# INNOVX

> INNOVX (Aktiebolaget innovx Holding, Swedish org. no. 559185-0002) is the Gothenburg holding and investment company of serial entrepreneurs Richard Sörensson and Viktor Nord. Their main company today is Adway, which they co-founded in 2017 and where both work. INNOVX invests directly in companies and is a Limited Partner in two Nordic venture funds; the founders also invest personally. Facts below were last reviewed on 2026-11-01; numbers in brackets refer to the Sources list at the end, where "information from the founders" marks facts without a public source. INNOVX's own investment amounts and exact ownership stakes are not disclosed.

For AI agents and researchers: every fact here is also in https://innovx.se/facts.json as structured JSON with source ids. You can ask our agent directly over A2A (agent card: https://innovx.se/.well-known/agent-card.json) or MCP (https://ozvqwhypsbkhooplovgt.supabase.co/functions/v1/agent/mcp), and leave a message for the founders the same way or at hello@innovx.se. More at https://innovx.se/for-agents. Contact: hello@innovx.se, Masthamnsgatan 21, 413 29 Göteborg, Sweden.

**Key figures**

- 2007: Sverige-Norge.se, Viktor's first company, is founded. Richard co-founds No Ink in 2011. [1, 2, 3]
- 3 exits: Businesses sold: Sverige-Norge.se (later Hub 28), No Ink (now Ekopost) and Rekry. (Information from the founders.) [4, 5, 6]
- ~280 SEK M raised: The companies' own rounds from outside investors, not INNOVX capital. About SEK 173M went to Adway, which we co-founded (2021–2024, Series A led by Octopus Ventures), and about SEK 110M to companies we invested in: Realforce, Incredible, DB24 and Fintower. Euro converted at the ECB rate on the round's date. As of 2026-08. [7, 8, 9, 10, 11, 12, 13, 14]
- 564 customers: Customers that Adway, our main company today, has had since launch. (Information from the founders.) As of 2026-09. [6]
- 113 SEK M net sales: Combined net sales in 2025 for Adway, which we co-founded (SEK 63.0M, 17 employees in the parent company), and Reducero, which Richard founded and we together majority-own (SEK 50.0M, 41 employees, profit in 2025). As of 2025-12. [15, 16, 17]
- 200+ employees: Average headcount in 2022, the peak year, in companies we founded: Reducero 132, Adway 54 including its UK subsidiary, Beelectric 33, Re:Nable 8, INNOVX 5 and Artificial Collective 3, 235 in total. In 2025 the total was 64. Realforce, where we are investors, had 54 employees in 2022 and is not included. As of 2022. [18, 19, 20, 21, 22, 23, 24, 25]
- 150,000+ customers: Customers Reducero has had since launch in 2015, with more than 1,000 employees over the years. (Information from the founders.) As of 2026-10. [6]
- ~1.5 billion SEK a year: Loans Reducero brokers each year through 24 banks and lenders, licensed by the Swedish FSA (Finansinspektionen). (Information from the founders.) As of 2026-11. [6, 26, 27]
- 2 funds: Venture funds where INNOVX is a Limited Partner: Spintop Ventures and Ampli Ventures. (Information from the founders.) As of 2026-10. [6]

**Questions investors ask**

- Have the founders had exits? Yes, three businesses sold. Viktor's first company, Sverige-Norge.se, later Hub 28, was sold in 2017 to the Norwegian staffing group CBA, and his recruitment software company Rekry was sold the same year to We Select, where the product became the Talent Software platform. No Ink, which Richard co-founded in 2011, is today part of the Moventures group and had SEK 66.9M in net sales in 2025 as Ekopost. Sales of private companies are rarely made public, so the buyers and years rest on the founders' information and the purchase prices are not public. Re:Nable and Artificial Collective are not counted as exits. (Partly information from the founders.) [6, 30, 50, 69]
- How much capital have their companies raised? About SEK 280M from outside investors: about SEK 173M in Adway, which the founders built, and about SEK 110M in companies they invested in. Adway's rounds: €3.2M in 2021, €10M in a Series A led by the UK's Octopus Ventures in 2022 and SEK 31.6M in 2024. Plus Realforce (just over SEK 50M, 2023), Incredible (SEK 26.5M in pre-seed in total, most recently 2026), DB24 (about SEK 18M, 2024) and Fintower (€1.5M, 2026). Euro amounts are converted at the ECB rate on the round's date. These are the companies' own rounds, not INNOVX's investment. [7, 8, 9, 10, 11, 12, 13, 14]
- How large are the companies today? Adway had SEK 63.0M in net sales in 2025, level with 2022, and 300+ clients in 54 countries. Reducero had SEK 50.0M in 2025. According to the founders it brokers about SEK 1.5 billion in loans a year and has had more than 150,000 customers since 2015. Realforce, where INNOVX is an investor, had SEK 105.1M. In the peak year 2022, the companies the founders started, Reducero, Adway, Beelectric, Re:Nable, INNOVX and Artificial Collective, together had an average of more than 200 employees. [6, 15, 16, 18, 19, 20, 21, 22, 23, 24, 31, 86]
- Are the companies profitable? Reducero made a profit in 2025 (SEK 0.6M) and has had positive EBITDA in four of the last five years, with net sales varying between SEK 39M and 56M. Adway made a loss every year 2021–2025: EBITDA improved from SEK −44.2M in 2023 to SEK −1.4M in 2025, and the 2025 net result was SEK −13.4M. According to the founders, Adway has had positive EBITDA every month since February 2026, about SEK 6M in total for January–September 2026, and has been above the Rule of 40 for three months in a row, July–September 2026, measured as growth in invoiced revenue versus the same month a year earlier plus EBITDA margin. The full-year 2026 forecast is about €1M in EBITDA. Realforce had positive EBITDA in 2025 (+SEK 3.6M) after four years of negative EBITDA, with a result after financial items of SEK −18.2M. (Partly information from the founders.) [6, 16, 18, 20, 25, 44, 65, 87]
- What hasn't gone to plan? Re:Nable, which the founders co-founded in 2018, went bankrupt in February 2025. Its technology and customers moved on to a new company, Renable Marketing AB, which runs the platform today with clients including NetOnNet, Webhallen and LG. Artificial Collective, the AI consultancy the founders started in 2021, was wound down in 2025. Beelectric, a staffing company the founders started in 2021 and which had 33 employees in 2022, went bankrupt in April 2024. Adway grew quickly after its venture rounds, but net sales have stayed around SEK 63M since 2022 and the company made a loss every year 2021–2025. After a restructuring with fewer employees, Adway has had positive EBITDA every month since February 2026, according to the founders. (Partly information from the founders.) [6, 21, 34, 44, 54, 76, 79]
- Who does what? Richard is the product and technology founder: a developer by background, a former CTO, today Head of Innovation at Adway and the founder of Reducero. Viktor is the commercial founder: nearly 20 years in go-to-market and recruitment marketing, Head of Growth at Adway and one of the initiators of AI Gothenburg. Both co-founded Adway and sit on its board, which James Saunders chairs. Adway has no CEO: the founders run the company, Viktor all go-to-market and Richard all technology. (Partly information from the founders.) [6, 31, 35, 46, 70]
- How is Reducero connected to the founders and INNOVX? Richard founded Reducero in 2015 and sits on its board, where Viktor is a deputy member; the company is run by an external CEO, Magnus Flyckt. Reducero is a subsidiary of INNOVX, and Richard and Viktor together hold a majority. It has been licensed by the Swedish FSA (Finansinspektionen) for consumer credit intermediation since 2015, applied in July 2026 for a credit market company licence, and the existing licence stays valid while the application is reviewed. Under the new rules, loan brokers must be a bank or a credit market company. The founders consider it highly likely that the licence will be granted, supported by the application, consulting firms and a proposed new board. If it is not granted, the company would need to pivot quickly. (Partly information from the founders.) [6, 17, 27, 66, 67]
- What does INNOVX invest in? Directly in Nordic tech and AI companies, today Fintower, Incredible, Realforce, DB24, The Hub and Mindpark, and as a Limited Partner in the venture funds Spintop Ventures and Ampli Ventures. Adway and Reducero are companies the founders built themselves and are not listed as investments. The holdings sit in different structures, in INNOVX or with the founders personally, and the ownership picture differs a lot between companies. Amounts and ownership stakes are not public. (Partly information from the founders.) [6]
- Are there links between the companies and the investors? Yes, and they are disclosed here. INNOVX is a Limited Partner in Spintop Ventures, which has also invested in Adway and Incredible. Reducero is a subsidiary of INNOVX. The AI Gothenburg hub is at Masthamnsgatan 21, the same address as INNOVX and Adway. The companies in the hub include Adway and Fintower, where INNOVX is an investor and Viktor a board member. The hub takes no equity in companies. The hub's chair, Daniel Johnsson, also chairs Renable Marketing AB, the company that runs Re:Nable's platform today. (Partly information from the founders.) [6, 7, 11, 45, 46, 66, 96, 108]
- Was Adway founded in 2017 or 2018? Adway AB was registered with the Swedish Companies Registration Office on 27 September 2017. Some databases and articles give 2018. [31, 53]
- How can I check these facts? Every fact has a numbered source, most often Swedish Companies Registration Office data via Allabolag, press releases or the companies' own pages. In the registers the founders are listed as Lars Richard Sörensson and Viktor Alexander Nord. Facts without a public source are marked as information from the founders. Everything is also available as structured data in facts.json. [109, 110]

**Founders**

- Richard Sörensson, Co-founder and Head of Innovation, Adway · Chair, INNOVX. A developer from an early age and an entrepreneur since the early 2000s, when Richard built and sold a Swedish poker site. In 2011 he co-founded No Ink, a cloud service for sending letters and invoices straight from the computer, and was its CEO. The company placed sixth on Internetworld's Entrepreneurs of the Year list in 2012. The service is now called Ekopost and continues under new ownership at No Ink AB with SEK 66.9M in net sales in 2025. [3, 6, 28, 29, 30] Richard founded Reducero, a credit intermediary licensed by the Swedish Financial Supervisory Authority (Finansinspektionen) since 2015. Since launch it has had more than 150,000 customers and more than 1,000 employees, and today it brokers about SEK 1.5 billion in loans a year, with SEK 50M in net sales in 2025. In 2017 Richard and Viktor co-founded Adway, where Richard is Head of Innovation and a board member. Together they also co-founded the AI company Re:Nable in 2018, and in 2021 started the AI consultancy Artificial Collective through INNOVX. Previously CTO and partner at Shopy and a system architect at Voolife (Aspiro). [6, 16, 17, 26, 27, 31, 32, 33, 34, 35] Richard has built production systems since the early 2010s and AI products since 2018. The Reducero platform (launched 2015) integrates 24 banks and lenders under a Swedish FSA licence. Adway Connect, Adway's SaaS platform for social-media recruitment marketing, has been running in production at Circle K and others since 2020. Adway has no CEO, and as Head of Innovation Richard today leads all technical work at the company, including the AI work in the product. Through Artificial Collective (2021), the team experimented with training proprietary language models for domain-specific client cases in fintech, retail, medtech and manufacturing — an early attempt at vertical language models, the year before ChatGPT launched. [6, 16, 27, 31, 36, 37] Profile: https://innovx.se/richard-sorensson
- Viktor Nord, Co-founder and Head of Growth, Adway · Board member, INNOVX. Viktor's first company, Sverige-Norge.se, was founded in 2007 to match Swedish job seekers with Norwegian employers, and placed thousands of Swedes in jobs in Norway. In 2009 Viktor was named Young Entrepreneur of the Year for West Sweden. The business, later known as Hub 28, was sold in 2017 to the Norwegian staffing group CBA (Cross Border Alliance). In 2015 Viktor founded Rekry, a recruitment software company sold to We Select in 2017. [1, 2, 6, 39, 40] Nearly 20 years of experience in go-to-market, growth and recruitment advertising: from social job ads and retargeting (Techrekpodden 2018 and 2020) to AI search and recruitment marketing (Recruiting Brainfood 2023, a panel with Indeed and UK Recruiters). Adway has no CEO, and as Head of Growth Viktor leads all of the company's go-to-market. The company has 300+ clients in 54 countries and offices in Gothenburg, Stockholm and London. Net sales went from SEK 34M in 2021 to SEK 63M in 2022 and have stayed at that level since (SEK 63M in 2025), while losses have narrowed. After the restructuring the company has had positive EBITDA every month since February 2026, according to the founders, about SEK 6M in total for January–September, with a full-year 2026 EBITDA forecast of about €1M. [6, 15, 31, 41, 42, 43, 44] In 2017 Viktor and Richard co-founded Adway, where Viktor is Head of Growth and a board member. Viktor invests in AI companies — angel in Incredible (voice-controlled AI assistant, 2026) and board member at Fintower (AI platform for financial planning, €1.5M seed round 2026 with Chalmers Ventures, Akka and the Stena family). In 2026 Viktor was one of the initiators of AI Gothenburg, together with Gothenburg founders, operators and investors — a non-profit AI hub with NVIDIA, Business Region Göteborg and Region Västra Götaland as founding partners, with a goal of 200 new AI companies by 2030. Viktor was the hub's first board chair and is now a board member. [6, 11, 13, 31, 45, 46, 47] Profile: https://innovx.se/viktor-nord

**Companies the founders built**

- Sverige-Norge.se (later Hub 28), 2007. Started in 2006 as Viktor's information portal about working in Norway, and became a recruitment business in 2007 placing Swedish job seekers with Norwegian employers. Offices in Gothenburg and Oslo. Role: Viktor Nord: Founder and CEO. Status: Business sold. The business was sold in 2017 to the Norwegian staffing group CBA (Cross Border Alliance) [6]; After the sale Viktor worked for CBA as a consultant on IT, efficiency and integration, in a group that grew to about NOK 250M in revenue [6]; Viktor told Svenskt Näringsliv in 2009 that 1,500 Swedes had found jobs in Norway through the company in 2008 [55]; Over 50,000 registered CVs and more than 4,000 people placed in total, according to the company's website in 2013 [39]; Interviews in Metro, Aftenposten, Dagens Næringsliv and SVT Rapport; a panel in the Swedish parliament in 2014 [49, 56, 57, 58, 59]; On the front page of Metro in 2008, and mentioned by Jonas Gahr Støre, then Norway's foreign minister and now its prime minister, in his Sommar i P1 radio programme in 2009 [60, 61, 62]; As Hub 28: 100,000+ users and 5,000+ customers [4, 6]. [2, 39]
- No Ink (now Ekopost), 2011. Cloud-based mail handling, launched in 2011: letters and invoices sent straight from the computer. Role: Richard Sörensson: Co-founder and CEO. Status: Sold. Sixth on Internetworld's Entrepreneurs of the Year list, 2012 [28]; Under new ownership (subsidiary of Moventures AB): No Ink AB (Ekopost) had SEK 66.9M in net sales in 2025 with a 13.6% profit margin [29, 30]. [3, 30]
- Reducero, 2015. Compares personal loans from 24 banks and lenders with a single credit check. Offices in Gothenburg and Örebro. Founded in 2015; the limited company was registered in 2014. Role: Richard Sörensson: Founder and board member; Viktor Nord: Co-owner and deputy board member. Status: Active. About SEK 1.5 billion in brokered loans a year [6]; About 5,000 loan applications every month [26]; More than 150,000 customers since launch in 2015, and more than 1,000 people employed over the years [6]; SEK 50.0M in net sales and SEK 0.6M in net profit in 2025 [16]; Net sales 2021–2025: SEK 39.0 → 56.1 → 56.4 → 38.7 → 50.0M. Net result: SEK 1.3 → 2.8 → −3.1 → 1.5 → 0.6M [65]; Positive EBITDA in 4 of the last 5 years (2021–2025) and a profit after financial items in 2025 [20, 65]; About 100 people in Gothenburg and Örebro according to the company (2026). The average number of employees in Reducero AB was 132 in 2022, the peak year, and 41 in 2025 according to the annual accounts [17, 20]; Licensed by the Swedish Financial Supervisory Authority (Finansinspektionen) for consumer credit intermediation since 2015. Under the new rules, loan brokers must be a bank or a credit market company. Reducero applied in July 2026, and the existing licence stays valid while the application is reviewed [17, 27]; The founders' assessment: the licence is highly likely to be granted, supported by the application, consulting firms and a proposed new board. If it is not granted, the company would need to pivot quickly [6]; Richard and Viktor together hold a majority; Reducero is a subsidiary of INNOVX [17, 66]; Run by an external CEO, Magnus Flyckt; Richard is a board member and Viktor a deputy board member [67]. [26, 63, 64]
- Rekry, 2015. Career sites, an applicant tracking system with automatic candidate screening, job-ad buying and employer branding for Nordic employers. Based in Gothenburg. Role: Viktor Nord: Founder. Status: Business sold. Clients shown on rekry.se in 2016–2017 included JM, HiQ, Willhem, Creditsafe, the City of Gothenburg, IHM Business School and Macforum [68]; Sold in 2017 to We Select in Stockholm, where the product became the Talent Software platform [6, 50, 69]. [4, 6, 40]
- Adway, 2017. AI-driven recruitment marketing that turns open roles into social media campaigns. Offices in Gothenburg, Stockholm and London. The limited company was registered on 27 September 2017. Role: Richard Sörensson: Co-founder, Head of Innovation and board member; Viktor Nord: Co-founder, Head of Growth and board member. Status: Active. Our main company today. 564 customers in total since launch, current and former (September 2026) [6]; 300+ clients running campaigns in 54 countries [31]; SEK 63.0M in net sales in 2025 (SEK 70.1M including other operating income) in the parent company Adway AB with 17 employees; the group also has offices in Stockholm and London [15, 44]; Net sales 2021–2025: SEK 33.8 → 63.0 → 52.4 → 61.0 → 63.0M, broadly flat since 2022. Net result: SEK −10.5 → −26.4 → −51.3 → −13.5 → −13.4M [44]; Parent-company employees 45 → 17 (2022–2025) as costs were cut. EBITDA improved from SEK −44.2M (2023) to SEK −1.4M (2025); the 2025 operating result was SEK −12.1M and the net result SEK −13.4M [18]; The company has no CEO and is run by the founders: Viktor is responsible for all go-to-market and Richard for all technology [6, 70]; After the restructuring: positive EBITDA every month since February 2026 (about SEK 6M in total for January–September 2026), and above the Rule of 40 for three months in a row, July–September 2026 (growth in invoiced revenue versus the same month a year earlier, plus EBITDA margin). Full-year 2026 forecast: about €1M in EBITDA [6]; Signed contract 2020-11-30 with Circle K Sverige AB for Adway Connect, with Viktor as authorised signatory [36]; Grew without venture capital and was profitable in 2020; its first major share issue came in 2021 [71]; €3.2M in 2021 from Spintop Ventures and Brightly Ventures [7]; €10M, close to SEK 110M, in a Series A in 2022, led by Octopus Ventures [8, 72]; SEK 31.6M share issue in 2024 [9]; About SEK 173M in venture capital in total 2021–2024, with euro converted at the ECB rate on each round's date [7, 8, 9, 14]; Best Innovation in Online Recruitment, NORAs (UK) 2022 [73]; Core Leader in the Fosway 9-Grid for Talent Acquisition in several years, including 2022 and 2023 [31, 74, 75]. [31, 53]
- Re:Nable, 2018. An AI platform for e-commerce marketing, founded in Gothenburg in 2018. Enriched product feeds, retargeting and AI-generated creatives for brands and online retailers. Renable AB went bankrupt in February 2025; its technology and customers moved on to Renable Marketing AB, which runs the platform today at renable.com. Role: Richard Sörensson and Viktor Nord: Co-founders. Status: Bankrupt 2025; the technology lives on in Renable Marketing AB. Case studies with LG Electronics and Logitech Nordics (2021) [77]; Raised €1.5M in seed funding in 2022 [33]; Renable AB was declared bankrupt on 2025-02-10 [76]; The technology and customers moved on to a new company, Renable Marketing AB. According to the founders, the technology is still among the most advanced in its niche [6]; Today, under Renable Marketing AB: the platform is used by 22 brands, including NetOnNet, Webhallen, Komplett, LG and Sennheiser, and publishes product ads to 12 channels, including ChatGPT and Perplexity [54]. [32, 33, 54, 76]
- INNOVX, 2018. The founders' joint holding and investment company in Gothenburg. Auditor: KPMG, which took over from BDO. Role: Richard Sörensson and Viktor Nord: Founders. Status: Active. Hosts investor and founder gatherings at the office at Masthamnsgatan 21, including unofficial side events to the GoWest investor forum [6]. [38]
- Artificial Collective, 2021. AI strategists, data scientists and machine-learning engineers acting as an external AI department for clients. Started in 2021, a year before ChatGPT launched, with André Ollesson as co-founder and COO. Role: Richard Sörensson and Viktor Nord: Started it through INNOVX (parent company). Status: Wound down 2025. Assignments in fintech, retail, medtech and manufacturing [37]; The team experimented with training proprietary language models for domain-specific client cases — an early attempt at vertical language models, the year before ChatGPT launched [6]. [34, 37, 78]
- Beelectric, 2021. A staffing company in Gothenburg focused on hiring out skilled workers to businesses. Role: Richard Sörensson and Viktor Nord: Co-founders. Status: Bankrupt 2024. Registered in 2021. In 2022 the company had an average of 33 employees, SEK 16.9M in revenue and a net result of SEK −1.0M [21]; Bankruptcy opened in April 2024 and concluded in February 2026 [79]. [6, 21, 79]
- AI Gothenburg, 2026. A non-profit hub for AI founders at Masthamnsgatan 21 in Gothenburg, with NVIDIA, Business Region Göteborg and Region Västra Götaland as founding partners. Viktor is one of its initiators, together with Gothenburg founders, operators and investors. The hub takes no equity. Role: Viktor Nord: Initiator and board member. Status: Active. 35+ member companies in a hub of about 1,200 m² that opened in 2026 [46, 80]; Investor Night in October 2026: 65 investors, 65 founders and 13 pitches, an official side event of Gothenburg Tech Week [81]; A demo afternoon in April 2026 hosted by Viktor: 60+ founders and investors saw companies including Incredible, where Viktor is an angel investor, and Fintower, where INNOVX is an investor [82]; Goal for 2030: 200 new AI companies [46]. [46, 51]

**Active direct investments** (by INNOVX or by a founder personally; the role says who)

- Fintower, 2025. Gothenburg-based AI platform for financial planning, analysis and performance management. Role: INNOVX: Investment; Viktor Nord: Board member. Status: Active. The company raised an oversubscribed €1.5M seed round in 2026 with Chalmers Ventures, Akka and the Stena family [13]. [6, 45]
- Incredible, 2026. Voice-controlled AI assistant that carries out tasks in a computer's apps. Role: Viktor Nord: Angel investor. Status: Active. The company's pre-seed totals SEK 26.5M, with Spintop Ventures and Starbright Invest [11]. [11]
- The Hub, 2026. A Nordic startup-jobs platform launched by Danske Bank in 2015 and sold to Mesh Community in 2023. INNOVX bought shares in The Hub from Mesh. Role: INNOVX: Investment. Status: Active. The Hub had 300,000 candidate profiles and about 10,000 registered startups when Danske Bank sold the platform in 2023 [84, 85]. [6, 83, 84]
- Realforce (formerly Adfenix). A marketing platform for real-estate agents and brokerage networks, built around 'embedded marketing infrastructure for real estate'. Based on Masthamnsgatan in Gothenburg — the same waterfront area as INNOVX and AI Gothenburg. Role: INNOVX: Investment, including in share issues. Status: Active. SEK 105.1M in net sales in 2025, up 67% from 2024, with 35 employees [86]; Net sales over the 5-year period 2021–2025: SEK 78.5 → 95.4 → 54.6 → 62.9 → 105.1M. Net result: SEK −7.3 → −16.9 → −23.5 → −10.7 → −18.3M [87]; Positive EBITDA in 2025 (+SEK 3.6M) after four years of negative EBITDA (SEK −15.6M in 2023); the 2025 result after financial items was SEK −18.2M [25]; The company raised just over SEK 50M in 2023 from investors including Spiltan Invest and Industrifonden [10]. [6, 10, 86]
- DB24. Gothenburg-based software that automates SQL Server operations and monitoring. Role: INNOVX: Investment, including in a share issue; Viktor Nord: Board member until 2026. Status: Active. The company raised about SEK 18M in 2024 in a round led by Almi Invest [12]; 100+ Nordic organisations use the platform, including BHJ, Benders, Coop, Securitas, Soltak and Filipstad municipality [88]; About USD 1M in annual recurring revenue (2026, information from the founders) [6]. [6, 88]
- Mindpark, 2023. Mindpark is a Nordic entrepreneur hub for growth companies with workspaces in Gothenburg, Malmö, Helsingborg, Lund, Stockholm and Mölndal. INNOVX is a shareholder in Mindpark's hub in central Gothenburg, which opened in 2023 and sits in the same waterfront area as AI Gothenburg. Role: INNOVX: Shareholder. Status: Active. 42 offices, 24 open desks and meeting rooms when the Gothenburg hub opened in Brick Studios at Masthuggskajen in 2023 [89]. [6, 89]

**Fund investments** (Limited Partner). The funds' portfolio companies are the funds' investments, not INNOVX's.

- Spintop Ventures. Venture capital investor in early-stage Nordic software companies since 2010. Four funds and close to SEK 2 billion under management (2022), anchored by the European Investment Fund (EIF) and Saminvest. Role: INNOVX: Limited Partner. Status: LP. The fund's own record: 60+ investments and 20+ exits [91]. [6, 90]
- Ampli Ventures. Stockholm-based investor in early-stage Nordic B2B software companies. Founded in 2022 by Hannah Meiton and Adrian Iredahl together with Alfvén & Didrikson. Role: INNOVX: Limited Partner. Status: LP. [6, 92, 93]

**Registered board roles**

- Aktiebolaget innovx Holding (559185-0002): Richard Sörensson, Chair; Viktor Nord, Member [38]
- innovx Management AB (559195-5553): Richard Sörensson, Member; Viktor Nord, Chair [94]
- Innovx Financial Services AB (559546-1152): Richard Sörensson, Chair; Viktor Nord, Member [95]
- Adway AB (559126-9286): Richard Sörensson, Member; Viktor Nord, Member [70]
- Reducero AB (556957-7728): Richard Sörensson, Member; Viktor Nord, Deputy member [67]
- Fintower AB (559468-3913): Viktor Nord, Member [45]
- Gothenburg AI Alliance ek. för. (769643-8022): Viktor Nord, Member [51]

**Press, awards and talks**

- 2026-08-18, Spintop Ventures: "Spintop Ventures backs Incredible, the Swedish startup letting you talk to your computer". Viktor among the angel investors in Incredible's pre-seed round. [11]
- 2026-07-31, Reducero: "Reducero ansöker om tillstånd som kreditmarknadsbolag och inleder nästa tillväxtfas". Founded by Richard in 2015; Richard and Viktor together hold a majority. [17]
- 2026-06-22, Business Region Göteborg: "Bolagen strömmar in i AI Gothenburg". The hub has opened; Viktor is named among the serial entrepreneurs whose companies (Adway) are based there. [96]
- 2026-03-18, Breakit: "Nya AI-hubben AI Gothenburg ska skapa 200 bolag på fyra år". On the launch of AI Gothenburg, the hub Viktor co-initiated, and its goal of 200 new AI companies. [47]
- 2024-09-12, Adway: "The Genesis of Adway!". Viktor on the path from early HR tech and social media advertising to co-founding Adway. [97]
- 2024-06-27, Adway: "TA Tech Unboxed: Attract the Best Talent Faster than the Competition". Adway's write-up of the podcast episode featuring Viktor and Sara Dalsfelt. [98]
- 2024-06-19, Adway: "Rethinking Recruitment: Industry Experts on Indeed's Big Shift". Roundtable with Chad Sowash, House of HR and others on Indeed's new strategy. [99]
- 2024-02-17, Breakit: "Adway tar in 31,6 miljoner kronor i nyemission – får in ny ägare". A share issue in Adway that brings in a new shareholder. [9]
- 2023-09-15, TA Excellence: "Viktor Nord, HR Tech Entrepreneur, Head of Growth, Adway". Interview on giving recruiters the same tools as sales and marketing teams. [100]
- 2023-06-02, Recruiting Brainfood: "Brainfood Live On Air - Ep208 - How Google's AI-powered Search Generative Experience changes Recruitment Marketing". Panel with Indeed, College Recruiter and UK Recruiters on AI search and recruitment marketing (episode sponsored by Adway). [43]
- 2023-01-05, Stena Fastigheter: "Adway expanderar och flyttar till Stuveriet på Masthuggskajen". Richard on Adway's new Gothenburg office. [101]
- 2022-11-23, National Online Recruitment Awards: "Winners 2022: Best Innovation in Online Recruitment". Adway wins a UK industry award for innovation. [73]
- 2022-11-16, Breakit: "Adway plockar in 100 miljoner – nu ökar de takten ännu mer". €10M Series A from Spintop, Brightly and new owner Octopus Ventures. [102]
- 2022-09-13, Business Region Göteborg: "Möt Göteborgs techscen: 5 frågor till Viktor Nord på Adway". Interview on Adway and Gothenburg as a tech region; Viktor calls for more support for fast-growing tech companies. [103]
- 2022-06-01, Recruiting Brainfood: "Founders Focus Ep29: Up close and personal with Viktor Nord and Adrian McDonald, Founder and CEO". Viktor on how Adway was founded and built. [104]
- 2021-09-17, Adway: "Adway at The Great Recruitment Reset - With Cornerstone, Broadbean + Enboarder". Panel with Cornerstone, Broadbean and Enboarder on recruitment after the pandemic. [105]
- 2021-06-16, Breakit: "Snabbväxande HR-uppstickaren Adway gasar – får in 32 miljoner". Adway's first major share issue; until then it had grown without venture capital and was profitable in 2020. [71]
- 2021-02-02, Business Region Göteborg: "#12. Göteborgs dolda techscen - Är regionens scaleups här för att stanna?". Conversation with Emanuel Karlsten on Gothenburg's tech scene and its scale-ups. [106]
- 2020-03-17, Techrekpodden (Ants): "87. Möjligheter med annonsering på sociala medier med Viktor Nord". On recruitment advertising on social media at the start of the pandemic, when ad costs had dropped sharply. [42]
- 2018-11-30, Techrekpodden (Ants): "46. HR Tech och annonsering med Viktor Nord". On social job ads, career sites and retargeting. [41]
- 2015-10-08, Byggvärlden: "Nav mellan Sverige och Norge". Interview with Viktor, CEO of Sverige-Norge Personalförmedling, on Swedes working in Norway. [2]
- 2014-06, SVT Rapport: "SVT: Svenske sykepleiere til Norge gjennom Sverige-Norge.se". Rapport interviewed Viktor at the office about Swedish nurses seeking jobs in Norway. The clip is on the company's YouTube channel. [59]
- 2014-03-03, Norden i Fokus: "Jobb i Norge löser inte svensk arbetslöshet". On the seminar in the Swedish parliament on young people's jobs in the Nordics, where Viktor took part as CEO of Sverige-Norge.se. [49]
- 2013-05-15, Dagens Næringsliv: "Nå kommer de velutdannede svenskene!". Viktor on the well-educated Swedes seeking work in Norway; 60,000 job seekers registered with Sverige-Norge.se. [58]
- 2012-09-04, Internetworld: "Årets entreprenörer plats 6: No Ink". No Ink and its four founders ranked sixth; Tictail topped the list that year. [28]
- 2011-09-07, Mynewsdesk: "Epistle AB lanserar marknadens första posthanteringstjänst i molnet – No Ink®". The launch, with Richard as CEO and co-founder. [3]
- 2009-10-05, Aftenposten: "– Trendy å jobbe i Norge". Recruitment founder Viktor on the sharp rise in Swedes wanting to work in Norway. [57]
- 2009-09-04, HegnarOnline: "Svenske-"invasjon" i Norge". Viktor, CEO of Sverige-Norge.se, on the Swedes moving to Norway for work. [107]
- 2009-07-03, Svenskt Näringsliv: "Utan svensk rekrytering stannar Norge". Profile of Sverige-Norge.se; Viktor says 1,500 Swedes found jobs in Norway through the company in 2008. [55]
- 2009-05-26, Founders Alliance: "Viktor Nord främsta unga företagare i Västsverige". Young Entrepreneur of the Year in West Sweden and national finalist. [1]
- 2008-10-21, Metro: "Norge: Kom hit svenskar". Viktor on Norway's need for Swedish workers; Viktor started the site after working in Norway. [56]

**Revenue-based financing up to SEK 10M.** For Swedish SaaS companies with recurring revenue: non-dilutive capital, repaid as a fixed share of revenue and secured against that recurring revenue. When things go well you repay faster; when they slow down, repayment takes longer. 0% dilution, No board seat, An answer within 48 hours, Flexible repayment.

## Pages

- [Home](https://innovx.se/): INNOVX and the founders, with numbered sources ([markdown](https://innovx.se/index.md))
- [Richard Sörensson](https://innovx.se/richard-sorensson): full profile ([markdown](https://innovx.se/richard-sorensson.md))
- [Viktor Nord](https://innovx.se/viktor-nord): full profile ([markdown](https://innovx.se/viktor-nord.md))
- [For AI agents and researchers](https://innovx.se/for-agents): facts.json, the A2A agent and the MCP server ([markdown](https://innovx.se/for-agents.md))
- [Revenue-based financing](https://innovx.se/finansiering.md): the offer for Swedish SaaS companies; the application at https://innovx.se/finansiering is in Swedish
- [facts.json](https://innovx.se/facts.json): every fact on this page as structured JSON

## Sources

- [1. Founders Alliance: Viktor Nord named West Sweden's leading young entrepreneur](https://www.foundersalliance.com/pressmeddelanden/viktor-nord-framsta-unga-foretagare-i-vastsverige): 2009-05-26
- [2. Byggvärlden: A hub between Sweden and Norway](https://www.byggvarlden.se/nav-mellan-sverige-och-norge/): 2015-10-08
- [3. Mynewsdesk: Epistle AB lanserar marknadens första posthanteringstjänst i molnet – No Ink® (press release, Swedish)](https://www.mynewsdesk.com/se/noink/pressreleases/epistle-ab-lanserar-marknadens-foersta-posthanteringstjaenst-i-molnet-no-ink-r-678825): 2011-09-07
- [4. viktornord.com: Viktor Nord's personal website (self-published)](https://viktornord.com)
- [5. Allabolag (Bolagsverket): No Ink AB — owner and 2025 accounts](https://www.allabolag.se/5568384118)
- [6. Information from the founders](https://innovx.se/for-agents): stated by Richard Sörensson and Viktor Nord themselves, without a public source. Questions to hello@innovx.se
- [7. Spintop Ventures: Spintop Ventures invests in Gothenburg based HR tech company Adway raising €3.2M](https://spintopventures.com/spintop-ventures-invests-in-gothenburg-based-hr-tech-company-adway-raising-e3-2m/): 2021-06-16
- [8. DLA Piper: DLA Piper has advised Adway on its EUR 10 million capital raising led by British Octopus Ventures](https://sweden.dlapiper.com/en/news/dla-piper-has-advised-adway-its-eur-10-million-capital-raising-led-british-octopus-ventures): 2022-11-16
- [9. Breakit: Adway raises SEK 31.6 million in a new share issue – gains a new owner](https://www.breakit.se/artikel/39309/adway-tar-in-31-6-miljoner-kronor-i-nyemission-far-in-ny-agare): 2024-02-17
- [10. Spiltan Invest: Spiltan Invest invests in Realforce](https://storage.mfn.se/aa598a83-8e4c-4fb8-8c2c-32b2a0539494/spiltan-invest-investerar-i-realforce.pdf): 2023-07-13
- [11. Spintop Ventures: Spintop Ventures backs Incredible, the Swedish startup letting you talk to your computer](https://spintopventures.com/spintop-ventures-backs-incredible-the-swedish-startup-letting-you-talk-to-your-computer/): 2026-08-18
- [12. Almi Invest: Almi Invest leads investment in Swedish tech company DB24](https://www.almi.se/om-almi/media-och-press/almi-invest/2024/almi-invest-leder-investering-i-det-svenska-techbolaget-db24/): 2024-11-14
- [13. Tech.eu: Fintower completes €1.5M oversubscribed seed round](https://tech.eu/2026/02/05/fintower-completes-eur15m-oversubscribed-seed-round/): 2026-02-05
- [14. Europeiska centralbanken (ECB): EUR/SEK reference rate on each round's date: 10.1283 (2021-06-16), 10.7658 (2022-07-04), 10.8754 (2022-11-16), 10.641 (2026-02-05)](https://data.ecb.europa.eu/data/datasets/EXR/EXR.D.SEK.EUR.SP00.A): 2026-02-05
- [15. Allabolag (Bolagsverket): Adway AB — 2025 annual report: SEK 63.0M net sales, 17 employees in the parent company](https://www.allabolag.se/5591269286): 2025-12
- [16. Allabolag (Bolagsverket): Reducero AB — 2025 annual report: SEK 50.0M net sales, 41 employees, profitable](https://www.allabolag.se/5569577728): 2025-12
- [17. Reducero: Reducero applies for a credit market company licence and enters its next growth phase](https://reducero.se/press/reducero-ansoker-om-tillstand-som-kreditmarknadsbolag): 2026-07-31
- [18. Allabolag (Bolagsverket, data från UC): Adway AB — key figures 2021–2025: employees 25 → 45 → 44 → 28 → 17; EBITDA improved from SEK −44.2M (2023) to SEK −1.4M (2025)](https://www.allabolag.se/5591269286/nyckeltal): 2025-12
- [19. Companies House: Adway AI Limited, subsidiary of Adway AB — annual accounts: an average of 9 employees in the financial year to February 2023, 1 in the years to February 2025 and 2026](https://find-and-update.company-information.service.gov.uk/company/13224904/filing-history): 2026-07
- [20. Allabolag (Bolagsverket, data från UC): Reducero AB — key figures 2021–2025: employees 62 → 132 → 74 → 45 → 41; profitable EBITDA in 4 of 5 years](https://www.allabolag.se/5569577728/nyckeltal): 2025-12
- [21. Allabolag (Bolagsverket, data från UC): Beelectric AB — annual accounts 2021–2022: employees 7 → 33, revenue SEK 16.9M in 2022](https://www.allabolag.se/5593128167/bokslut): 2022-12
- [22. Allabolag (Bolagsverket, data från UC): Renable AB — annual accounts 2019–2023: employees 1 → 3 → 5 → 8 → 9](https://www.allabolag.se/5591640114/bokslut): 2023-12
- [23. Allabolag (Bolagsverket, data från UC): innovx Management AB — key figures 2021–2025: employees 6 → 5 → 5 → 4 → 5](https://www.allabolag.se/5591955553/nyckeltal): 2025-12
- [24. Allabolag (Bolagsverket, data från UC): Artificial Collective Sweden AB — annual accounts 2022–2024: employees 3 → 5 → 4](https://www.allabolag.se/5593451148/bokslut): 2024-12
- [25. Allabolag (Bolagsverket, data från UC): Realforce AB — key figures 2021–2025: employees 38 → 54 → 43 → 39 → 35; EBITDA positive in 2025 (+SEK 3.6M) after four years of losses](https://www.allabolag.se/5569512451/nyckeltal): 2025-12
- [26. Reducero: About Reducero — founders, owners, 24 lenders and about 5,000 applications per month](https://reducero.se/om-reducero): 2026-10
- [27. Finansinspektionen: Company register: Reducero AB, consumer credit intermediation since 2015-05-15](https://www.fi.se/sv/vara-register/foretagsregistret/details?id=136045): 2015-05-15
- [28. Internetworld via web.archive.org: Entrepreneurs of the year, no. 6: No Ink](https://web.archive.org/web/20130112062433/http://internetworld.idg.se/2.1006/1.463609/arets-entreprenorer-plats-6-no-ink): 2012-09-04
- [29. Ekopost: Ekopost® is developed, marketed and sold by No Ink AB](https://secure.ekopost.se/authorize/signup?lang=sv)
- [30. Allabolag (Bolagsverket): No Ink AB (Ekopost) — 2025 annual report: SEK 66.9M net sales, 13.6% profit margin](https://www.allabolag.se/5568384118): 2025-12
- [31. Adway: Our story — founders, board and key figures](https://adway.ai/about/): 2026-10
- [32. renable.com via web.archive.org: About — Founders of re:nable](https://web.archive.org/web/20191021094331/https://renable.com/about/): 2019-10-21
- [33. re:nable (Mynewsdesk): re:nable secures €1.5M in Seed funding](https://www.mynewsdesk.com/se/renable/pressreleases/re-nable-secures-eu1-punkt-5m-in-seed-funding-3193212): 2022-07-04
- [34. Allabolag (Bolagsverket): Artificial Collective Sweden AB — registered 2021, parent company Aktiebolaget innovx Holding](https://www.allabolag.se/5593451148)
- [35. The Org: Richard Sörensson — career](https://theorg.com/org/reducero-ab/org-chart/richard-sorensson)
- [36. Information from the founders](https://innovx.se/for-agents): stated by Richard Sörensson and Viktor Nord themselves, without a public source. Questions to hello@innovx.se
- [37. artif.se via web.archive.org: Artificial Collective — your external AI department](https://web.archive.org/web/20231225204315/https://artif.se/): 2023-12-25
- [38. Allabolag (Bolagsverket): Aktiebolaget innovx Holding — officers](https://www.allabolag.se/5591850002/befattningar)
- [39. Sverige-Norge.se via web.archive.org: Our history — Sverige-Norge.se 2006–2013](https://web.archive.org/web/20130812134531/http://sverige-norge.se/arbeidsgiver/om-oss/var-historie/): 2013-08-12
- [40. rekry.se via web.archive.org: REKRY — innovative recruitment and employer branding](https://web.archive.org/web/20161115022216/http://www.rekry.se/): 2016-11-15
- [41. Techrekpodden (Ants): 46. HR Tech och annonsering med Viktor Nord (in Swedish)](https://ants.se/kunskapsbanken/46-hr-tech-och-annonsering-med-viktor-nord/): 2018-11-30
- [42. Techrekpodden (Ants): 87. Opportunities in social media advertising with Viktor Nord](https://ants.se/kunskapsbanken/87-mojligheter-med-annonsering-pa-sociala-medier-med-viktor-nord-adway/): 2020-03-17
- [43. Recruiting Brainfood (YouTube): Brainfood Live On Air - Ep208 - How Google's AI-powered Search Generative Experience changes Recruitment Marketing](https://www.youtube.com/watch?v=xEk1vDb1v9g): 2023-06-02
- [44. Allabolag (Bolagsverket): Adway AB — 5-year series 2021–2025: net sales grew from SEK 33.8M to SEK 63.0M](https://www.allabolag.se/5591269286/bokslut): 2025-12
- [45. Allabolag (Bolagsverket): Fintower AB — officers](https://www.allabolag.se/5594683913/befattningar)
- [46. AI Gothenburg: AI Gothenburg — founders and board](https://aigothenburg.com/): 2026
- [47. Breakit: New AI hub AI Gothenburg aims to create 200 companies in four years](https://www.breakit.se/artikel/45783/nya-ai-hubben-ai-gothenburg-ska-skapa-200-bolag-pa-fyra-ar): 2026-03-18
- [48. LinkedIn: Viktor Nord](https://www.linkedin.com/in/viktornord)
- [49. Norden i Fokus (Mynewsdesk): Jobs in Norway will not solve Swedish unemployment](https://www.mynewsdesk.com/se/norden_i_fokus/pressreleases/jobb-i-norge-loeser-inte-svensk-arbetsloeshet-967790): 2014-03-03
- [50. weselect.com via web.archive.org: We Select offers Rekry™: career page, candidate management and REKRYSHOP](https://web.archive.org/web/20180826084555/https://weselect.com/): 2018-08-26
- [51. Allabolag (Bolagsverket): Gothenburg AI Alliance (economic association) — officers](https://www.allabolag.se/7696438022/befattningar)
- [52. viktornord.com via web.archive.org: YEOS årskongress 2012 – minnesvärt! (self-published)](https://web.archive.org/web/20120527184004/http://www.viktornord.com:80/yeos-arskongress-2012/): 2012-04-22
- [53. Allabolag (Bolagsverket): Adway AB, registered 27 September 2017](https://www.allabolag.se/5591269286)
- [54. Renable Marketing AB: renable.com — client logos (NetOnNet, Webhallen, Komplett, LG, Sennheiser and others) and 12 AI channels incl. ChatGPT and Perplexity](https://renable.com/): 2026-10
- [55. Svenskt Näringsliv via web.archive.org: Without Swedish recruitment, Norway stops](https://web.archive.org/web/20090708090133/http://www.svensktnaringsliv.se/regioner/goteborg/article81730.ece): 2009-07-03
- [56. Metro via web.archive.org: Norway: come here, Swedes](https://web.archive.org/web/20130818071944/http://www.metro.se/nyheter/norge-kom-hit-svenskar/Objhju!19_3939-45/): 2008-10-21
- [57. Aftenposten via web.archive.org: – Trendy to work in Norway](https://web.archive.org/web/20101203161256/http://www.aftenposten.no/jobb/article3304286.ece): 2009-10-05
- [58. Dagens Næringsliv: Here come the well-educated Swedes!](https://www.dn.no/studier/na-kommer-de-velutdannede-svenskene/1-1-1940822): 2013-05-15
- [59. Sverige-Norge.se på YouTube (klipp ur SVT Rapport): SVT: Swedish nurses to Norway through Sverige-Norge.se](https://www.youtube.com/watch?v=kMfx4inF9gs): 2014-06-04
- [60. Sverige-Norge.se via web.archive.org: Sverige-Norge.se in the media](https://web.archive.org/web/20111003035118/http://sverige-norge.se/press/): 2011-10-03
- [61. Sverige-Norge.se via web.archive.org: References, with a quote from Jonas Gahr Støre](https://web.archive.org/web/20111002054605/http://sverige-norge.se/referenser/): 2011-10-02
- [62. Sveriges Radio: Sommar i P1: Jonas Gahr Støre](https://www.sverigesradio.se/avsnitt/jonas-gahr-store-2009): 2009-07-06
- [63. Reducero: Compare loans with a single credit check](https://reducero.se)
- [64. Allabolag (Bolagsverket): Reducero AB, registered 9 January 2014](https://www.allabolag.se/5569577728)
- [65. Allabolag (Bolagsverket): Reducero AB — annual accounts 2021–2025: net sales and result by year](https://www.allabolag.se/5569577728/bokslut): 2025-12
- [66. Allabolag (Bolagsverket): Reducero AB — group: the parent company is Aktiebolaget innovx Holding](https://www.allabolag.se/5569577728/koncern)
- [67. Allabolag (Bolagsverket): Reducero AB — officers](https://www.allabolag.se/5569577728/befattningar)
- [68. rekry.se via web.archive.org: Rekry — selected clients and career sites](https://web.archive.org/web/20170426141416/http://www.rekry.se/): 2017-04-26
- [69. weselect.com via web.archive.org: We Select — Talent Software](https://web.archive.org/web/20190717122112/https://weselect.com/talent-software): 2019-07-17
- [70. Allabolag (Bolagsverket): Adway AB — officers](https://www.allabolag.se/5591269286/befattningar)
- [71. Breakit: Fast-growing HR challenger Adway accelerates – raises SEK 32 million](https://www.breakit.se/artikel/29297/snabbvaxande-hr-uppstickaren-adway-gasar-far-in-32-miljoner): 2021-06-16
- [72. Spintop Ventures: Adway secures EUR 10 million](https://spintopventures.com/spintop-investment-adway-secures-e10million/): 2022-11-16
- [73. National Online Recruitment Awards: Winners 2022: Best Innovation in Online Recruitment — Adway](https://norauk.com/2022-2/winners-2022/): 2022-11-23
- [74. Adway: The 2022 Fosway 9-Grid features Adway as a Core Leader specialist in social recruiting](https://adway.ai/insights/the-2022-fosway-9-grid-features-adway-as-a-core-leader-specialist-in-social-recruiting/): 2022
- [75. Adway: Adway named Core Leader in Fosway 9-Grid 2023](https://adway.ai/insights/adway-named-core-leader-in-fosway-9-grid-2023): 2023
- [76. Allabolag (Bolagsverket): Renable AB — bankruptcy opened 2025-02-10](https://www.allabolag.se/5591640114/befattningar)
- [77. renable.com via web.archive.org: Case studies: LG Electronics and Logitech](https://web.archive.org/web/20211127002937/https://renable.com/case-studies/): 2021-11-27
- [78. artif.se via web.archive.org: Artificial Collective — Create future history with AI](https://web.archive.org/web/20221001104943/http://artif.se/): 2022-10-01
- [79. Allabolag (Bolagsverket, data från UC): Beelectric AB — bankruptcy opened April 2024, concluded 2026-02-20](https://www.allabolag.se/5593128167): 2026-02
- [80. AI Gothenburg: The hub is open, and it's filling fast](https://aigothenburg.com/news/the-hub-is-open): 2026-06-22
- [81. AI Gothenburg: investor night. 65 investors. 65 founders. 13 pitches.](https://aigothenburg.com/news/investor-night-2026): 2026-10-16
- [82. AI Gothenburg: Two teams. One afternoon. Live demos.](https://aigothenburg.com/news/two-teams-one-afternoon-live-demos): 2026-04-28
- [83. The Hub: The Hub — Nordic startup-jobs platform](https://thehub.io/)
- [84. ArcticStartup: Norwegian co-working community acquires the largest startup recruiting platform in the Nordics](https://arcticstartup.com/mesh-community-acquires-the-hub/): 2023-02-27
- [85. Danske Bank: Danske Bank sells TheHub](https://danskebank.com/news-and-insights/news-archive/news/2023/26022023): 2023-02-26
- [86. Allabolag (Bolagsverket): Realforce AB (formerly Adfenix, org 556951-2451) — 2025 annual report: SEK 105.1M net sales (+67% YoY), 35 employees](https://www.allabolag.se/5569512451): 2025-12
- [87. Allabolag (Bolagsverket): Realforce AB — 5-year series 2021–2025: net sales grew from SEK 78.5M to SEK 105.1M](https://www.allabolag.se/5569512451/bokslut): 2025-12
- [88. DB24: db24.ai — 100+ Nordic organisations, customers incl. BHJ, Coop, Securitas, Soltak and Filipstad municipality](https://db24.ai): 2026-10
- [89. Mindpark: A new workspace in Gothenburg](https://mindpark.se/2022/11/24/a-new-workspace-in-gothenburg/): 2022-11-24
- [90. ArcticStartup: Swedish VC firm Spintop Ventures receives additional support for its fourth fund](https://arcticstartup.com/spintop-ventures-fourth-fund/): 2022-07-12
- [91. Spintop Ventures: Team Spintop — investments and exits](https://spintopventures.com/team-spintop/)
- [92. Ampli Ventures: Ampli Ventures](https://www.ampli.vc/)
- [93. Alfvén & Didrikson: A&D and Ampli Ventures](https://www.alfvendidrikson.com/post/a-d-ampli-ventures): 2022-09-15
- [94. Allabolag (Bolagsverket): innovx Management AB — officers](https://www.allabolag.se/5591955553/befattningar)
- [95. Allabolag (Bolagsverket): Innovx Financial Services AB — officers](https://www.allabolag.se/5595461152/befattningar)
- [96. Business Region Göteborg: Companies flock to AI Gothenburg](https://www.businessregiongoteborg.se/nyheter/bolagen-strommar-i-ai-gothenburg): 2026-06-22
- [97. Adway (YouTube): The Genesis of Adway!](https://www.youtube.com/watch?v=rOZWOnEaVts): 2024-09-12
- [98. Adway: TA Tech Unboxed: Attract the Best Talent Faster than the Competition](https://adway.ai/insights/ta-tech-unboxed-attract-the-best-talent-faster-than-the-competition): 2024-06-27
- [99. Adway (YouTube): Rethinking Recruitment: Industry Experts on Indeed's Big Shift](https://www.youtube.com/watch?v=g7x1PGNp-OQ): 2024-06-19
- [100. TA Excellence: Viktor Nord, HR Tech Entrepreneur, Head of Growth, Adway](https://www.youtube.com/watch?v=pp2T-LKunT0): 2023-09-15
- [101. Stena Fastigheter: Adway expands and moves to Stuveriet at Masthuggskajen](https://www.mynewsdesk.com/se/stena_fastigheter/pressreleases/adway-expanderar-och-flyttar-till-stuveriet-paa-masthuggskajen-3225948): 2023-01-05
- [102. Breakit: Adway brings in SEK 100 million – and speeds up further](https://www.breakit.se/artikel/35059/adway-plockar-in-100-miljoner-nu-okar-de-takten-annu-mer): 2022-11-16
- [103. Business Region Göteborg via web.archive.org: Meet Gothenburg's tech scene: 5 questions for Viktor Nord of Adway](https://web.archive.org/web/20241211084053/https://www.businessregiongoteborg.se/nyheter/mot-goteborgs-techscen-5-fragor-till-viktor-nord-pa-adway): 2022-09-13
- [104. Recruiting Brainfood: Founders Focus Ep29: Up close and personal with Viktor Nord and Adrian McDonald, Founder and CEO](https://www.youtube.com/watch?v=XFyNWwEk4gs): 2022-06-01
- [105. Adway (YouTube): Adway at The Great Recruitment Reset - With Cornerstone, Broadbean + Enboarder](https://www.youtube.com/watch?v=lH_EfLbmPBg): 2021-09-17
- [106. Business Region Göteborg: #12. Gothenburg's hidden tech scene: are the region's scale-ups here to stay?](https://www.businessregiongoteborg.se/podcasts/12-goteborgs-dolda-techscen-ar-regionens-scaleups-har-att-stanna): 2021-02-02
- [107. HegnarOnline via web.archive.org: Swedish "invasion" in Norway](https://web.archive.org/web/20101203161222/http://www.hegnar.no/personlig_okonomi/article391433.ece): 2009-09-04
- [108. Allabolag (Bolagsverket): Renable Marketing AB — officers](https://www.allabolag.se/5566604970/befattningar)
- [109. Allabolag (Bolagsverket): Lars Richard Sörensson — all registered roles](https://www.allabolag.se/befattningshavare/lars-richard-s%C3%B6rensson/-/10764362)
- [110. Allabolag (Bolagsverket): Viktor Alexander Nord — all registered roles](https://www.allabolag.se/befattningshavare/viktor-alexander-nord/-/10756442)

## Optional

- [Startsida på svenska](https://innovx.se/sv)
- [Richard Sörensson på svenska](https://innovx.se/sv/richard-sorensson)
- [Viktor Nord på svenska](https://innovx.se/sv/viktor-nord)