56,4 → 38,7 → 50,0 MSEK. Årets resultat: 1,3 → 2,8 → −3,1 → 1,5 → 0,6 MSEK",
            "en": "Net sales 2021–2025: SEK 39.0 → 56.1 → 56.4 → 38.7 → 50.0M. Net result: SEK 1.3 → 2.8 → −3.1 → 1.5 → 0.6M"
          },
          "sources": [
            "ab-reducero-serie"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Positivt EBITDA 4 av de senaste 5 åren (2021–2025) och vinst efter finansiella poster 2025",
            "en": "Positive EBITDA in 4 of the last 5 years (2021–2025) and a profit after financial items in 2025"
          },
          "sources": [
            "ab-reducero-serie",
            "ab-reducero-nyckeltal"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Omkring 100 medarbetare i Göteborg och Örebro enligt bolaget (2026). Medelantalet anställda i Reducero AB var 132 år 2022, toppåret, och 41 år 2025 enligt bokslut",
            "en": "About 100 people in Gothenburg and Örebro according to the company (2026). The average number of employees in Reducero AB was 132 in 2022, the peak year, and 41 in 2025 according to the annual accounts"
          },
          "sources": [
            "reducero-km-2026",
            "ab-reducero-nyckeltal"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Tillstånd från Finansinspektionen för konsumentkreditförmedling sedan 2015. Enligt de nya reglerna måste låneförmedlare vara bank eller kreditmarknadsbolag. Reducero ansökte i juli 2026, och det tidigare tillståndet gäller medan ansökan prövas",
            "en": "Licensed by the Swedish Financial Supervisory Authority (Finansinspektionen) for consumer credit intermediation since 2015. Under the new rules, loan brokers must be a bank or a credit market company. Reducero applied in July 2026, and the existing licence stays valid while the application is reviewed"
          },
          "sources": [
            "fi-reducero",
            "reducero-km-2026"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Grundarnas bedömning: tillståndet beviljas med hög sannolikhet, med stöd av ansökan, konsultbyråer och en föreslagen ny styrelse. Om det inte beviljas behöver bolaget snabbt ställa om verksamheten",
            "en": "The founders' assessment: the licence is highly likely to be granted, supported by the application, consulting firms and a proposed new board. If it is not granted, the company would need to pivot quickly"
          },
          "sources": [
            "founders"
          ],
          "backing": "founder"
        },
        {
          "text": {
            "sv": "Richard och Viktor är tillsammans majoritetsägare; Reducero är dotterbolag till INNOVX",
            "en": "Richard and Viktor together hold a majority; Reducero is a subsidiary of INNOVX"
          },
          "sources": [
            "reducero-km-2026",
            "ab-reducero-koncern"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Leds av extern vd, Magnus Flyckt; Richard är styrelseledamot och Viktor suppleant",
            "en": "Run by an external CEO, Magnus Flyckt; Richard is a board member and Viktor a deputy board member"
          },
          "sources": [
            "ab-reducero"
          ],
          "backing": "public"
        }
      ],
      "sources": [
        "reducero-om",
        "reducero-home",
        "ab-reducero-reg"
      ],
      "backing": "public"
    },
    {
      "id": "rekry",
      "name": "Rekry",
      "sector": {
        "sv": "HR-tech",
        "en": "HR tech"
      },
      "since": "2015",
      "status": "exited",
      "outcome": {
        "sv": "Verksamheten såld",
        "en": "Business sold"
      },
      "summary": {
        "sv": "Karriärsidor, rekryteringssystem (ATS) med automatisk sortering av kandidater, annonsköp och employer branding för nordiska arbetsgivare. Kontor i Göteborg.",
        "en": "Career sites, an applicant tracking system with automatic candidate screening, job-ad buying and employer branding for Nordic employers. Based in Gothenburg."
      },
      "roles": [
        {
          "who": "viktor",
          "title": {
            "sv": "Grundare",
            "en": "Founder"
          }
        }
      ],
      "proof": [
        {
          "text": {
            "sv": "Kunder enligt rekry.se 2016–2017: bland andra JM, HiQ, Willhem, Creditsafe, Göteborgs Stad, IHM Business School och Macforum",
            "en": "Clients shown on rekry.se in 2016–2017 included JM, HiQ, Willhem, Creditsafe, the City of Gothenburg, IHM Business School and Macforum"
          },
          "sources": [
            "rekry-2017"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Såld 2017 till We Select i Stockholm, där produkten blev plattformen Talent Software",
            "en": "Sold in 2017 to We Select in Stockholm, where the product became the Talent Software platform"
          },
          "sources": [
            "weselect-2018",
            "weselect-2019",
            "founders"
          ],
          "backing": "founder"
        }
      ],
      "sources": [
        "rekry-2016",
        "viktornord-com",
        "founders"
      ],
      "backing": "founder"
    },
    {
      "id": "adway",
      "name": "Adway",
      "url": "https://adway.ai",
      "sector": {
        "sv": "HR-tech",
        "en": "HR tech"
      },
      "since": "2017",
      "status": "active",
      "outcome": {
        "sv": "Aktivt",
        "en": "Active"
      },
      "focus": {
        "sv": "Vårt huvudsakliga bolag i dag",
        "en": "Our main company today"
      },
      "summary": {
        "sv": "AI-driven rekryteringsmarknadsföring: gör lediga tjänster till annonskampanjer i sociala medier. Kontor i Göteborg, Stockholm och London. Aktiebolaget registrerades den 27 september 2017.",
        "en": "AI-driven recruitment marketing that turns open roles into social media campaigns. Offices in Gothenburg, Stockholm and London. The limited company was registered on 27 September 2017."
      },
      "roles": [
        {
          "who": "richard",
          "title": {
            "sv": "Medgrundare, Head of Innovation och styrelseledamot",
            "en": "Co-founder, Head of Innovation and board member"
          }
        },
        {
          "who": "viktor",
          "title": {
            "sv": "Medgrundare, Head of Growth och styrelseledamot",
            "en": "Co-founder, Head of Growth and board member"
          }
        }
      ],
      "proof": [
        {
          "text": {
            "sv": "564 kunder totalt sedan starten, nuvarande och tidigare (september 2026)",
            "en": "564 customers in total since launch, current and former (September 2026)"
          },
          "sources": [
            "founders"
          ],
          "backing": "founder"
        },
        {
          "text": {
            "sv": "300+ kunder med kampanjer i 54 länder",
            "en": "300+ clients running campaigns in 54 countries"
          },
          "sources": [
            "adway-about"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "63,0 MSEK nettoomsättning 2025 (70,1 MSEK inklusive övriga rörelseintäkter) i moderbolaget Adway AB med 17 anställda; koncernen har även kontor i Stockholm och London",
            "en": "SEK 63.0M in net sales in 2025 (SEK 70.1M including other operating income) in the parent company Adway AB with 17 employees; the group also has offices in Stockholm and London"
          },
          "sources": [
            "ab-adway-2025",
            "ab-adway-serie"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Nettoomsättning 2021–2025: 33,8 → 63,0 → 52,4 → 61,0 → 63,0 MSEK, i stort sett oförändrad sedan 2022. Årets resultat: −10,5 → −26,4 → −51,3 → −13,5 → −13,4 MSEK",
            "en": "Net sales 2021–2025: SEK 33.8 → 63.0 → 52.4 → 61.0 → 63.0M, broadly flat since 2022. Net result: SEK −10.5 → −26.4 → −51.3 → −13.5 → −13.4M"
          },
          "sources": [
            "ab-adway-serie"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Anställda i moderbolaget 45 → 17 (2022–2025) när kostnaderna drogs ned. EBITDA förbättrades från −44,2 MSEK (2023) till −1,4 MSEK (2025); rörelseresultatet 2025 var −12,1 MSEK och årets resultat −13,4 MSEK",
            "en": "Parent-company employees 45 → 17 (2022–2025) as costs were cut. EBITDA improved from SEK −44.2M (2023) to SEK −1.4M (2025); the 2025 operating result was SEK −12.1M and the net result SEK −13.4M"
          },
          "sources": [
            "ab-adway-nyckeltal"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Bolaget har ingen vd och leds av grundarna: Viktor ansvarar för allt inom go-to-market och Richard för all teknik",
            "en": "The company has no CEO and is run by the founders: Viktor is responsible for all go-to-market and Richard for all technology"
          },
          "sources": [
            "ab-adway",
            "founders"
          ],
          "backing": "founder"
        },
        {
          "text": {
            "sv": "Efter omställningen: positivt EBITDA varje månad sedan februari 2026 (cirka 6 MSEK sammanlagt för januari–september 2026), och över Rule of 40 tre månader i rad, juli–september 2026 (tillväxt i fakturerad intäkt mot samma månad året innan plus EBITDA-marginal). Prognos för helåret 2026: cirka 1 MEUR i EBITDA",
            "en": "After the restructuring: positive EBITDA every month since February 2026 (about SEK 6M in total for January–September 2026), and above the Rule of 40 for three months in a row, July–September 2026 (growth in invoiced revenue versus the same month a year earlier, plus EBITDA margin). Full-year 2026 forecast: about €1M in EBITDA"
          },
          "sources": [
            "founders"
          ],
          "backing": "founder"
        },
        {
          "text": {
            "sv": "Signerat avtal 2020-11-30 med Circle K Sverige AB om Adway Connect, med Viktor som firmatecknare",
            "en": "Signed contract 2020-11-30 with Circle K Sverige AB for Adway Connect, with Viktor as authorised signatory"
          },
          "sources": [
            "circle-k-2020"
          ],
          "backing": "founder"
        },
        {
          "text": {
            "sv": "Växte utan riskkapital och gick med vinst 2020; första större nyemissionen kom 2021",
            "en": "Grew without venture capital and was profitable in 2020; its first major share issue came in 2021"
          },
          "sources": [
            "breakit-adway-2021"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "3,2 MEUR 2021 från Spintop Ventures och Brightly Ventures",
            "en": "€3.2M in 2021 from Spintop Ventures and Brightly Ventures"
          },
          "sources": [
            "spintop-adway-2021"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "10 MEUR, nära 110 MSEK, i Series A 2022, ledd av Octopus Ventures",
            "en": "€10M, close to SEK 110M, in a Series A in 2022, led by Octopus Ventures"
          },
          "sources": [
            "dlapiper-adway-2022",
            "spintop-adway-2022"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "31,6 MSEK i nyemission 2024",
            "en": "SEK 31.6M share issue in 2024"
          },
          "sources": [
            "breakit-adway-2024"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Sammanlagt cirka 173 MSEK i riskkapital 2021–2024, med euro omräknat med ECB:s kurs på rundans dag",
            "en": "About SEK 173M in venture capital in total 2021–2024, with euro converted at the ECB rate on each round's date"
          },
          "sources": [
            "spintop-adway-2021",
            "dlapiper-adway-2022",
            "breakit-adway-2024",
            "ecb-eursek"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Best Innovation in Online Recruitment, NORAs (Storbritannien) 2022",
            "en": "Best Innovation in Online Recruitment, NORAs (UK) 2022"
          },
          "sources": [
            "noras-2022"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Core Leader i Fosway 9-Grid för Talent Acquisition flera år, bland annat 2022 och 2023",
            "en": "Core Leader in the Fosway 9-Grid for Talent Acquisition in several years, including 2022 and 2023"
          },
          "sources": [
            "adway-about",
            "fosway-2022",
            "fosway-2023"
          ],
          "backing": "public"
        }
      ],
      "sources": [
        "adway-about",
        "ab-adway-reg"
      ],
      "backing": "public"
    },
    {
      "id": "renable",
      "name": "Re:Nable",
      "url": "https://renable.com",
      "sector": {
        "sv": "AI / e-handel",
        "en": "AI / e-commerce"
      },
      "since": "2018",
      "status": "closed",
      "outcome": {
        "sv": "Konkurs 2025; tekniken lever vidare i Renable Marketing AB",
        "en": "Bankrupt 2025; the technology lives on in Renable Marketing AB"
      },
      "summary": {
        "sv": "AI-plattform för e-handelns marknadsföring, grundad i Göteborg 2018. Berikade produktflöden, retargeting och AI-genererat kreativt material för varumärken och e-handlare. Renable AB gick i konkurs i februari 2025; tekniken och kunderna gick vidare till Renable Marketing AB, som driver plattformen i dag på renable.com.",
        "en": "An AI platform for e-commerce marketing, founded in Gothenburg in 2018. Enriched product feeds, retargeting and AI-generated creatives for brands and online retailers. Renable AB went bankrupt in February 2025; its technology and customers moved on to Renable Marketing AB, which runs the platform today at renable.com."
      },
      "roles": [
        {
          "who": "both",
          "title": {
            "sv": "Medgrundare",
            "en": "Co-founders"
          }
        }
      ],
      "proof": [
        {
          "text": {
            "sv": "Fallstudier med LG Electronics och Logitech Nordics (2021)",
            "en": "Case studies with LG Electronics and Logitech Nordics (2021)"
          },
          "sources": [
            "renable-cases"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Tog in 1,5 MEUR i seedfinansiering 2022",
            "en": "Raised €1.5M in seed funding in 2022"
          },
          "sources": [
            "renable-seed-2022"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Renable AB försattes i konkurs 2025-02-10",
            "en": "Renable AB was declared bankrupt on 2025-02-10"
          },
          "sources": [
            "ab-renable"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Tekniken och kunderna gick vidare till ett nytt bolag, Renable Marketing AB. Enligt grundarna hör tekniken fortfarande till de mest avancerade i sin nisch",
            "en": "The technology and customers moved on to a new company, Renable Marketing AB. According to the founders, the technology is still among the most advanced in its niche"
          },
          "sources": [
            "founders"
          ],
          "backing": "founder"
        },
        {
          "text": {
            "sv": "I dag, under Renable Marketing AB: plattformen används av 22 varumärken, bland andra NetOnNet, Webhallen, Komplett, LG och Sennheiser, och publicerar produktannonser i 12 kanaler, inklusive ChatGPT och Perplexity",
            "en": "Today, under Renable Marketing AB: the platform is used by 22 brands, including NetOnNet, Webhallen, Komplett, LG and Sennheiser, and publishes product ads to 12 channels, including ChatGPT and Perplexity"
          },
          "sources": [
            "renable-today-2026"
          ],
          "backing": "public"
        }
      ],
      "sources": [
        "renable-founders-2019",
        "renable-seed-2022",
        "ab-renable",
        "renable-today-2026"
      ],
      "backing": "public"
    },
    {
      "id": "innovx",
      "name": "INNOVX",
      "sector": {
        "sv": "Holding och investeringar",
        "en": "Holding and investments"
      },
      "since": "2018",
      "status": "active",
      "outcome": {
        "sv": "Aktivt",
        "en": "Active"
      },
      "summary": {
        "sv": "Grundarnas gemensamma holding- och investeringsbolag i Göteborg. Revisor: KPMG, som tog över efter BDO.",
        "en": "The founders' joint holding and investment company in Gothenburg. Auditor: KPMG, which took over from BDO."
      },
      "roles": [
        {
          "who": "both",
          "title": {
            "sv": "Grundare",
            "en": "Founders"
          }
        }
      ],
      "proof": [
        {
          "text": {
            "sv": "Värdar för investerar- och grundarträffar på kontoret på Masthamnsgatan 21, bland annat inofficiella sidoevent till investerarforumet GoWest",
            "en": "Hosts investor and founder gatherings at the office at Masthamnsgatan 21, including unofficial side events to the GoWest investor forum"
          },
          "sources": [
            "founders"
          ],
          "backing": "founder"
        }
      ],
      "sources": [
        "ab-holding"
      ],
      "backing": "public"
    },
    {
      "id": "artificial-collective",
      "name": "Artificial Collective",
      "sector": {
        "sv": "AI-konsult",
        "en": "AI consultancy"
      },
      "since": "2021",
      "status": "closed",
      "outcome": {
        "sv": "Avvecklat 2025",
        "en": "Wound down 2025"
      },
      "summary": {
        "sv": "AI-strateger, data scientists och maskininlärningsingenjörer som fungerade som en extern AI-avdelning för uppdragsgivare. Startade 2021, ett år innan ChatGPT lanserades, med André Ollesson som medgrundare och COO.",
        "en": "AI strategists, data scientists and machine-learning engineers acting as an external AI department for clients. Started in 2021, a year before ChatGPT launched, with André Ollesson as co-founder and COO."
      },
      "roles": [
        {
          "who": "both",
          "title": {
            "sv": "Startade bolaget via INNOVX (moderbolag)",
            "en": "Started it through INNOVX (parent company)"
          }
        }
      ],
      "proof": [
        {
          "text": {
            "sv": "Uppdrag inom fintech, handel, medtech och tillverkningsindustri",
            "en": "Assignments in fintech, retail, medtech and manufacturing"
          },
          "sources": [
            "artif-2023"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Teamet experimenterade med att träna egna språkmodeller för domänspecifika kundcase — ett tidigt försök till vertikala språkmodeller, året innan ChatGPT lanserades",
            "en": "The team experimented with training proprietary language models for domain-specific client cases — an early attempt at vertical language models, the year before ChatGPT launched"
          },
          "sources": [
            "founders"
          ],
          "backing": "founder"
        }
      ],
      "sources": [
        "ab-artificial-co",
        "artif-2022",
        "artif-2023"
      ],
      "backing": "public"
    },
    {
      "id": "beelectric",
      "name": "Beelectric",
      "sector": {
        "sv": "Bemanning",
        "en": "Staffing"
      },
      "since": "2021",
      "status": "closed",
      "outcome": {
        "sv": "Konkurs 2024",
        "en": "Bankrupt 2024"
      },
      "summary": {
        "sv": "Bemanningsbolag i Göteborg med inriktning på att hyra ut yrkeskunnig personal till företag.",
        "en": "A staffing company in Gothenburg focused on hiring out skilled workers to businesses."
      },
      "roles": [
        {
          "who": "both",
          "title": {
            "sv": "Medgrundare",
            "en": "Co-founders"
          }
        }
      ],
      "proof": [
        {
          "text": {
            "sv": "Registrerat 2021. År 2022 hade bolaget 33 anställda i medeltal, 16,9 MSEK i omsättning och −1,0 MSEK i årets resultat",
            "en": "Registered in 2021. In 2022 the company had an average of 33 employees, SEK 16.9M in revenue and a net result of SEK −1.0M"
          },
          "sources": [
            "ab-beelectric-bokslut"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Konkurs inledd i april 2024 och avslutad i februari 2026",
            "en": "Bankruptcy opened in April 2024 and concluded in February 2026"
          },
          "sources": [
            "ab-beelectric"
          ],
          "backing": "public"
        }
      ],
      "sources": [
        "ab-beelectric",
        "ab-beelectric-bokslut",
        "founders"
      ],
      "backing": "founder"
    },
    {
      "id": "ai-gothenburg",
      "name": "AI Gothenburg",
      "url": "https://aigothenburg.com",
      "sector": {
        "sv": "Ekonomisk förening",
        "en": "Economic association"
      },
      "since": "2026",
      "status": "active",
      "outcome": {
        "sv": "Aktivt",
        "en": "Active"
      },
      "summary": {
        "sv": "Icke vinstdrivande hubb för AI-grundare på Masthamnsgatan 21 i Göteborg, med NVIDIA, Business Region Göteborg och Region Västra Götaland som grundpartner. Viktor är en av initiativtagarna, tillsammans med göteborgska grundare, operatörer och investerare. Hubben tar inget ägande i bolagen.",
        "en": "A non-profit hub for AI founders at Masthamnsgatan 21 in Gothenburg, with NVIDIA, Business Region Göteborg and Region Västra Götaland as founding partners. Viktor is one of its initiators, together with Gothenburg founders, operators and investors. The hub takes no equity."
      },
      "roles": [
        {
          "who": "viktor",
          "title": {
            "sv": "Initiativtagare och styrelseledamot",
            "en": "Initiator and board member"
          }
        }
      ],
      "proof": [
        {
          "text": {
            "sv": "35+ medlemsbolag i en hubb på cirka 1 200 m² som öppnade 2026",
            "en": "35+ member companies in a hub of about 1,200 m² that opened in 2026"
          },
          "sources": [
            "aigbg",
            "aigbg-hub-2026"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Investor Night i oktober 2026: 65 investerare, 65 grundare och 13 pitchar, ett officiellt sidoevent till Gothenburg Tech Week",
            "en": "Investor Night in October 2026: 65 investors, 65 founders and 13 pitches, an official side event of Gothenburg Tech Week"
          },
          "sources": [
            "aigbg-investor-night-2026"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Demoeftermiddag i april 2026 med Viktor som värd: 60+ grundare och investerare såg bland andra Incredible, där Viktor är affärsängel, och Fintower, där INNOVX är investerare",
            "en": "A demo afternoon in April 2026 hosted by Viktor: 60+ founders and investors saw companies including Incredible, where Viktor is an angel investor, and Fintower, where INNOVX is an investor"
          },
          "sources": [
            "aigbg-demos-2026"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Mål till 2030: 200 nya AI-bolag",
            "en": "Goal for 2030: 200 new AI companies"
          },
          "sources": [
            "aigbg"
          ],
          "backing": "public"
        }
      ],
      "sources": [
        "aigbg",
        "ab-aigbg"
      ],
      "backing": "public"
    }
  ],
  "directInvestments": [
    {
      "id": "fintower",
      "name": "Fintower",
      "url": "https://fintower.ai",
      "sector": {
        "sv": "AI / FP&A",
        "en": "AI / FP&A"
      },
      "since": "2025",
      "status": "active",
      "outcome": {
        "sv": "Aktivt",
        "en": "Active"
      },
      "summary": {
        "sv": "AI-plattform för finansiell planering, analys och verksamhetsstyrning, Göteborg.",
        "en": "Gothenburg-based AI platform for financial planning, analysis and performance management."
      },
      "roles": [
        {
          "who": "innovx",
          "title": {
            "sv": "Investering",
            "en": "Investment"
          }
        },
        {
          "who": "viktor",
          "title": {
            "sv": "Styrelseledamot",
            "en": "Board member"
          }
        }
      ],
      "proof": [
        {
          "text": {
            "sv": "Bolaget tog in en övertecknad seedrunda på 1,5 MEUR 2026 med Chalmers Ventures, Akka och Stenafamiljen",
            "en": "The company raised an oversubscribed €1.5M seed round in 2026 with Chalmers Ventures, Akka and the Stena family"
          },
          "sources": [
            "techeu-fintower-2026"
          ],
          "backing": "public"
        }
      ],
      "sources": [
        "ab-fintower",
        "founders"
      ],
      "backing": "public"
    },
    {
      "id": "incredible",
      "name": "Incredible",
      "url": "https://www.incredible.one",
      "sector": {
        "sv": "AI-assistent",
        "en": "AI assistant"
      },
      "since": "2026",
      "status": "active",
      "outcome": {
        "sv": "Aktivt",
        "en": "Active"
      },
      "summary": {
        "sv": "Röststyrd AI-assistent som utför uppgifter i datorns program.",
        "en": "Voice-controlled AI assistant that carries out tasks in a computer's apps."
      },
      "roles": [
        {
          "who": "viktor",
          "title": {
            "sv": "Affärsängel",
            "en": "Angel investor"
          }
        }
      ],
      "proof": [
        {
          "text": {
            "sv": "Bolagets pre-seed uppgår till totalt 26,5 MSEK, med Spintop Ventures och Starbright Invest",
            "en": "The company's pre-seed totals SEK 26.5M, with Spintop Ventures and Starbright Invest"
          },
          "sources": [
            "spintop-incredible-2026"
          ],
          "backing": "public"
        }
      ],
      "sources": [
        "spintop-incredible-2026"
      ],
      "backing": "public"
    },
    {
      "id": "thehub",
      "name": "The Hub",
      "url": "https://thehub.io",
      "sector": {
        "sv": "Startup-jobb",
        "en": "Startup jobs"
      },
      "since": "2026",
      "status": "active",
      "outcome": {
        "sv": "Aktivt",
        "en": "Active"
      },
      "summary": {
        "sv": "Nordisk plattform för startup-jobb som Danske Bank lanserade 2015 och sålde till Mesh Community 2023. INNOVX köpte aktier i The Hub av Mesh.",
        "en": "A Nordic startup-jobs platform launched by Danske Bank in 2015 and sold to Mesh Community in 2023. INNOVX bought shares in The Hub from Mesh."
      },
      "roles": [
        {
          "who": "innovx",
          "title": {
            "sv": "Investering",
            "en": "Investment"
          }
        }
      ],
      "proof": [
        {
          "text": {
            "sv": "The Hub hade 300 000 kandidatprofiler och omkring 10 000 registrerade startups när Danske Bank sålde plattformen 2023",
            "en": "The Hub had 300,000 candidate profiles and about 10,000 registered startups when Danske Bank sold the platform in 2023"
          },
          "sources": [
            "danske-thehub-2023",
            "arctic-thehub-2023"
          ],
          "backing": "public"
        }
      ],
      "sources": [
        "thehub",
        "arctic-thehub-2023",
        "founders"
      ],
      "backing": "founder"
    },
    {
      "id": "realforce",
      "name": "Realforce",
      "aka": {
        "sv": "tidigare Adfenix",
        "en": "formerly Adfenix"
      },
      "url": "https://realforce.com",
      "sector": {
        "sv": "Proptech",
        "en": "Proptech"
      },
      "status": "active",
      "outcome": {
        "sv": "Aktivt",
        "en": "Active"
      },
      "summary": {
        "sv": "Marknadsplattform för fastighetsmäklare och mäklarkedjor, med 'embedded marketing infrastructure for real estate' som produktvinkel. Baserat på Masthamnsgatan i Göteborg — samma kajområde som INNOVX och AI Gothenburg.",
        "en": "A marketing platform for real-estate agents and brokerage networks, built around 'embedded marketing infrastructure for real estate'. Based on Masthamnsgatan in Gothenburg — the same waterfront area as INNOVX and AI Gothenburg."
      },
      "roles": [
        {
          "who": "innovx",
          "title": {
            "sv": "Investering, bland annat i nyemissioner",
            "en": "Investment, including in share issues"
          }
        }
      ],
      "proof": [
        {
          "text": {
            "sv": "105,1 MSEK nettoomsättning 2025, upp 67 % från 2024, med 35 anställda",
            "en": "SEK 105.1M in net sales in 2025, up 67% from 2024, with 35 employees"
          },
          "sources": [
            "ab-realforce-2025"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Nettoomsättning över 5-årsperioden 2021–2025: 78,5 → 95,4 → 54,6 → 62,9 → 105,1 MSEK. Årets resultat: −7,3 → −16,9 → −23,5 → −10,7 → −18,3 MSEK",
            "en": "Net sales over the 5-year period 2021–2025: SEK 78.5 → 95.4 → 54.6 → 62.9 → 105.1M. Net result: SEK −7.3 → −16.9 → −23.5 → −10.7 → −18.3M"
          },
          "sources": [
            "ab-realforce-serie"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Positivt EBITDA 2025 (+3,6 MSEK) efter fyra år med negativt EBITDA (−15,6 MSEK 2023); resultatet efter finansiella poster 2025 var −18,2 MSEK",
            "en": "Positive EBITDA in 2025 (+SEK 3.6M) after four years of negative EBITDA (SEK −15.6M in 2023); the 2025 result after financial items was SEK −18.2M"
          },
          "sources": [
            "ab-realforce-nyckeltal"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Bolaget tog in drygt 50 MSEK 2023 från bland andra Spiltan Invest och Industrifonden",
            "en": "The company raised just over SEK 50M in 2023 from investors including Spiltan Invest and Industrifonden"
          },
          "sources": [
            "spiltan-realforce-2023"
          ],
          "backing": "public"
        }
      ],
      "sources": [
        "ab-realforce-2025",
        "spiltan-realforce-2023",
        "founders"
      ],
      "backing": "founder"
    },
    {
      "id": "db24",
      "name": "DB24",
      "url": "https://db24.ai",
      "sector": {
        "sv": "SaaS",
        "en": "SaaS"
      },
      "status": "active",
      "outcome": {
        "sv": "Aktivt",
        "en": "Active"
      },
      "summary": {
        "sv": "Programvara som automatiserar drift och övervakning av SQL Server, Göteborg.",
        "en": "Gothenburg-based software that automates SQL Server operations and monitoring."
      },
      "roles": [
        {
          "who": "innovx",
          "title": {
            "sv": "Investering, bland annat i nyemission",
            "en": "Investment, including in a share issue"
          }
        },
        {
          "who": "viktor",
          "title": {
            "sv": "Styrelseledamot till 2026",
            "en": "Board member until 2026"
          }
        }
      ],
      "proof": [
        {
          "text": {
            "sv": "Bolaget tog in cirka 18 MSEK 2024 i en runda ledd av Almi Invest",
            "en": "The company raised about SEK 18M in 2024 in a round led by Almi Invest"
          },
          "sources": [
            "almi-db24-2024"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "100+ nordiska organisationer använder plattformen, bland andra BHJ, Benders, Coop, Securitas, Soltak och Filipstads kommun",
            "en": "100+ Nordic organisations use the platform, including BHJ, Benders, Coop, Securitas, Soltak and Filipstad municipality"
          },
          "sources": [
            "db24-site-2026"
          ],
          "backing": "public"
        },
        {
          "text": {
            "sv": "Cirka 1 MUSD i årlig återkommande intäkt (2026, grundarnas uppgift)",
            "en": "About USD 1M in annual recurring revenue (2026, information from the founders)"
          },
          "sources": [
            "founders"
          ],
          "backing": "founder"
        }
      ],
      "sources": [
        "db24-site-2026",
        "founders"
      ],
      "backing": "founder"
    },
    {
      "id": "mindpark",
      "name": "Mindpark",
      "url": "https://mindpark.se",
      "sector": {
        "sv": "Entreprenörshub",
        "en": "Entrepreneur hub"
      },
      "since": "2023",
      "status": "active",
      "outcome": {
        "sv": "Aktivt",
        "en": "Active"
      },
      "summary": {
        "sv": "Mindpark är en nordisk entreprenörshub för tillväxtbolag med arbetsplatser i Göteborg, Malmö, Helsingborg, Lund, Stockholm och Mölndal. INNOVX är delägare i Mindparks hub i centrala Göteborg, som öppnade 2023 och ligger i samma kajområde som AI Gothenburg.",
        "en": "Mindpark is a Nordic entrepreneur hub for growth companies with workspaces in Gothenburg, Malmö, Helsingborg, Lund, Stockholm and Mölndal. INNOVX is a shareholder in Mindpark's hub in central Gothenburg, which opened in 2023 and sits in the same waterfront area as AI Gothenburg."
      },
      "roles": [
        {
          "who": "innovx",
          "title": {
            "sv": "Delägare",
            "en": "Shareholder"
          }
        }
      ],
      "proof": [
        {
          "text": {
            "sv": "42 kontor, 24 öppna platser och mötesrum när Göteborgshuben öppnade i Brick Studios på Masthuggskajen 2023",
            "en": "42 offices, 24 open desks and meeting rooms when the Gothenburg hub opened in Brick Studios at Masthuggskajen in 2023"
          },
          "sources": [
            "mindpark-2022"
          ],
          "backing": "public"
        }
      ],
      "sources": [
        "mindpark-2022",
        "founders"
      ],
      "backing": "founder"
    }
  ],
  "fundCommitments": [
    {
      "id": "spintop",
      "name": "Spintop Ventures",
      "url": "https://spintopventures.com",
      "sector": {
        "sv": "Nordisk early stage",
        "en": "Nordic early stage"
      },
      "status": "active",
      "outcome": {
        "sv": "LP",
        "en": "LP"
      },
      "summary": {
        "sv": "Riskkapital för nordiska mjukvarubolag i tidig fas sedan 2010. Fyra fonder och närmare 2 miljarder kronor under förvaltning (2022), med EIF och Saminvest som ankarinvesterare.",
        "en": "Venture capital investor in early-stage Nordic software companies since 2010. Four funds and close to SEK 2 billion under management (2022), anchored by the European Investment Fund (EIF) and Saminvest."
      },
      "roles": [
        {
          "who": "innovx",
          "title": {
            "sv": "Limited Partner",
            "en": "Limited Partner"
          }
        }
      ],
      "proof": [
        {
          "text": {
            "sv": "Fondens egen historik: 60+ investeringar och 20+ exits",
            "en": "The fund's own record: 60+ investments and 20+ exits"
          },
          "sources": [
            "spintop-team"
          ],
          "backing": "public"
        }
      ],
      "sources": [
        "arctic-spintop-iv",
        "founders"
      ],
      "backing": "founder"
    },
    {
      "id": "ampli",
      "name": "Ampli Ventures",
      "url": "https://www.ampli.vc",
      "sector": {
        "sv": "Nordisk B2B-mjukvara",
        "en": "Nordic B2B software"
      },
      "status": "active",
      "outcome": {
        "sv": "LP",
        "en": "LP"
      },
      "summary": {
        "sv": "Stockholmsbaserad investerare i nordiska B2B-mjukvarubolag i tidig fas. Grundad 2022 av Hannah Meiton och Adrian Iredahl tillsammans med Alfvén & Didrikson.",
        "en": "Stockholm-based investor in early-stage Nordic B2B software companies. Founded in 2022 by Hannah Meiton and Adrian Iredahl together with Alfvén & Didrikson."
      },
      "roles": [
        {
          "who": "innovx",
          "title": {
            "sv": "Limited Partner",
            "en": "Limited Partner"
          }
        }
      ],
      "proof": [],
      "sources": [
        "ampli",
        "ad-ampli-2022",
        "founders"
      ],
      "backing": "founder"
    }
  ],
  "boardRoles": [
    {
      "company": "Aktiebolaget innovx Holding",
      "orgNr": "559185-0002",
      "roles": {
        "richard": {
          "sv": "Ordförande",
          "en": "Chair"
        },
        "viktor": {
          "sv": "Ledamot",
          "en": "Member"
        }
      },
      "sources": [
        "ab-holding"
      ],
      "backing": "public"
    },
    {
      "company": "innovx Management AB",
      "orgNr": "559195-5553",
      "roles": {
        "richard": {
          "sv": "Ledamot",
          "en": "Member"
        },
        "viktor": {
          "sv": "Ordförande",
          "en": "Chair"
        }
      },
      "sources": [
        "ab-management"
      ],
      "backing": "public"
    },
    {
      "company": "Innovx Financial Services AB",
      "orgNr": "559546-1152",
      "roles": {
        "richard": {
          "sv": "Ordförande",
          "en": "Chair"
        },
        "viktor": {
          "sv": "Ledamot",
          "en": "Member"
        }
      },
      "sources": [
        "ab-ifs"
      ],
      "backing": "public"
    },
    {
      "company": "Adway AB",
      "orgNr": "559126-9286",
      "roles": {
        "richard": {
          "sv": "Ledamot",
          "en": "Member"
        },
        "viktor": {
          "sv": "Ledamot",
          "en": "Member"
        }
      },
      "sources": [
        "ab-adway"
      ],
      "backing": "public"
    },
    {
      "company": "Reducero AB",
      "orgNr": "556957-7728",
      "roles": {
        "richard": {
          "sv": "Ledamot",
          "en": "Member"
        },
        "viktor": {
          "sv": "Suppleant",
          "en": "Deputy member"
        }
      },
      "sources": [
        "ab-reducero"
      ],
      "backing": "public"
    },
    {
      "company": "Fintower AB",
      "orgNr": "559468-3913",
      "roles": {
        "viktor": {
          "sv": "Ledamot",
          "en": "Member"
        }
      },
      "sources": [
        "ab-fintower"
      ],
      "backing": "public"
    },
    {
      "company": "Gothenburg AI Alliance ek. för.",
      "orgNr": "769643-8022",
      "roles": {
        "viktor": {
          "sv": "Ledamot",
          "en": "Member"
        }
      },
      "sources": [
        "ab-aigbg"
      ],
      "backing": "public"
    }
  ],
  "timeline": [
    {
      "year": 2007,
      "who": "viktor",
      "kind": "founded",
      "title": {
        "sv": "Grundar Sverige-Norge.se",
        "en": "Founded Sverige-Norge.se"
      },
      "sources": [
        "byggvarlden-2015",
        "sn-history"
      ],
      "backing": "public"
    },
    {
      "year": 2007,
      "until": 2008,
      "who": "richard",
      "kind": "role",
      "title": {
        "sv": "Systemarkitekt, Voolife (Aspiro)",
        "en": "System architect, Voolife (Aspiro)"
      },
      "sources": [
        "theorg-richard",
        "founders"
      ],
      "backing": "founder"
    },
    {
      "year": 2009,
      "who": "viktor",
      "kind": "award",
      "title": {
        "sv": "Årets Unga Entreprenör, västra Sverige",
        "en": "Young Entrepreneur of the Year, West Sweden"
      },
      "sources": [
        "fa-2009"
      ],
      "backing": "public"
    },
    {
      "year": 2010,
      "until": 2014,
      "who": "richard",
      "kind": "role",
      "title": {
        "sv": "CTO och partner, Shopy",
        "en": "CTO and partner, Shopy"
      },
      "sources": [
        "theorg-richard",
        "founders"
      ],
      "backing": "founder"
    },
    {
      "year": 2011,
      "who": "richard",
      "kind": "founded",
      "title": {
        "sv": "Är med och grundar No Ink, idag Ekopost",
        "en": "Co-founded No Ink, now Ekopost"
      },
      "sources": [
        "noink-2011",
        "internetworld-2012"
      ],
      "backing": "public"
    },
    {
      "year": 2012,
      "who": "richard",
      "kind": "award",
      "title": {
        "sv": "No Ink på plats 6, Internetworlds Årets entreprenörer",
        "en": "No Ink ranked sixth, Internetworld's Entrepreneurs of the Year"
      },
      "sources": [
        "internetworld-2012"
      ],
      "backing": "public"
    },
    {
      "year": 2012,
      "who": "viktor",
      "kind": "award",
      "title": {
        "sv": "Årets ambassadör, Young Entrepreneurs of Sweden",
        "en": "Ambassador of the Year, Young Entrepreneurs of Sweden"
      },
      "sources": [
        "yeos-2012",
        "founders"
      ],
      "backing": "founder"
    },
    {
      "year": 2014,
      "who": "viktor",
      "kind": "role",
      "title": {
        "sv": "Diplomerad styrelseutbildning, StyrelseAkademien",
        "en": "Board diploma programme, StyrelseAkademien"
      },
      "sources": [
        "linkedin-viktor",
        "founders"
      ],
      "backing": "founder"
    },
    {
      "year": 2014,
      "who": "viktor",
      "kind": "role",
      "title": {
        "sv": "Panel i riksdagen om ungas arbetsmarknad i Norden",
        "en": "Panel in the Swedish parliament on young people's jobs in the Nordics"
      },
      "sources": [
        "norden-2014"
      ],
      "backing": "public"
    },
    {
      "year": 2015,
      "who": "richard",
      "kind": "founded",
      "title": {
        "sv": "Grundar Reducero",
        "en": "Founded Reducero"
      },
      "sources": [
        "reducero-km-2026",
        "fi-reducero"
      ],
      "backing": "public"
    },
    {
      "year": 2015,
      "who": "viktor",
      "kind": "founded",
      "title": {
        "sv": "Grundar Rekry, som senare säljs till We Select",
        "en": "Founded Rekry, later sold to We Select"
      },
      "sources": [
        "rekry-2016",
        "weselect-2018",
        "founders"
      ],
      "backing": "founder"
    },
    {
      "year": 2017,
      "who": "viktor",
      "kind": "exit",
      "title": {
        "sv": "Säljer Sverige-Norge.se till CBA och Rekry till We Select",
        "en": "Sold Sverige-Norge.se to CBA and Rekry to We Select"
      },
      "sources": [
        "weselect-2018",
        "founders"
      ],
      "backing": "founder"
    },
    {
      "year": 2017,
      "who": "both",
      "kind": "founded",
      "title": {
        "sv": "Grundar Adway tillsammans",
        "en": "Co-founded Adway"
      },
      "sources": [
        "adway-about",
        "ab-adway-reg"
      ],
      "backing": "public"
    },
    {
      "year": 2018,
      "who": "both",
      "kind": "founded",
      "title": {
        "sv": "Grundar INNOVX",
        "en": "Founded INNOVX"
      },
      "sources": [
        "ab-holding"
      ],
      "backing": "public"
    },
    {
      "year": 2018,
      "who": "both",
      "kind": "founded",
      "title": {
        "sv": "Är med och grundar AI-bolaget Re:Nable",
        "en": "Co-founded the AI company Re:Nable"
      },
      "sources": [
        "renable-founders-2019",
        "renable-seed-2022",
        "renable-today-2026"
      ],
      "backing": "public"
    },
    {
      "year": 2021,
      "who": "both",
      "kind": "funding",
      "title": {
        "sv": "Adway: 3,2 MEUR från Spintop och Brightly",
        "en": "Adway: €3.2M from Spintop and Brightly"
      },
      "sources": [
        "spintop-adway-2021"
      ],
      "backing": "public"
    },
    {
      "year": 2021,
      "who": "both",
      "kind": "founded",
      "title": {
        "sv": "Startar AI-konsulten Artificial Collective via INNOVX",
        "en": "Started the AI consultancy Artificial Collective through INNOVX"
      },
      "sources": [
        "ab-artificial-co"
      ],
      "backing": "public"
    },
    {
      "year": 2022,
      "who": "both",
      "kind": "funding",
      "title": {
        "sv": "Adway: 10 MEUR Series A, ledd av Octopus Ventures",
        "en": "Adway: €10M Series A led by Octopus Ventures"
      },
      "sources": [
        "dlapiper-adway-2022"
      ],
      "backing": "public"
    },
    {
      "year": 2023,
      "who": "innovx",
      "kind": "investment",
      "title": {
        "sv": "INNOVX blir delägare i Mindparks hub i Göteborg",
        "en": "INNOVX became a shareholder in Mindpark's Gothenburg hub"
      },
      "sources": [
        "founders"
      ],
      "backing": "founder"
    },
    {
      "year": 2025,
      "who": "innovx",
      "kind": "investment",
      "title": {
        "sv": "INNOVX investerar i Fintower",
        "en": "INNOVX invested in Fintower"
      },
      "sources": [
        "founders"
      ],
      "backing": "founder"
    },
    {
      "year": 2026,
      "who": "innovx",
      "kind": "investment",
      "title": {
        "sv": "INNOVX investerar i The Hub",
        "en": "INNOVX invested in The Hub"
      },
      "sources": [
        "founders"
      ],
      "backing": "founder"
    },
    {
      "year": 2026,
      "who": "viktor",
      "kind": "board",
      "title": {
        "sv": "En av initiativtagarna till AI Gothenburg; styrelseledamot i Fintower; affärsängel i Incredible",
        "en": "One of the initiators of AI Gothenburg; board member at Fintower; angel investor in Incredible"
      },
      "sources": [
        "aigbg",
        "ab-fintower",
        "spintop-incredible-2026"
      ],
      "backing": "public"
    }
  ],
  "press": [
    {
      "id": "p-incredible",
      "date": "2026-08-18",
      "kind": "release",
      "who": "viktor",
      "outlet": "Spintop Ventures",
      "title": "Spintop Ventures backs Incredible, the Swedish startup letting you talk to your computer",
      "takeaway": {
        "sv": "Viktor bland affärsänglarna i Incredibles pre-seed-runda.",
        "en": "Viktor among the angel investors in Incredible's pre-seed round."
      },
      "source": "spintop-incredible-2026",
      "backing": "public"
    },
    {
      "id": "p-reducero-km",
      "date": "2026-07-31",
      "kind": "release",
      "who": "both",
      "outlet": "Reducero",
      "title": "Reducero ansöker om tillstånd som kreditmarknadsbolag och inleder nästa tillväxtfas",
      "takeaway": {
        "sv": "Grundat av Richard 2015; Richard och Viktor är tillsammans majoritetsägare.",
        "en": "Founded by Richard in 2015; Richard and Viktor together hold a majority."
      },
      "source": "reducero-km-2026",
      "backing": "public"
    },
    {
      "id": "p-brg",
      "date": "2026-06-22",
      "kind": "article",
      "who": "viktor",
      "outlet": "Business Region Göteborg",
      "title": "Bolagen strömmar in i AI Gothenburg",
      "takeaway": {
        "sv": "Hubben har öppnat; Viktor nämns bland serieentreprenörerna vars bolag (Adway) finns på plats.",
        "en": "The hub has opened; Viktor is named among the serial entrepreneurs whose companies (Adway) are based there."
      },
      "source": "brg-aigbg-2026",
      "backing": "public"
    },
    {
      "id": "p-breakit-aigbg",
      "date": "2026-03-18",
      "kind": "article",
      "who": "viktor",
      "outlet": "Breakit",
      "title": "Nya AI-hubben AI Gothenburg ska skapa 200 bolag på fyra år",
      "takeaway": {
        "sv": "Om lanseringen av AI Gothenburg, hubben där Viktor är en av initiativtagarna, och målet 200 nya AI-bolag.",
        "en": "On the launch of AI Gothenburg, the hub Viktor co-initiated, and its goal of 200 new AI companies."
      },
      "source": "breakit-aigbg-2026",
      "backing": "public"
    },
    {
      "id": "p-genesis",
      "date": "2024-09-12",
      "kind": "video",
      "who": "viktor",
      "outlet": "Adway",
      "title": "The Genesis of Adway!",
      "takeaway": {
        "sv": "Viktor berättar om vägen från tidig HR-tech och annonsering i sociala medier till att grunda Adway.",
        "en": "Viktor on the path from early HR tech and social media advertising to co-founding Adway."
      },
      "source": "genesis-2024",
      "backing": "public"
    },
    {
      "id": "p-tatech",
      "date": "2024-06-27",
      "kind": "podcast",
      "who": "viktor",
      "outlet": "Adway",
      "title": "TA Tech Unboxed: Attract the Best Talent Faster than the Competition",
      "takeaway": {
        "sv": "Adways sammanfattning av podden där Viktor och Sara Dalsfelt medverkar.",
        "en": "Adway's write-up of the podcast episode featuring Viktor and Sara Dalsfelt."
      },
      "source": "tatech-2024",
      "backing": "public"
    },
    {
      "id": "p-indeed",
      "date": "2024-06-19",
      "kind": "video",
      "who": "viktor",
      "outlet": "Adway",
      "title": "Rethinking Recruitment: Industry Experts on Indeed's Big Shift",
      "takeaway": {
        "sv": "Rundabordssamtal med bland andra Chad Sowash och House of HR om Indeeds nya strategi.",
        "en": "Roundtable with Chad Sowash, House of HR and others on Indeed's new strategy."
      },
      "source": "indeed-2024",
      "backing": "public"
    },
    {
      "id": "p-breakit-2024",
      "date": "2024-02-17",
      "kind": "article",
      "who": "both",
      "outlet": "Breakit",
      "title": "Adway tar in 31,6 miljoner kronor i nyemission – får in ny ägare",
      "takeaway": {
        "sv": "Nyemission i Adway som tar in en ny delägare.",
        "en": "A share issue in Adway that brings in a new shareholder."
      },
      "source": "breakit-adway-2024",
      "backing": "public"
    },
    {
      "id": "p-taexcellence",
      "date": "2023-09-15",
      "kind": "video",
      "who": "viktor",
      "outlet": "TA Excellence",
      "title": "Viktor Nord, HR Tech Entrepreneur, Head of Growth, Adway",
      "takeaway": {
        "sv": "Intervju om att ge rekryterare samma verktyg som sälj- och marknadsteam.",
        "en": "Interview on giving recruiters the same tools as sales and marketing teams."
      },
      "source": "taexcellence-2023",
      "backing": "public"
    },
    {
      "id": "p-brainfood-208",
      "date": "2023-06-02",
      "kind": "video",
      "who": "viktor",
      "outlet": "Recruiting Brainfood",
      "title": "Brainfood Live On Air - Ep208 - How Google's AI-powered Search Generative Experience changes Recruitment Marketing",
      "takeaway": {
        "sv": "Panel med Indeed, College Recruiter och UK Recruiters om AI-sök och rekryteringsmarknadsföring (avsnittet sponsrades av Adway).",
        "en": "Panel with Indeed, College Recruiter and UK Recruiters on AI search and recruitment marketing (episode sponsored by Adway)."
      },
      "source": "brainfood-208",
      "backing": "public"
    },
    {
      "id": "p-stena",
      "date": "2023-01-05",
      "kind": "release",
      "who": "richard",
      "outlet": "Stena Fastigheter",
      "title": "Adway expanderar och flyttar till Stuveriet på Masthuggskajen",
      "takeaway": {
        "sv": "Richard om Adways nya kontor i Göteborg.",
        "en": "Richard on Adway's new Gothenburg office."
      },
      "source": "stena-adway-2023",
      "backing": "public"
    },
    {
      "id": "p-noras",
      "date": "2022-11-23",
      "kind": "award",
      "who": "both",
      "outlet": "National Online Recruitment Awards",
      "title": "Winners 2022: Best Innovation in Online Recruitment",
      "takeaway": {
        "sv": "Adway vinner brittiskt branschpris för innovation.",
        "en": "Adway wins a UK industry award for innovation."
      },
      "source": "noras-2022",
      "backing": "public"
    },
    {
      "id": "p-breakit-2022",
      "date": "2022-11-16",
      "kind": "article",
      "who": "both",
      "outlet": "Breakit",
      "title": "Adway plockar in 100 miljoner – nu ökar de takten ännu mer",
      "takeaway": {
        "sv": "Series A på 10 MEUR från Spintop, Brightly och nya ägaren Octopus Ventures.",
        "en": "€10M Series A from Spintop, Brightly and new owner Octopus Ventures."
      },
      "source": "breakit-adway-2022",
      "backing": "public"
    },
    {
      "id": "p-brg-2022",
      "date": "2022-09-13",
      "kind": "article",
      "who": "viktor",
      "outlet": "Business Region Göteborg",
      "title": "Möt Göteborgs techscen: 5 frågor till Viktor Nord på Adway",
      "takeaway": {
        "sv": "Intervju om Adway och Göteborg som techregion; Viktor efterlyser mer stöd till snabbväxande techbolag.",
        "en": "Interview on Adway and Gothenburg as a tech region; Viktor calls for more support for fast-growing tech companies."
      },
      "source": "brg-2022",
      "backing": "public"
    },
    {
      "id": "p-brainfood",
      "date": "2022-06-01",
      "kind": "video",
      "who": "viktor",
      "outlet": "Recruiting Brainfood",
      "title": "Founders Focus Ep29: Up close and personal with Viktor Nord and Adrian McDonald, Founder and CEO",
      "takeaway": {
        "sv": "Viktor om hur Adway grundades och byggdes.",
        "en": "Viktor on how Adway was founded and built."
      },
      "source": "brainfood-2022",
      "backing": "public"
    },
    {
      "id": "p-reset",
      "date": "2021-09-17",
      "kind": "video",
      "who": "viktor",
      "outlet": "Adway",
      "title": "Adway at The Great Recruitment Reset - With Cornerstone, Broadbean + Enboarder",
      "takeaway": {
        "sv": "Panelsamtal med Cornerstone, Broadbean och Enboarder om rekrytering efter pandemin.",
        "en": "Panel with Cornerstone, Broadbean and Enboarder on recruitment after the pandemic."
      },
      "source": "reset-2021",
      "backing": "public"
    },
    {
      "id": "p-breakit-2021",
      "date": "2021-06-16",
      "kind": "article",
      "who": "both",
      "outlet": "Breakit",
      "title": "Snabbväxande HR-uppstickaren Adway gasar – får in 32 miljoner",
      "takeaway": {
        "sv": "Adways första större nyemission; bolaget hade dittills klarat sig utan riskkapital och gick med vinst 2020.",
        "en": "Adway's first major share issue; until then it had grown without venture capital and was profitable in 2020."
      },
      "source": "breakit-adway-2021",
      "backing": "public"
    },
    {
      "id": "p-brg-podcast",
      "date": "2021-02-02",
      "kind": "podcast",
      "who": "viktor",
      "outlet": "Business Region Göteborg",
      "title": "#12. Göteborgs dolda techscen - Är regionens scaleups här för att stanna?",
      "takeaway": {
        "sv": "Samtal med Emanuel Karlsten om Göteborgs techscen och dess scaleups.",
        "en": "Conversation with Emanuel Karlsten on Gothenburg's tech scene and its scale-ups."
      },
      "source": "brg-podcast-2021",
      "backing": "public"
    },
    {
      "id": "p-ants-2020",
      "date": "2020-03-17",
      "kind": "podcast",
      "who": "viktor",
      "outlet": "Techrekpodden (Ants)",
      "title": "87. Möjligheter med annonsering på sociala medier med Viktor Nord",
      "takeaway": {
        "sv": "Om rekryteringsannonsering i sociala medier i pandemins inledning, när annonskostnaderna hade sjunkit kraftigt.",
        "en": "On recruitment advertising on social media at the start of the pandemic, when ad costs had dropped sharply."
      },
      "source": "ants-2020",
      "backing": "public"
    },
    {
      "id": "p-ants",
      "date": "2018-11-30",
      "kind": "podcast",
      "who": "viktor",
      "outlet": "Techrekpodden (Ants)",
      "title": "46. HR Tech och annonsering med Viktor Nord",
      "takeaway": {
        "sv": "Om sociala jobbannonser, karriärsidor och retargeting.",
        "en": "On social job ads, career sites and retargeting."
      },
      "source": "ants-2018",
      "backing": "public"
    },
    {
      "id": "p-byggvarlden",
      "date": "2015-10-08",
      "kind": "article",
      "who": "viktor",
      "outlet": "Byggvärlden",
      "title": "Nav mellan Sverige och Norge",
      "takeaway": {
        "sv": "Intervju med Viktor, vd för Sverige-Norge Personalförmedling, om svenskars jobb i Norge.",
        "en": "Interview with Viktor, CEO of Sverige-Norge Personalförmedling, on Swedes working in Norway."
      },
      "source": "byggvarlden-2015",
      "backing": "public"
    },
    {
      "id": "p-svt",
      "date": "2014-06",
      "kind": "video",
      "who": "viktor",
      "outlet": "SVT Rapport",
      "title": "SVT: Svenske sykepleiere til Norge gjennom Sverige-Norge.se",
      "takeaway": {
        "sv": "Rapport intervjuade Viktor på kontoret om svenska sjuksköterskor som söker jobb i Norge. Klippet ligger på bolagets YouTube-kanal.",
        "en": "Rapport interviewed Viktor at the office about Swedish nurses seeking jobs in Norway. The clip is on the company's YouTube channel."
      },
      "source": "svt-2014",
      "backing": "public"
    },
    {
      "id": "p-norden",
      "date": "2014-03-03",
      "kind": "release",
      "who": "viktor",
      "outlet": "Norden i Fokus",
      "title": "Jobb i Norge löser inte svensk arbetslöshet",
      "takeaway": {
        "sv": "Om seminariet i riksdagen om ungas arbetsmarknad i Norden, där Viktor medverkade som vd för Sverige-Norge.se.",
        "en": "On the seminar in the Swedish parliament on young people's jobs in the Nordics, where Viktor took part as CEO of Sverige-Norge.se."
      },
      "source": "norden-2014",
      "backing": "public"
    },
    {
      "id": "p-dn",
      "date": "2013-05-15",
      "kind": "article",
      "who": "viktor",
      "outlet": "Dagens Næringsliv",
      "title": "Nå kommer de velutdannede svenskene!",
      "takeaway": {
        "sv": "Viktor om de välutbildade svenskar som söker jobb i Norge; 60 000 jobbsökande registrerade hos Sverige-Norge.se.",
        "en": "Viktor on the well-educated Swedes seeking work in Norway; 60,000 job seekers registered with Sverige-Norge.se."
      },
      "source": "dn-2013",
      "backing": "public"
    },
    {
      "id": "p-internetworld",
      "date": "2012-09-04",
      "kind": "award",
      "who": "richard",
      "outlet": "Internetworld",
      "title": "Årets entreprenörer plats 6: No Ink",
      "takeaway": {
        "sv": "No Ink och dess fyra grundare på sjätte plats; Tictail etta samma år.",
        "en": "No Ink and its four founders ranked sixth; Tictail topped the list that year."
      },
      "source": "internetworld-2012",
      "backing": "public"
    },
    {
      "id": "p-noink",
      "date": "2011-09-07",
      "kind": "release",
      "who": "richard",
      "outlet": "Mynewsdesk",
      "title": "Epistle AB lanserar marknadens första posthanteringstjänst i molnet – No Ink®",
      "takeaway": {
        "sv": "Lanseringen, med Richard som vd och en av grundarna.",
        "en": "The launch, with Richard as CEO and co-founder."
      },
      "source": "noink-2011",
      "backing": "public"
    },
    {
      "id": "p-aftenposten",
      "date": "2009-10-05",
      "kind": "article",
      "who": "viktor",
      "outlet": "Aftenposten",
      "title": "– Trendy å jobbe i Norge",
      "takeaway": {
        "sv": "Rekryteringsgrundaren Viktor om den kraftiga ökningen av svenskar som vill jobba i Norge.",
        "en": "Recruitment founder Viktor on the sharp rise in Swedes wanting to work in Norway."
      },
      "source": "aftenposten-2009",
      "backing": "public"
    },
    {
      "id": "p-hegnar",
      "date": "2009-09-04",
      "kind": "article",
      "who": "viktor",
      "outlet": "HegnarOnline",
      "title": "Svenske-\"invasjon\" i Norge",
      "takeaway": {
        "sv": "Viktor, vd för Sverige-Norge.se, om svenskarna som flyttar till Norge för att jobba.",
        "en": "Viktor, CEO of Sverige-Norge.se, on the Swedes moving to Norway for work."
      },
      "source": "hegnar-2009",
      "backing": "public"
    },
    {
      "id": "p-svn",
      "date": "2009-07-03",
      "kind": "article",
      "who": "viktor",
      "outlet": "Svenskt Näringsliv",
      "title": "Utan svensk rekrytering stannar Norge",
      "takeaway": {
        "sv": "Porträtt av Sverige-Norge.se; Viktor uppger att 1 500 svenskar fick jobb i Norge genom bolaget 2008.",
        "en": "Profile of Sverige-Norge.se; Viktor says 1,500 Swedes found jobs in Norway through the company in 2008."
      },
      "source": "svn-2009",
      "backing": "public"
    },
    {
      "id": "p-fa",
      "date": "2009-05-26",
      "kind": "award",
      "who": "viktor",
      "outlet": "Founders Alliance",
      "title": "Viktor Nord främsta unga företagare i Västsverige",
      "takeaway": {
        "sv": "Årets Unga Entreprenör i västra Sverige och finalist nationellt.",
        "en": "Young Entrepreneur of the Year in West Sweden and national finalist."
      },
      "source": "fa-2009",
      "backing": "public"
    },
    {
      "id": "p-metro",
      "date": "2008-10-21",
      "kind": "article",
      "who": "viktor",
      "outlet": "Metro",
      "title": "Norge: Kom hit svenskar",
      "takeaway": {
        "sv": "Viktor om Norges behov av svensk arbetskraft; Viktor startade sajten efter att själv ha jobbat i Norge.",
        "en": "Viktor on Norway's need for Swedish workers; Viktor started the site after working in Norway."
      },
      "source": "metro-2008",
      "backing": "public"
    }
  ],
  "offers": [
    {
      "id": "revenue-based-financing",
      "title": {
        "sv": "Revenue Based Financing upp till 10 MSEK",
        "en": "Revenue-based financing up to SEK 10M"
      },
      "for": {
        "sv": "Vårt erbjudande till SaaS-bolag",
        "en": "Our offer to SaaS companies"
      },
      "description": {
        "sv": "För svenska SaaS-bolag med återkommande intäkter: kapital utan utspädning, återbetalt som en fast andel av intäkterna och med de återkommande intäkterna som säkerhet. Går det bra betalar ni snabbare, går det sämre tar det längre tid.",
        "en": "For Swedish SaaS companies with recurring revenue: non-dilutive capital, repaid as a fixed share of revenue and secured against that recurring revenue. When things go well you repay faster; when they slow down, repayment takes longer."
      },
      "benefits": [
        {
          "sv": "0 % utspädning",
          "en": "0% dilution"
        },
        {
          "sv": "Ingen styrelseplats",
          "en": "No board seat"
        },
        {
          "sv": "Svar inom 48 timmar",
          "en": "An answer within 48 hours"
        },
        {
          "sv": "Flexibel återbetalning",
          "en": "Flexible repayment"
        }
      ],
      "url": "https://innovx.se/finansiering",
      "markdown": "https://innovx.se/finansiering.md",
      "note": "Application and calculator are in Swedish."
    }
  ],
  "sources": [
    {
      "number": 1,
      "id": "fa-2009",
      "kind": "release",
      "publisher": "Founders Alliance",
      "title": {
        "sv": "Viktor Nord främsta unga företagare i Västsverige",
        "en": "Viktor Nord named West Sweden's leading young entrepreneur"
      },
      "date": "2009-05-26",
      "url": "https://www.foundersalliance.com/pressmeddelanden/viktor-nord-framsta-unga-foretagare-i-vastsverige"
    },
    {
      "number": 2,
      "id": "byggvarlden-2015",
      "kind": "press",
      "publisher": "Byggvärlden",
      "title": {
        "sv": "Nav mellan Sverige och Norge",
        "en": "A hub between Sweden and Norway"
      },
      "date": "2015-10-08",
      "url": "https://www.byggvarlden.se/nav-mellan-sverige-och-norge/"
    },
    {
      "number": 3,
      "id": "noink-2011",
      "kind": "release",
      "publisher": "Mynewsdesk",
      "title": {
        "sv": "Epistle AB lanserar marknadens första posthanteringstjänst i molnet – No Ink®",
        "en": "Epistle AB lanserar marknadens första posthanteringstjänst i molnet – No Ink® (press release, Swedish)"
      },
      "date": "2011-09-07",
      "url": "https://www.mynewsdesk.com/se/noink/pressreleases/epistle-ab-lanserar-marknadens-foersta-posthanteringstjaenst-i-molnet-no-ink-r-678825"
    },
    {
      "number": 4,
      "id": "viktornord-com",
      "kind": "profile",
      "publisher": "viktornord.com",
      "title": {
        "sv": "Viktor Nords egen webbplats (egen uppgift)",
        "en": "Viktor Nord's personal website (self-published)"
      },
      "url": "https://viktornord.com"
    },
    {
      "number": 5,
      "id": "ab-noink",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket)",
      "title": {
        "sv": "No Ink AB — ägare och bokslut 2025",
        "en": "No Ink AB — owner and 2025 accounts"
      },
      "url": "https://www.allabolag.se/5568384118"
    },
    {
      "number": 6,
      "id": "founders",
      "kind": "founders",
      "publisher": "INNOVX",
      "title": {
        "sv": "Uppgift från grundarna",
        "en": "Information from the founders"
      }
    },
    {
      "number": 7,
      "id": "spintop-adway-2021",
      "kind": "release",
      "publisher": "Spintop Ventures",
      "title": {
        "sv": "Spintop Ventures invests in Gothenburg based HR tech company Adway raising €3.2M",
        "en": "Spintop Ventures invests in Gothenburg based HR tech company Adway raising €3.2M"
      },
      "date": "2021-06-16",
      "url": "https://spintopventures.com/spintop-ventures-invests-in-gothenburg-based-hr-tech-company-adway-raising-e3-2m/"
    },
    {
      "number": 8,
      "id": "dlapiper-adway-2022",
      "kind": "release",
      "publisher": "DLA Piper",
      "title": {
        "sv": "DLA Piper has advised Adway on its EUR 10 million capital raising led by British Octopus Ventures",
        "en": "DLA Piper has advised Adway on its EUR 10 million capital raising led by British Octopus Ventures"
      },
      "date": "2022-11-16",
      "url": "https://sweden.dlapiper.com/en/news/dla-piper-has-advised-adway-its-eur-10-million-capital-raising-led-british-octopus-ventures"
    },
    {
      "number": 9,
      "id": "breakit-adway-2024",
      "kind": "press",
      "publisher": "Breakit",
      "title": {
        "sv": "Adway tar in 31,6 miljoner kronor i nyemission – får in ny ägare",
        "en": "Adway raises SEK 31.6 million in a new share issue – gains a new owner"
      },
      "date": "2024-02-17",
      "url": "https://www.breakit.se/artikel/39309/adway-tar-in-31-6-miljoner-kronor-i-nyemission-far-in-ny-agare"
    },
    {
      "number": 10,
      "id": "spiltan-realforce-2023",
      "kind": "release",
      "publisher": "Spiltan Invest",
      "title": {
        "sv": "Spiltan Invest investerar i Realforce",
        "en": "Spiltan Invest invests in Realforce"
      },
      "date": "2023-07-13",
      "url": "https://storage.mfn.se/aa598a83-8e4c-4fb8-8c2c-32b2a0539494/spiltan-invest-investerar-i-realforce.pdf"
    },
    {
      "number": 11,
      "id": "spintop-incredible-2026",
      "kind": "release",
      "publisher": "Spintop Ventures",
      "title": {
        "sv": "Spintop Ventures backs Incredible, the Swedish startup letting you talk to your computer",
        "en": "Spintop Ventures backs Incredible, the Swedish startup letting you talk to your computer"
      },
      "date": "2026-08-18",
      "url": "https://spintopventures.com/spintop-ventures-backs-incredible-the-swedish-startup-letting-you-talk-to-your-computer/"
    },
    {
      "number": 12,
      "id": "almi-db24-2024",
      "kind": "release",
      "publisher": "Almi Invest",
      "title": {
        "sv": "Almi Invest leder investering i det svenska techbolaget DB24",
        "en": "Almi Invest leads investment in Swedish tech company DB24"
      },
      "date": "2024-11-14",
      "url": "https://www.almi.se/om-almi/media-och-press/almi-invest/2024/almi-invest-leder-investering-i-det-svenska-techbolaget-db24/"
    },
    {
      "number": 13,
      "id": "techeu-fintower-2026",
      "kind": "press",
      "publisher": "Tech.eu",
      "title": {
        "sv": "Fintower completes €1.5M oversubscribed seed round",
        "en": "Fintower completes €1.5M oversubscribed seed round"
      },
      "date": "2026-02-05",
      "url": "https://tech.eu/2026/02/05/fintower-completes-eur15m-oversubscribed-seed-round/"
    },
    {
      "number": 14,
      "id": "ecb-eursek",
      "kind": "registry",
      "publisher": "Europeiska centralbanken (ECB)",
      "title": {
        "sv": "Referenskurs EUR/SEK på respektive rundas datum: 10,1283 (2021-06-16), 10,7658 (2022-07-04), 10,8754 (2022-11-16), 10,641 (2026-02-05)",
        "en": "EUR/SEK reference rate on each round's date: 10.1283 (2021-06-16), 10.7658 (2022-07-04), 10.8754 (2022-11-16), 10.641 (2026-02-05)"
      },
      "date": "2026-02-05",
      "url": "https://data.ecb.europa.eu/data/datasets/EXR/EXR.D.SEK.EUR.SP00.A"
    },
    {
      "number": 15,
      "id": "ab-adway-2025",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket)",
      "title": {
        "sv": "Adway AB — bokslut 2025: 63,0 MSEK nettoomsättning, 17 anställda i moderbolaget",
        "en": "Adway AB — 2025 annual report: SEK 63.0M net sales, 17 employees in the parent company"
      },
      "date": "2025-12",
      "url": "https://www.allabolag.se/5591269286"
    },
    {
      "number": 16,
      "id": "ab-reducero-2025",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket)",
      "title": {
        "sv": "Reducero AB — bokslut 2025: 50,0 MSEK nettoomsättning, 41 anställda, lönsamt",
        "en": "Reducero AB — 2025 annual report: SEK 50.0M net sales, 41 employees, profitable"
      },
      "date": "2025-12",
      "url": "https://www.allabolag.se/5569577728"
    },
    {
      "number": 17,
      "id": "reducero-km-2026",
      "kind": "release",
      "publisher": "Reducero",
      "title": {
        "sv": "Reducero ansöker om tillstånd som kreditmarknadsbolag och inleder nästa tillväxtfas",
        "en": "Reducero applies for a credit market company licence and enters its next growth phase"
      },
      "date": "2026-07-31",
      "url": "https://reducero.se/press/reducero-ansoker-om-tillstand-som-kreditmarknadsbolag"
    },
    {
      "number": 18,
      "id": "ab-adway-nyckeltal",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket, data från UC)",
      "title": {
        "sv": "Adway AB — nyckeltal 2021–2025: anställda 25 → 45 → 44 → 28 → 17; EBITDA förbättrad från −44,2 MSEK (2023) till −1,4 MSEK (2025)",
        "en": "Adway AB — key figures 2021–2025: employees 25 → 45 → 44 → 28 → 17; EBITDA improved from SEK −44.2M (2023) to SEK −1.4M (2025)"
      },
      "date": "2025-12",
      "url": "https://www.allabolag.se/5591269286/nyckeltal"
    },
    {
      "number": 19,
      "id": "ch-adway-ai",
      "kind": "registry",
      "publisher": "Companies House",
      "title": {
        "sv": "Adway AI Limited, dotterbolag till Adway AB — årsredovisningar: i medeltal 9 anställda räkenskapsåret till februari 2023, 1 till februari 2025 och 2026",
        "en": "Adway AI Limited, subsidiary of Adway AB — annual accounts: an average of 9 employees in the financial year to February 2023, 1 in the years to February 2025 and 2026"
      },
      "date": "2026-07",
      "url": "https://find-and-update.company-information.service.gov.uk/company/13224904/filing-history"
    },
    {
      "number": 20,
      "id": "ab-reducero-nyckeltal",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket, data från UC)",
      "title": {
        "sv": "Reducero AB — nyckeltal 2021–2025: anställda 62 → 132 → 74 → 45 → 41; positivt EBITDA 4 av 5 år",
        "en": "Reducero AB — key figures 2021–2025: employees 62 → 132 → 74 → 45 → 41; profitable EBITDA in 4 of 5 years"
      },
      "date": "2025-12",
      "url": "https://www.allabolag.se/5569577728/nyckeltal"
    },
    {
      "number": 21,
      "id": "ab-beelectric-bokslut",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket, data från UC)",
      "title": {
        "sv": "Beelectric AB — bokslut 2021–2022: anställda 7 → 33, omsättning 16,9 MSEK 2022",
        "en": "Beelectric AB — annual accounts 2021–2022: employees 7 → 33, revenue SEK 16.9M in 2022"
      },
      "date": "2022-12",
      "url": "https://www.allabolag.se/5593128167/bokslut"
    },
    {
      "number": 22,
      "id": "ab-renable-bokslut",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket, data från UC)",
      "title": {
        "sv": "Renable AB — bokslut 2019–2023: anställda 1 → 3 → 5 → 8 → 9",
        "en": "Renable AB — annual accounts 2019–2023: employees 1 → 3 → 5 → 8 → 9"
      },
      "date": "2023-12",
      "url": "https://www.allabolag.se/5591640114/bokslut"
    },
    {
      "number": 23,
      "id": "ab-innovx-mgmt-nyckeltal",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket, data från UC)",
      "title": {
        "sv": "innovx Management AB — nyckeltal 2021–2025: anställda 6 → 5 → 5 → 4 → 5",
        "en": "innovx Management AB — key figures 2021–2025: employees 6 → 5 → 5 → 4 → 5"
      },
      "date": "2025-12",
      "url": "https://www.allabolag.se/5591955553/nyckeltal"
    },
    {
      "number": 24,
      "id": "ab-artificial-bokslut",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket, data från UC)",
      "title": {
        "sv": "Artificial Collective Sweden AB — bokslut 2022–2024: anställda 3 → 5 → 4",
        "en": "Artificial Collective Sweden AB — annual accounts 2022–2024: employees 3 → 5 → 4"
      },
      "date": "2024-12",
      "url": "https://www.allabolag.se/5593451148/bokslut"
    },
    {
      "number": 25,
      "id": "ab-realforce-nyckeltal",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket, data från UC)",
      "title": {
        "sv": "Realforce AB — nyckeltal 2021–2025: anställda 38 → 54 → 43 → 39 → 35; EBITDA positivt 2025 (+3,6 MSEK) efter fyra förlustår",
        "en": "Realforce AB — key figures 2021–2025: employees 38 → 54 → 43 → 39 → 35; EBITDA positive in 2025 (+SEK 3.6M) after four years of losses"
      },
      "date": "2025-12",
      "url": "https://www.allabolag.se/5569512451/nyckeltal"
    },
    {
      "number": 26,
      "id": "reducero-om",
      "kind": "company",
      "publisher": "Reducero",
      "title": {
        "sv": "Om Reducero — grundare, ägare, 24 långivare och omkring 5 000 ansökningar per månad",
        "en": "About Reducero — founders, owners, 24 lenders and about 5,000 applications per month"
      },
      "date": "2026-10",
      "url": "https://reducero.se/om-reducero"
    },
    {
      "number": 27,
      "id": "fi-reducero",
      "kind": "registry",
      "publisher": "Finansinspektionen",
      "title": {
        "sv": "Företagsregistret: Reducero AB, konsumentkreditförmedling sedan 2015-05-15",
        "en": "Company register: Reducero AB, consumer credit intermediation since 2015-05-15"
      },
      "date": "2015-05-15",
      "url": "https://www.fi.se/sv/vara-register/foretagsregistret/details?id=136045"
    },
    {
      "number": 28,
      "id": "internetworld-2012",
      "kind": "press",
      "publisher": "Internetworld via web.archive.org",
      "title": {
        "sv": "Årets entreprenörer plats 6: No Ink",
        "en": "Entrepreneurs of the year, no. 6: No Ink"
      },
      "date": "2012-09-04",
      "url": "https://web.archive.org/web/20130112062433/http://internetworld.idg.se/2.1006/1.463609/arets-entreprenorer-plats-6-no-ink"
    },
    {
      "number": 29,
      "id": "ekopost",
      "kind": "company",
      "publisher": "Ekopost",
      "title": {
        "sv": "Ekopost® utvecklas, marknadsförs och säljs av No Ink AB",
        "en": "Ekopost® is developed, marketed and sold by No Ink AB"
      },
      "url": "https://secure.ekopost.se/authorize/signup?lang=sv"
    },
    {
      "number": 30,
      "id": "ab-noink-2025",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket)",
      "title": {
        "sv": "No Ink AB (Ekopost) — bokslut 2025: 66,9 MSEK nettoomsättning, 13,6 % vinstmarginal",
        "en": "No Ink AB (Ekopost) — 2025 annual report: SEK 66.9M net sales, 13.6% profit margin"
      },
      "date": "2025-12",
      "url": "https://www.allabolag.se/5568384118"
    },
    {
      "number": 31,
      "id": "adway-about",
      "kind": "company",
      "publisher": "Adway",
      "title": {
        "sv": "Our story — grundare, styrelse och nyckeltal",
        "en": "Our story — founders, board and key figures"
      },
      "date": "2026-10",
      "url": "https://adway.ai/about/"
    },
    {
      "number": 32,
      "id": "renable-founders-2019",
      "kind": "archive",
      "publisher": "renable.com via web.archive.org",
      "title": {
        "sv": "About — Founders of re:nable",
        "en": "About — Founders of re:nable"
      },
      "date": "2019-10-21",
      "url": "https://web.archive.org/web/20191021094331/https://renable.com/about/"
    },
    {
      "number": 33,
      "id": "renable-seed-2022",
      "kind": "release",
      "publisher": "re:nable (Mynewsdesk)",
      "title": {
        "sv": "re:nable secures €1.5M in Seed funding",
        "en": "re:nable secures €1.5M in Seed funding"
      },
      "date": "2022-07-04",
      "url": "https://www.mynewsdesk.com/se/renable/pressreleases/re-nable-secures-eu1-punkt-5m-in-seed-funding-3193212"
    },
    {
      "number": 34,
      "id": "ab-artificial-co",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket)",
      "title": {
        "sv": "Artificial Collective Sweden AB — registrerat 2021, moderbolag Aktiebolaget innovx Holding",
        "en": "Artificial Collective Sweden AB — registered 2021, parent company Aktiebolaget innovx Holding"
      },
      "url": "https://www.allabolag.se/5593451148"
    },
    {
      "number": 35,
      "id": "theorg-richard",
      "kind": "profile",
      "publisher": "The Org",
      "title": {
        "sv": "Richard Sörensson — karriär",
        "en": "Richard Sörensson — career"
      },
      "url": "https://theorg.com/org/reducero-ab/org-chart/richard-sorensson"
    },
    {
      "number": 36,
      "id": "circle-k-2020",
      "kind": "founders",
      "publisher": "INNOVX (avtalskälla i grundarnas arkiv)",
      "title": {
        "sv": "Signerat avtal 2020-11-30 om Adway Connect mellan Adway AB och Circle K Sverige AB",
        "en": "Signed contract 2020-11-30 for Adway Connect between Adway AB and Circle K Sverige AB"
      },
      "date": "2020-11-30"
    },
    {
      "number": 37,
      "id": "artif-2023",
      "kind": "archive",
      "publisher": "artif.se via web.archive.org",
      "title": {
        "sv": "Artificial Collective — er externa AI-avdelning",
        "en": "Artificial Collective — your external AI department"
      },
      "date": "2023-12-25",
      "url": "https://web.archive.org/web/20231225204315/https://artif.se/"
    },
    {
      "number": 38,
      "id": "ab-holding",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket)",
      "title": {
        "sv": "Aktiebolaget innovx Holding — befattningar",
        "en": "Aktiebolaget innovx Holding — officers"
      },
      "url": "https://www.allabolag.se/5591850002/befattningar"
    },
    {
      "number": 39,
      "id": "sn-history",
      "kind": "archive",
      "publisher": "Sverige-Norge.se via web.archive.org",
      "title": {
        "sv": "Vår historie — Sverige-Norge.se 2006–2013",
        "en": "Our history — Sverige-Norge.se 2006–2013"
      },
      "date": "2013-08-12",
      "url": "https://web.archive.org/web/20130812134531/http://sverige-norge.se/arbeidsgiver/om-oss/var-historie/"
    },
    {
      "number": 40,
      "id": "rekry-2016",
      "kind": "archive",
      "publisher": "rekry.se via web.archive.org",
      "title": {
        "sv": "REKRY — Innovativ rekrytering & Employer Branding",
        "en": "REKRY — innovative recruitment and employer branding"
      },
      "date": "2016-11-15",
      "url": "https://web.archive.org/web/20161115022216/http://www.rekry.se/"
    },
    {
      "number": 41,
      "id": "ants-2018",
      "kind": "podcast",
      "publisher": "Techrekpodden (Ants)",
      "title": {
        "sv": "46. HR Tech och annonsering med Viktor Nord",
        "en": "46. HR Tech och annonsering med Viktor Nord (in Swedish)"
      },
      "date": "2018-11-30",
      "url": "https://ants.se/kunskapsbanken/46-hr-tech-och-annonsering-med-viktor-nord/"
    },
    {
      "number": 42,
      "id": "ants-2020",
      "kind": "podcast",
      "publisher": "Techrekpodden (Ants)",
      "title": {
        "sv": "87. Möjligheter med annonsering på sociala medier med Viktor Nord",
        "en": "87. Opportunities in social media advertising with Viktor Nord"
      },
      "date": "2020-03-17",
      "url": "https://ants.se/kunskapsbanken/87-mojligheter-med-annonsering-pa-sociala-medier-med-viktor-nord-adway/"
    },
    {
      "number": 43,
      "id": "brainfood-208",
      "kind": "video",
      "publisher": "Recruiting Brainfood (YouTube)",
      "title": {
        "sv": "Brainfood Live On Air - Ep208 - How Google's AI-powered Search Generative Experience changes Recruitment Marketing",
        "en": "Brainfood Live On Air - Ep208 - How Google's AI-powered Search Generative Experience changes Recruitment Marketing"
      },
      "date": "2023-06-02",
      "url": "https://www.youtube.com/watch?v=xEk1vDb1v9g"
    },
    {
      "number": 44,
      "id": "ab-adway-serie",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket)",
      "title": {
        "sv": "Adway AB — 5-årsserien 2021–2025: nettoomsättning växte från 33,8 till 63,0 MSEK",
        "en": "Adway AB — 5-year series 2021–2025: net sales grew from SEK 33.8M to SEK 63.0M"
      },
      "date": "2025-12",
      "url": "https://www.allabolag.se/5591269286/bokslut"
    },
    {
      "number": 45,
      "id": "ab-fintower",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket)",
      "title": {
        "sv": "Fintower AB — befattningar",
        "en": "Fintower AB — officers"
      },
      "url": "https://www.allabolag.se/5594683913/befattningar"
    },
    {
      "number": 46,
      "id": "aigbg",
      "kind": "company",
      "publisher": "AI Gothenburg",
      "title": {
        "sv": "AI Gothenburg — grundare och styrelse",
        "en": "AI Gothenburg — founders and board"
      },
      "date": "2026",
      "url": "https://aigothenburg.com/"
    },
    {
      "number": 47,
      "id": "breakit-aigbg-2026",
      "kind": "press",
      "publisher": "Breakit",
      "title": {
        "sv": "Nya AI-hubben AI Gothenburg ska skapa 200 bolag på fyra år",
        "en": "New AI hub AI Gothenburg aims to create 200 companies in four years"
      },
      "date": "2026-03-18",
      "url": "https://www.breakit.se/artikel/45783/nya-ai-hubben-ai-gothenburg-ska-skapa-200-bolag-pa-fyra-ar"
    },
    {
      "number": 48,
      "id": "linkedin-viktor",
      "kind": "profile",
      "publisher": "LinkedIn",
      "title": {
        "sv": "Viktor Nord",
        "en": "Viktor Nord"
      },
      "url": "https://www.linkedin.com/in/viktornord"
    },
    {
      "number": 49,
      "id": "norden-2014",
      "kind": "release",
      "publisher": "Norden i Fokus (Mynewsdesk)",
      "title": {
        "sv": "Jobb i Norge löser inte svensk arbetslöshet",
        "en": "Jobs in Norway will not solve Swedish unemployment"
      },
      "date": "2014-03-03",
      "url": "https://www.mynewsdesk.com/se/norden_i_fokus/pressreleases/jobb-i-norge-loeser-inte-svensk-arbetsloeshet-967790"
    },
    {
      "number": 50,
      "id": "weselect-2018",
      "kind": "archive",
      "publisher": "weselect.com via web.archive.org",
      "title": {
        "sv": "We Select erbjuder Rekry™: karriärsida, kandidathantering och REKRYSHOP",
        "en": "We Select offers Rekry™: career page, candidate management and REKRYSHOP"
      },
      "date": "2018-08-26",
      "url": "https://web.archive.org/web/20180826084555/https://weselect.com/"
    },
    {
      "number": 51,
      "id": "ab-aigbg",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket)",
      "title": {
        "sv": "Gothenburg AI Alliance ekonomisk förening — befattningar",
        "en": "Gothenburg AI Alliance (economic association) — officers"
      },
      "url": "https://www.allabolag.se/7696438022/befattningar"
    },
    {
      "number": 52,
      "id": "yeos-2012",
      "kind": "archive",
      "publisher": "viktornord.com via web.archive.org",
      "title": {
        "sv": "YEOS årskongress 2012 – minnesvärt! (egen uppgift)",
        "en": "YEOS årskongress 2012 – minnesvärt! (self-published)"
      },
      "date": "2012-04-22",
      "url": "https://web.archive.org/web/20120527184004/http://www.viktornord.com:80/yeos-arskongress-2012/"
    },
    {
      "number": 53,
      "id": "ab-adway-reg",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket)",
      "title": {
        "sv": "Adway AB, registrerat 27 september 2017",
        "en": "Adway AB, registered 27 September 2017"
      },
      "url": "https://www.allabolag.se/5591269286"
    },
    {
      "number": 54,
      "id": "renable-today-2026",
      "kind": "company",
      "publisher": "Renable Marketing AB",
      "title": {
        "sv": "renable.com — kundlogor (NetOnNet, Webhallen, Komplett, LG, Sennheiser m.fl.) och 12 AI-kanaler inkl. ChatGPT och Perplexity",
        "en": "renable.com — client logos (NetOnNet, Webhallen, Komplett, LG, Sennheiser and others) and 12 AI channels incl. ChatGPT and Perplexity"
      },
      "date": "2026-10",
      "url": "https://renable.com/"
    },
    {
      "number": 55,
      "id": "svn-2009",
      "kind": "press",
      "publisher": "Svenskt Näringsliv via web.archive.org",
      "title": {
        "sv": "Utan svensk rekrytering stannar Norge",
        "en": "Without Swedish recruitment, Norway stops"
      },
      "date": "2009-07-03",
      "url": "https://web.archive.org/web/20090708090133/http://www.svensktnaringsliv.se/regioner/goteborg/article81730.ece"
    },
    {
      "number": 56,
      "id": "metro-2008",
      "kind": "press",
      "publisher": "Metro via web.archive.org",
      "title": {
        "sv": "Norge: Kom hit svenskar",
        "en": "Norway: come here, Swedes"
      },
      "date": "2008-10-21",
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    {
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      "id": "aftenposten-2009",
      "kind": "press",
      "publisher": "Aftenposten via web.archive.org",
      "title": {
        "sv": "– Trendy å jobbe i Norge",
        "en": "– Trendy to work in Norway"
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      "date": "2009-10-05",
      "url": "https://web.archive.org/web/20101203161256/http://www.aftenposten.no/jobb/article3304286.ece"
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      "id": "dn-2013",
      "kind": "press",
      "publisher": "Dagens Næringsliv",
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        "sv": "Nå kommer de velutdannede svenskene!",
        "en": "Here come the well-educated Swedes!"
      },
      "date": "2013-05-15",
      "url": "https://www.dn.no/studier/na-kommer-de-velutdannede-svenskene/1-1-1940822"
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    {
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      "publisher": "Sverige-Norge.se på YouTube (klipp ur SVT Rapport)",
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        "sv": "SVT: Svenske sykepleiere til Norge gjennom Sverige-Norge.se",
        "en": "SVT: Swedish nurses to Norway through Sverige-Norge.se"
      },
      "date": "2014-06-04",
      "url": "https://www.youtube.com/watch?v=kMfx4inF9gs"
    },
    {
      "number": 60,
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      "publisher": "Sverige-Norge.se via web.archive.org",
      "title": {
        "sv": "Sverige-Norge.se i media",
        "en": "Sverige-Norge.se in the media"
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      "date": "2011-10-03",
      "url": "https://web.archive.org/web/20111003035118/http://sverige-norge.se/press/"
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    {
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      "publisher": "Sverige-Norge.se via web.archive.org",
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        "sv": "Referenser, med citat från Jonas Gahr Støre",
        "en": "References, with a quote from Jonas Gahr Støre"
      },
      "date": "2011-10-02",
      "url": "https://web.archive.org/web/20111002054605/http://sverige-norge.se/referenser/"
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    {
      "number": 62,
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      "publisher": "Sveriges Radio",
      "title": {
        "sv": "Sommar i P1: Jonas Gahr Støre",
        "en": "Sommar i P1: Jonas Gahr Støre"
      },
      "date": "2009-07-06",
      "url": "https://www.sverigesradio.se/avsnitt/jonas-gahr-store-2009"
    },
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      "number": 63,
      "id": "reducero-home",
      "kind": "company",
      "publisher": "Reducero",
      "title": {
        "sv": "Jämför lån med en enda kreditupplysning",
        "en": "Compare loans with a single credit check"
      },
      "url": "https://reducero.se"
    },
    {
      "number": 64,
      "id": "ab-reducero-reg",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket)",
      "title": {
        "sv": "Reducero AB, registrerat 9 januari 2014",
        "en": "Reducero AB, registered 9 January 2014"
      },
      "url": "https://www.allabolag.se/5569577728"
    },
    {
      "number": 65,
      "id": "ab-reducero-serie",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket)",
      "title": {
        "sv": "Reducero AB — bokslut 2021–2025: nettoomsättning och resultat per år",
        "en": "Reducero AB — annual accounts 2021–2025: net sales and result by year"
      },
      "date": "2025-12",
      "url": "https://www.allabolag.se/5569577728/bokslut"
    },
    {
      "number": 66,
      "id": "ab-reducero-koncern",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket)",
      "title": {
        "sv": "Reducero AB — koncern: moderbolaget är Aktiebolaget innovx Holding",
        "en": "Reducero AB — group: the parent company is Aktiebolaget innovx Holding"
      },
      "url": "https://www.allabolag.se/5569577728/koncern"
    },
    {
      "number": 67,
      "id": "ab-reducero",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket)",
      "title": {
        "sv": "Reducero AB — befattningar",
        "en": "Reducero AB — officers"
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      "url": "https://www.allabolag.se/5569577728/befattningar"
    },
    {
      "number": 68,
      "id": "rekry-2017",
      "kind": "archive",
      "publisher": "rekry.se via web.archive.org",
      "title": {
        "sv": "Rekry — urval av kunder och karriärsidor",
        "en": "Rekry — selected clients and career sites"
      },
      "date": "2017-04-26",
      "url": "https://web.archive.org/web/20170426141416/http://www.rekry.se/"
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    {
      "number": 69,
      "id": "weselect-2019",
      "kind": "archive",
      "publisher": "weselect.com via web.archive.org",
      "title": {
        "sv": "We Select — Talent Software",
        "en": "We Select — Talent Software"
      },
      "date": "2019-07-17",
      "url": "https://web.archive.org/web/20190717122112/https://weselect.com/talent-software"
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    {
      "number": 70,
      "id": "ab-adway",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket)",
      "title": {
        "sv": "Adway AB — befattningar",
        "en": "Adway AB — officers"
      },
      "url": "https://www.allabolag.se/5591269286/befattningar"
    },
    {
      "number": 71,
      "id": "breakit-adway-2021",
      "kind": "press",
      "publisher": "Breakit",
      "title": {
        "sv": "Snabbväxande HR-uppstickaren Adway gasar – får in 32 miljoner",
        "en": "Fast-growing HR challenger Adway accelerates – raises SEK 32 million"
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      "date": "2021-06-16",
      "url": "https://www.breakit.se/artikel/29297/snabbvaxande-hr-uppstickaren-adway-gasar-far-in-32-miljoner"
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    {
      "number": 72,
      "id": "spintop-adway-2022",
      "kind": "release",
      "publisher": "Spintop Ventures",
      "title": {
        "sv": "Adway secures EUR 10 million",
        "en": "Adway secures EUR 10 million"
      },
      "date": "2022-11-16",
      "url": "https://spintopventures.com/spintop-investment-adway-secures-e10million/"
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    {
      "number": 73,
      "id": "noras-2022",
      "kind": "press",
      "publisher": "National Online Recruitment Awards",
      "title": {
        "sv": "Winners 2022: Best Innovation in Online Recruitment — Adway",
        "en": "Winners 2022: Best Innovation in Online Recruitment — Adway"
      },
      "date": "2022-11-23",
      "url": "https://norauk.com/2022-2/winners-2022/"
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    {
      "number": 74,
      "id": "fosway-2022",
      "kind": "company",
      "publisher": "Adway",
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        "sv": "The 2022 Fosway 9-Grid features Adway as a Core Leader specialist in social recruiting",
        "en": "The 2022 Fosway 9-Grid features Adway as a Core Leader specialist in social recruiting"
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      "date": "2022",
      "url": "https://adway.ai/insights/the-2022-fosway-9-grid-features-adway-as-a-core-leader-specialist-in-social-recruiting/"
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    {
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      "kind": "company",
      "publisher": "Adway",
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        "sv": "Adway named Core Leader in Fosway 9-Grid 2023",
        "en": "Adway named Core Leader in Fosway 9-Grid 2023"
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      "date": "2023",
      "url": "https://adway.ai/insights/adway-named-core-leader-in-fosway-9-grid-2023"
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    {
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      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket)",
      "title": {
        "sv": "Renable AB — konkurs inledd 2025-02-10",
        "en": "Renable AB — bankruptcy opened 2025-02-10"
      },
      "url": "https://www.allabolag.se/5591640114/befattningar"
    },
    {
      "number": 77,
      "id": "renable-cases",
      "kind": "archive",
      "publisher": "renable.com via web.archive.org",
      "title": {
        "sv": "Case studies: LG Electronics och Logitech",
        "en": "Case studies: LG Electronics and Logitech"
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      "date": "2021-11-27",
      "url": "https://web.archive.org/web/20211127002937/https://renable.com/case-studies/"
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    {
      "number": 78,
      "id": "artif-2022",
      "kind": "archive",
      "publisher": "artif.se via web.archive.org",
      "title": {
        "sv": "Artificial Collective — Create future history with AI",
        "en": "Artificial Collective — Create future history with AI"
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      "date": "2022-10-01",
      "url": "https://web.archive.org/web/20221001104943/http://artif.se/"
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    {
      "number": 79,
      "id": "ab-beelectric",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket, data från UC)",
      "title": {
        "sv": "Beelectric AB — konkurs inledd april 2024, avslutad 2026-02-20",
        "en": "Beelectric AB — bankruptcy opened April 2024, concluded 2026-02-20"
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      "date": "2026-02",
      "url": "https://www.allabolag.se/5593128167"
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    {
      "number": 80,
      "id": "aigbg-hub-2026",
      "kind": "company",
      "publisher": "AI Gothenburg",
      "title": {
        "sv": "The hub is open, and it's filling fast",
        "en": "The hub is open, and it's filling fast"
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      "date": "2026-06-22",
      "url": "https://aigothenburg.com/news/the-hub-is-open"
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    {
      "number": 81,
      "id": "aigbg-investor-night-2026",
      "kind": "company",
      "publisher": "AI Gothenburg",
      "title": {
        "sv": "investor night. 65 investors. 65 founders. 13 pitches.",
        "en": "investor night. 65 investors. 65 founders. 13 pitches."
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      "date": "2026-10-16",
      "url": "https://aigothenburg.com/news/investor-night-2026"
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    {
      "number": 82,
      "id": "aigbg-demos-2026",
      "kind": "company",
      "publisher": "AI Gothenburg",
      "title": {
        "sv": "Two teams. One afternoon. Live demos.",
        "en": "Two teams. One afternoon. Live demos."
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      "date": "2026-04-28",
      "url": "https://aigothenburg.com/news/two-teams-one-afternoon-live-demos"
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    {
      "number": 83,
      "id": "thehub",
      "kind": "company",
      "publisher": "The Hub",
      "title": {
        "sv": "The Hub — nordisk plattform för startup-jobb",
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      "url": "https://thehub.io/"
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      "id": "arctic-thehub-2023",
      "kind": "press",
      "publisher": "ArcticStartup",
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        "en": "Norwegian co-working community acquires the largest startup recruiting platform in the Nordics"
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      "date": "2023-02-27",
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      "number": 85,
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      "kind": "release",
      "publisher": "Danske Bank",
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        "sv": "Danske Bank sells TheHub",
        "en": "Danske Bank sells TheHub"
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      "date": "2023-02-26",
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      "number": 86,
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      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket)",
      "title": {
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      "date": "2025-12",
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      "kind": "registry",
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      "title": {
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      "date": "2025-12",
      "url": "https://www.allabolag.se/5569512451/bokslut"
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      "publisher": "DB24",
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      "date": "2026-10",
      "url": "https://db24.ai"
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      "publisher": "Mindpark",
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        "en": "A new workspace in Gothenburg"
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      "kind": "press",
      "publisher": "ArcticStartup",
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      "publisher": "Spintop Ventures",
      "title": {
        "sv": "Team Spintop — investeringar och exits",
        "en": "Team Spintop — investments and exits"
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      "url": "https://spintopventures.com/team-spintop/"
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        "sv": "Ampli Ventures",
        "en": "Ampli Ventures"
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      "url": "https://www.ampli.vc/"
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      "kind": "release",
      "publisher": "Alfvén & Didrikson",
      "title": {
        "sv": "A&D och Ampli Ventures",
        "en": "A&D and Ampli Ventures"
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      "date": "2022-09-15",
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    {
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      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket)",
      "title": {
        "sv": "innovx Management AB — befattningar",
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      "url": "https://www.allabolag.se/5591955553/befattningar"
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      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket)",
      "title": {
        "sv": "Innovx Financial Services AB — befattningar",
        "en": "Innovx Financial Services AB — officers"
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      "url": "https://www.allabolag.se/5595461152/befattningar"
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    {
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      "kind": "press",
      "publisher": "Business Region Göteborg",
      "title": {
        "sv": "Bolagen strömmar in i AI Gothenburg",
        "en": "Companies flock to AI Gothenburg"
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      "date": "2026-06-22",
      "url": "https://www.businessregiongoteborg.se/nyheter/bolagen-strommar-i-ai-gothenburg"
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      "id": "genesis-2024",
      "kind": "video",
      "publisher": "Adway (YouTube)",
      "title": {
        "sv": "The Genesis of Adway!",
        "en": "The Genesis of Adway!"
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      "date": "2024-09-12",
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      "kind": "company",
      "publisher": "Adway",
      "title": {
        "sv": "TA Tech Unboxed: Attract the Best Talent Faster than the Competition",
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      "url": "https://adway.ai/insights/ta-tech-unboxed-attract-the-best-talent-faster-than-the-competition"
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      "kind": "video",
      "publisher": "Adway (YouTube)",
      "title": {
        "sv": "Rethinking Recruitment: Industry Experts on Indeed's Big Shift",
        "en": "Rethinking Recruitment: Industry Experts on Indeed's Big Shift"
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      "date": "2024-06-19",
      "url": "https://www.youtube.com/watch?v=g7x1PGNp-OQ"
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    {
      "number": 100,
      "id": "taexcellence-2023",
      "kind": "video",
      "publisher": "TA Excellence",
      "title": {
        "sv": "Viktor Nord, HR Tech Entrepreneur, Head of Growth, Adway",
        "en": "Viktor Nord, HR Tech Entrepreneur, Head of Growth, Adway"
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      "date": "2023-09-15",
      "url": "https://www.youtube.com/watch?v=pp2T-LKunT0"
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    {
      "number": 101,
      "id": "stena-adway-2023",
      "kind": "release",
      "publisher": "Stena Fastigheter",
      "title": {
        "sv": "Adway expanderar och flyttar till Stuveriet på Masthuggskajen",
        "en": "Adway expands and moves to Stuveriet at Masthuggskajen"
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      "date": "2023-01-05",
      "url": "https://www.mynewsdesk.com/se/stena_fastigheter/pressreleases/adway-expanderar-och-flyttar-till-stuveriet-paa-masthuggskajen-3225948"
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      "number": 102,
      "id": "breakit-adway-2022",
      "kind": "press",
      "publisher": "Breakit",
      "title": {
        "sv": "Adway plockar in 100 miljoner – nu ökar de takten ännu mer",
        "en": "Adway brings in SEK 100 million – and speeds up further"
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      "date": "2022-11-16",
      "url": "https://www.breakit.se/artikel/35059/adway-plockar-in-100-miljoner-nu-okar-de-takten-annu-mer"
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    {
      "number": 103,
      "id": "brg-2022",
      "kind": "press",
      "publisher": "Business Region Göteborg via web.archive.org",
      "title": {
        "sv": "Möt Göteborgs techscen: 5 frågor till Viktor Nord på Adway",
        "en": "Meet Gothenburg's tech scene: 5 questions for Viktor Nord of Adway"
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      "date": "2022-09-13",
      "url": "https://web.archive.org/web/20241211084053/https://www.businessregiongoteborg.se/nyheter/mot-goteborgs-techscen-5-fragor-till-viktor-nord-pa-adway"
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      "number": 104,
      "id": "brainfood-2022",
      "kind": "video",
      "publisher": "Recruiting Brainfood",
      "title": {
        "sv": "Founders Focus Ep29: Up close and personal with Viktor Nord and Adrian McDonald, Founder and CEO",
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      "url": "https://www.youtube.com/watch?v=XFyNWwEk4gs"
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    {
      "number": 105,
      "id": "reset-2021",
      "kind": "video",
      "publisher": "Adway (YouTube)",
      "title": {
        "sv": "Adway at The Great Recruitment Reset - With Cornerstone, Broadbean + Enboarder",
        "en": "Adway at The Great Recruitment Reset - With Cornerstone, Broadbean + Enboarder"
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      "date": "2021-09-17",
      "url": "https://www.youtube.com/watch?v=lH_EfLbmPBg"
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      "number": 106,
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      "kind": "podcast",
      "publisher": "Business Region Göteborg",
      "title": {
        "sv": "#12. Göteborgs dolda techscen - Är regionens scaleups här för att stanna?",
        "en": "#12. Gothenburg's hidden tech scene: are the region's scale-ups here to stay?"
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      "date": "2021-02-02",
      "url": "https://www.businessregiongoteborg.se/podcasts/12-goteborgs-dolda-techscen-ar-regionens-scaleups-har-att-stanna"
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    {
      "number": 107,
      "id": "hegnar-2009",
      "kind": "press",
      "publisher": "HegnarOnline via web.archive.org",
      "title": {
        "sv": "Svenske-\"invasjon\" i Norge",
        "en": "Swedish \"invasion\" in Norway"
      },
      "date": "2009-09-04",
      "url": "https://web.archive.org/web/20101203161222/http://www.hegnar.no/personlig_okonomi/article391433.ece"
    },
    {
      "number": 108,
      "id": "ab-renable-marketing",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket)",
      "title": {
        "sv": "Renable Marketing AB — befattningar",
        "en": "Renable Marketing AB — officers"
      },
      "url": "https://www.allabolag.se/5566604970/befattningar"
    },
    {
      "number": 109,
      "id": "ab-person-richard",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket)",
      "title": {
        "sv": "Lars Richard Sörensson — alla befattningar",
        "en": "Lars Richard Sörensson — all registered roles"
      },
      "url": "https://www.allabolag.se/befattningshavare/lars-richard-s%C3%B6rensson/-/10764362"
    },
    {
      "number": 110,
      "id": "ab-person-viktor",
      "kind": "registry",
      "publisher": "Allabolag (Bolagsverket)",
      "title": {
        "sv": "Viktor Alexander Nord — alla befattningar",
        "en": "Viktor Alexander Nord — all registered roles"
      },
      "url": "https://www.allabolag.se/befattningshavare/viktor-alexander-nord/-/10756442"
    }
  ]
}