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INNOVX
Viktor Nord

Viktor Nord

Co-founder and Head of Growth, Adway · Board member, INNOVX

Co-founder of Adway, Viktor's main company today. Founded Sverige-Norge.se in 2007, invests as an angel and is one of the initiators of AI Gothenburg.

Viktor's first company, Sverige-Norge.se, was founded in 2007 to match Swedish job seekers with Norwegian employers, and placed thousands of Swedes in jobs in Norway. In 2009 Viktor was named Young Entrepreneur of the Year for West Sweden. The business, later known as Hub 28, was sold in 2017 to the Norwegian staffing group CBA (Cross Border Alliance). In 2015 Viktor founded Rekry, a recruitment software company sold to We Select in 2017.

Nearly 20 years of experience in go-to-market, growth and recruitment advertising: from social job ads and retargeting (Techrekpodden 2018 and 2020) to AI search and recruitment marketing (Recruiting Brainfood 2023, a panel with Indeed and UK Recruiters). Adway has no CEO, and as Head of Growth Viktor leads all of the company's go-to-market. The company has 300+ clients in 54 countries and offices in Gothenburg, Stockholm and London. Net sales went from SEK 34M in 2021 to SEK 63M in 2022 and have stayed at that level since (SEK 63M in 2025), while losses have narrowed. After the restructuring the company has had positive EBITDA every month since February 2026, according to the founders, about SEK 6M in total for January–September, with a full-year 2026 EBITDA forecast of about €1M.

In 2017 Viktor and Richard co-founded Adway, where Viktor is Head of Growth and a board member. Viktor invests in AI companies — angel in Incredible (voice-controlled AI assistant, 2026) and board member at Fintower (AI platform for financial planning, €1.5M seed round 2026 with Chalmers Ventures, Akka and the Stena family). In 2026 Viktor was one of the initiators of AI Gothenburg, together with Gothenburg founders, operators and investors — a non-profit AI hub with NVIDIA, Business Region Göteborg and Region Västra Götaland as founding partners, with a goal of 200 new AI companies by 2030. Viktor was the hub's first board chair and is now a board member.

Profiles:viktornord.com LinkedIn Allabolag

Milestones

  1. 2007Founded Sverige-Norge.se
  2. 2009Young Entrepreneur of the Year, West Sweden
  3. 2012Ambassador of the Year, Young Entrepreneurs of Sweden
  4. 2014Board diploma programme, StyrelseAkademien
  5. 2014Panel in the Swedish parliament on young people's jobs in the Nordics
  6. 2015Founded Rekry, later sold to We Select
  7. 2017Sold Sverige-Norge.se to CBA and Rekry to We Select
  8. 2017Co-founded Adway
  9. 2018Founded INNOVX
  10. 2018Co-founded the AI company Re:Nable
  11. 2021Adway: €3.2M from Spintop and Brightly
  12. 2021Started the AI consultancy Artificial Collective through INNOVX
  13. 2022Adway: €10M Series A led by Octopus Ventures
  14. 2026One of the initiators of AI Gothenburg; board member at Fintower; angel investor in Incredible

Companies and roles

  1. 2007Business sold

    Sverige-Norge.selater Hub 28

    Started in 2006 as Viktor's information portal about working in Norway, and became a recruitment business in 2007 placing Swedish job seekers with Norwegian employers. Offices in Gothenburg and Oslo.

    • VNFounder and CEO
    • The business was sold in 2017 to the Norwegian staffing group CBA (Cross Border Alliance)
    • After the sale Viktor worked for CBA as a consultant on IT, efficiency and integration, in a group that grew to about NOK 250M in revenue
    • Viktor told Svenskt Näringsliv in 2009 that 1,500 Swedes had found jobs in Norway through the company in 2008
    • Over 50,000 registered CVs and more than 4,000 people placed in total, according to the company's website in 2013
    • Interviews in Metro, Aftenposten, Dagens Næringsliv and SVT Rapport; a panel in the Swedish parliament in 2014
    • On the front page of Metro in 2008, and mentioned by Jonas Gahr Støre, then Norway's foreign minister and now its prime minister, in his Sommar i P1 radio programme in 2009
    • As Hub 28: 100,000+ users and 5,000+ customers

  2. 2015Active

    Reducero

    Compares personal loans from 24 banks and lenders with a single credit check. Offices in Gothenburg and Örebro. Founded in 2015; the limited company was registered in 2014.

    • RSFounder and board member
    • VNCo-owner and deputy board member
    • About SEK 1.5 billion in brokered loans a year
    • About 5,000 loan applications every month
    • More than 150,000 customers since launch in 2015, and more than 1,000 people employed over the years
    • SEK 50.0M in net sales and SEK 0.6M in net profit in 2025
    • Net sales 2021–2025: SEK 39.0 → 56.1 → 56.4 → 38.7 → 50.0M. Net result: SEK 1.3 → 2.8 → −3.1 → 1.5 → 0.6M
    • Positive EBITDA in 4 of the last 5 years (2021–2025) and a profit after financial items in 2025
    • About 100 people in Gothenburg and Örebro according to the company (2026). The average number of employees in Reducero AB was 132 in 2022, the peak year, and 41 in 2025 according to the annual accounts
    • Licensed by the Swedish Financial Supervisory Authority (Finansinspektionen) for consumer credit intermediation since 2015. Under the new rules, loan brokers must be a bank or a credit market company. Reducero applied in July 2026, and the existing licence stays valid while the application is reviewed
    • The founders' assessment: the licence is highly likely to be granted, supported by the application, consulting firms and a proposed new board. If it is not granted, the company would need to pivot quickly
    • Richard and Viktor together hold a majority; Reducero is a subsidiary of INNOVX
    • Run by an external CEO, Magnus Flyckt; Richard is a board member and Viktor a deputy board member

  3. 2015Business sold

    Rekry

    Career sites, an applicant tracking system with automatic candidate screening, job-ad buying and employer branding for Nordic employers. Based in Gothenburg.

    • VNFounder
    • Clients shown on rekry.se in 2016–2017 included JM, HiQ, Willhem, Creditsafe, the City of Gothenburg, IHM Business School and Macforum
    • Sold in 2017 to We Select in Stockholm, where the product became the Talent Software platform

  4. 2017Active

    Adway

    Our main company today

    AI-driven recruitment marketing that turns open roles into social media campaigns. Offices in Gothenburg, Stockholm and London. The limited company was registered on 27 September 2017.

    • RSCo-founder, Head of Innovation and board member
    • VNCo-founder, Head of Growth and board member
    • 564 customers in total since launch, current and former (September 2026)
    • 300+ clients running campaigns in 54 countries
    • SEK 63.0M in net sales in 2025 (SEK 70.1M including other operating income) in the parent company Adway AB with 17 employees; the group also has offices in Stockholm and London
    • Net sales 2021–2025: SEK 33.8 → 63.0 → 52.4 → 61.0 → 63.0M, broadly flat since 2022. Net result: SEK −10.5 → −26.4 → −51.3 → −13.5 → −13.4M
    • Parent-company employees 45 → 17 (2022–2025) as costs were cut. EBITDA improved from SEK −44.2M (2023) to SEK −1.4M (2025); the 2025 operating result was SEK −12.1M and the net result SEK −13.4M
    • The company has no CEO and is run by the founders: Viktor is responsible for all go-to-market and Richard for all technology
    • After the restructuring: positive EBITDA every month since February 2026 (about SEK 6M in total for January–September 2026), and above the Rule of 40 for three months in a row, July–September 2026 (growth in invoiced revenue versus the same month a year earlier, plus EBITDA margin). Full-year 2026 forecast: about €1M in EBITDA
    • Signed contract 2020-11-30 with Circle K Sverige AB for Adway Connect, with Viktor as authorised signatory
    • Grew without venture capital and was profitable in 2020; its first major share issue came in 2021
    • €3.2M in 2021 from Spintop Ventures and Brightly Ventures
    • €10M, close to SEK 110M, in a Series A in 2022, led by Octopus Ventures
    • SEK 31.6M share issue in 2024
    • About SEK 173M in venture capital in total 2021–2024, with euro converted at the ECB rate on each round's date
    • Best Innovation in Online Recruitment, NORAs (UK) 2022
    • Core Leader in the Fosway 9-Grid for Talent Acquisition in several years, including 2022 and 2023

  5. 2018Bankrupt 2025; the technology lives on in Renable Marketing AB

    Re:Nable

    An AI platform for e-commerce marketing, founded in Gothenburg in 2018. Enriched product feeds, retargeting and AI-generated creatives for brands and online retailers. Renable AB went bankrupt in February 2025; its technology and customers moved on to Renable Marketing AB, which runs the platform today at renable.com.

    • RSVNCo-founders
    • Case studies with LG Electronics and Logitech Nordics (2021)
    • Raised €1.5M in seed funding in 2022
    • Renable AB was declared bankrupt on 2025-02-10
    • The technology and customers moved on to a new company, Renable Marketing AB. According to the founders, the technology is still among the most advanced in its niche
    • Today, under Renable Marketing AB: the platform is used by 22 brands, including NetOnNet, Webhallen, Komplett, LG and Sennheiser, and publishes product ads to 12 channels, including ChatGPT and Perplexity

  6. 2018Active

    INNOVX

    The founders' joint holding and investment company in Gothenburg. Auditor: KPMG, which took over from BDO.

    • RSVNFounders
    • Hosts investor and founder gatherings at the office at Masthamnsgatan 21, including unofficial side events to the GoWest investor forum

  7. 2021Wound down 2025

    Artificial Collective

    AI strategists, data scientists and machine-learning engineers acting as an external AI department for clients. Started in 2021, a year before ChatGPT launched, with André Ollesson as co-founder and COO.

    • RSVNStarted it through INNOVX (parent company)
    • Assignments in fintech, retail, medtech and manufacturing
    • The team experimented with training proprietary language models for domain-specific client cases — an early attempt at vertical language models, the year before ChatGPT launched

  8. 2021Bankrupt 2024

    Beelectric

    A staffing company in Gothenburg focused on hiring out skilled workers to businesses.

    • RSVNCo-founders
    • Registered in 2021. In 2022 the company had an average of 33 employees, SEK 16.9M in revenue and a net result of SEK −1.0M
    • Bankruptcy opened in April 2024 and concluded in February 2026

  9. 2026Active

    AI Gothenburg

    A non-profit hub for AI founders at Masthamnsgatan 21 in Gothenburg, with NVIDIA, Business Region Göteborg and Region Västra Götaland as founding partners. Viktor is one of its initiators, together with Gothenburg founders, operators and investors. The hub takes no equity.

    • VNInitiator and board member
    • 35+ member companies in a hub of about 1,200 m² that opened in 2026
    • Investor Night in October 2026: 65 investors, 65 founders and 13 pitches, an official side event of Gothenburg Tech Week
    • A demo afternoon in April 2026 hosted by Viktor: 60+ founders and investors saw companies including Incredible, where Viktor is an angel investor, and Fintower, where INNOVX is an investor
    • Goal for 2030: 200 new AI companies

  10. 2025Active

    Fintower

    Gothenburg-based AI platform for financial planning, analysis and performance management.

    • INNOVXInvestment
    • VNBoard member
    • The company raised an oversubscribed €1.5M seed round in 2026 with Chalmers Ventures, Akka and the Stena family

  11. 2026Active

    Incredible

    Voice-controlled AI assistant that carries out tasks in a computer's apps.

    • VNAngel investor
    • The company's pre-seed totals SEK 26.5M, with Spintop Ventures and Starbright Invest

  12. —Active

    DB24

    Gothenburg-based software that automates SQL Server operations and monitoring.

    • INNOVXInvestment, including in a share issue
    • VNBoard member until 2026
    • The company raised about SEK 18M in 2024 in a round led by Almi Invest
    • 100+ Nordic organisations use the platform, including BHJ, Benders, Coop, Securitas, Soltak and Filipstad municipality
    • About USD 1M in annual recurring revenue (2026, information from the founders)

Board roles

A selection of registered board roles, with links to Swedish Companies Registration Office (Bolagsverket) records via Allabolag. Every role, including personal investment companies, dormant companies and companies being wound up, is in the full lists below.

CompanyViktor NordSource
Aktiebolaget innovx Holding559185-0002Member
innovx Management AB559195-5553Chair
Innovx Financial Services AB559546-1152Member
Adway AB559126-9286Member
Reducero AB556957-7728Deputy member
Fintower AB559468-3913Member
Gothenburg AI Alliance ek. för.769643-8022Member

All registered roles:Viktor Nord

Press, awards and talks

Dated and linked, newest first. Headlines appear as originally published, many of them in Swedish; for awards, the award name is shown.

  1. 18 Aug 2026

    Spintop Ventures · Press release

    Spintop Ventures backs Incredible, the Swedish startup letting you talk to your computer

    Viktor among the angel investors in Incredible's pre-seed round.

  2. 31 Jul 2026

    Reducero · Press release

    Reducero ansöker om tillstånd som kreditmarknadsbolag och inleder nästa tillväxtfas

    Founded by Richard in 2015; Richard and Viktor together hold a majority.

  3. 22 Jun 2026

    Business Region Göteborg · Article

    Bolagen strömmar in i AI Gothenburg

    The hub has opened; Viktor is named among the serial entrepreneurs whose companies (Adway) are based there.

  4. 18 Mar 2026

    Breakit · Article

    Nya AI-hubben AI Gothenburg ska skapa 200 bolag på fyra år

    On the launch of AI Gothenburg, the hub Viktor co-initiated, and its goal of 200 new AI companies.

  5. 12 Sep 2024

    Adway · Video

    The Genesis of Adway!

    Viktor on the path from early HR tech and social media advertising to co-founding Adway.

  6. 27 Jun 2024

    Adway · Podcast

    TA Tech Unboxed: Attract the Best Talent Faster than the Competition

    Adway's write-up of the podcast episode featuring Viktor and Sara Dalsfelt.

  7. 19 Jun 2024

    Adway · Video

    Rethinking Recruitment: Industry Experts on Indeed's Big Shift

    Roundtable with Chad Sowash, House of HR and others on Indeed's new strategy.

  8. 17 Feb 2024

    Breakit · Article

    Adway tar in 31,6 miljoner kronor i nyemission – får in ny ägare

    A share issue in Adway that brings in a new shareholder.

  9. 15 Sep 2023

    TA Excellence · Video

    Viktor Nord, HR Tech Entrepreneur, Head of Growth, Adway

    Interview on giving recruiters the same tools as sales and marketing teams.

  10. 2 Jun 2023

    Recruiting Brainfood · Video

    Brainfood Live On Air - Ep208 - How Google's AI-powered Search Generative Experience changes Recruitment Marketing

    Panel with Indeed, College Recruiter and UK Recruiters on AI search and recruitment marketing (episode sponsored by Adway).

  11. 23 Nov 2022

    National Online Recruitment Awards · Award

    Winners 2022: Best Innovation in Online Recruitment

    Adway wins a UK industry award for innovation.

  12. 16 Nov 2022

    Breakit · Article

    Adway plockar in 100 miljoner – nu ökar de takten ännu mer

    €10M Series A from Spintop, Brightly and new owner Octopus Ventures.

  13. 13 Sep 2022

    Business Region Göteborg · Article

    Möt Göteborgs techscen: 5 frågor till Viktor Nord på Adway

    Interview on Adway and Gothenburg as a tech region; Viktor calls for more support for fast-growing tech companies.

  14. 1 Jun 2022

    Recruiting Brainfood · Video

    Founders Focus Ep29: Up close and personal with Viktor Nord and Adrian McDonald, Founder and CEO

    Viktor on how Adway was founded and built.

  15. 17 Sep 2021

    Adway · Video

    Adway at The Great Recruitment Reset - With Cornerstone, Broadbean + Enboarder

    Panel with Cornerstone, Broadbean and Enboarder on recruitment after the pandemic.

  16. 16 Jun 2021

    Breakit · Article

    Snabbväxande HR-uppstickaren Adway gasar – får in 32 miljoner

    Adway's first major share issue; until then it had grown without venture capital and was profitable in 2020.

  17. 2 Feb 2021

    Business Region Göteborg · Podcast

    #12. Göteborgs dolda techscen - Är regionens scaleups här för att stanna?

    Conversation with Emanuel Karlsten on Gothenburg's tech scene and its scale-ups.

  18. 17 Mar 2020

    Techrekpodden (Ants) · Podcast

    87. Möjligheter med annonsering på sociala medier med Viktor Nord

    On recruitment advertising on social media at the start of the pandemic, when ad costs had dropped sharply.

  19. 30 Nov 2018

    Techrekpodden (Ants) · Podcast

    46. HR Tech och annonsering med Viktor Nord

    On social job ads, career sites and retargeting.

  20. 8 Oct 2015

    Byggvärlden · Article

    Nav mellan Sverige och Norge

    Interview with Viktor, CEO of Sverige-Norge Personalförmedling, on Swedes working in Norway.

  21. Jun 2014

    SVT Rapport · Video

    SVT: Svenske sykepleiere til Norge gjennom Sverige-Norge.se

    Rapport interviewed Viktor at the office about Swedish nurses seeking jobs in Norway. The clip is on the company's YouTube channel.

  22. 3 Mar 2014

    Norden i Fokus · Press release

    Jobb i Norge löser inte svensk arbetslöshet

    On the seminar in the Swedish parliament on young people's jobs in the Nordics, where Viktor took part as CEO of Sverige-Norge.se.

  23. 15 May 2013

    Dagens Næringsliv · Article

    Nå kommer de velutdannede svenskene!

    Viktor on the well-educated Swedes seeking work in Norway; 60,000 job seekers registered with Sverige-Norge.se.

  24. 5 Oct 2009

    Aftenposten · Article

    – Trendy å jobbe i Norge

    Recruitment founder Viktor on the sharp rise in Swedes wanting to work in Norway.

  25. 4 Sep 2009

    HegnarOnline · Article

    Svenske-"invasjon" i Norge

    Viktor, CEO of Sverige-Norge.se, on the Swedes moving to Norway for work.

  26. 3 Jul 2009

    Svenskt Näringsliv · Article

    Utan svensk rekrytering stannar Norge

    Profile of Sverige-Norge.se; Viktor says 1,500 Swedes found jobs in Norway through the company in 2008.

  27. 26 May 2009

    Founders Alliance · Award

    Viktor Nord främsta unga företagare i Västsverige

    Young Entrepreneur of the Year in West Sweden and national finalist.

  28. 21 Oct 2008

    Metro · Article

    Norge: Kom hit svenskar

    Viktor on Norway's need for Swedish workers; Viktor started the site after working in Norway.

Contact

[email protected]

Get in touch about co-investments, fund matters or a company we should know about.

Masthamnsgatan 21
413 29 Göteborg

Sources

Every source on the page, numbered in order of first appearance. Facts without a public source are marked as information from the founders.

  1. 1Founders Alliance: Viktor Nord named West Sweden's leading young entrepreneur26 May 2009
  2. 2Byggvärlden: A hub between Sweden and Norway8 Oct 2015
  3. 4viktornord.com: Viktor Nord's personal website (self-published)
  4. 6INNOVX: Stated by the founders themselves, without a public source. Questions to [email protected].
  5. 7Spintop Ventures: Spintop Ventures invests in Gothenburg based HR tech company Adway raising €3.2M16 Jun 2021
  6. 8DLA Piper: DLA Piper has advised Adway on its EUR 10 million capital raising led by British Octopus Ventures16 Nov 2022
  7. 9Breakit: Adway raises SEK 31.6 million in a new share issue – gains a new owner17 Feb 2024
  8. 11Spintop Ventures: Spintop Ventures backs Incredible, the Swedish startup letting you talk to your computer18 Aug 2026
  9. 12Almi Invest: Almi Invest leads investment in Swedish tech company DB2414 Nov 2024
  10. 13Tech.eu: Fintower completes €1.5M oversubscribed seed round5 Feb 2026
  11. 14Europeiska centralbanken (ECB): EUR/SEK reference rate on each round's date: 10.1283 (2021-06-16), 10.7658 (2022-07-04), 10.8754 (2022-11-16), 10.641 (2026-02-05)5 Feb 2026
  12. 15Allabolag (Bolagsverket): Adway AB — 2025 annual report: SEK 63.0M net sales, 17 employees in the parent companyDec 2025
  13. 16Allabolag (Bolagsverket): Reducero AB — 2025 annual report: SEK 50.0M net sales, 41 employees, profitableDec 2025
  14. 17Reducero: Reducero applies for a credit market company licence and enters its next growth phase31 Jul 2026
  15. 18Allabolag (Bolagsverket, data från UC): Adway AB — key figures 2021–2025: employees 25 → 45 → 44 → 28 → 17; EBITDA improved from SEK −44.2M (2023) to SEK −1.4M (2025)Dec 2025
  16. 20Allabolag (Bolagsverket, data från UC): Reducero AB — key figures 2021–2025: employees 62 → 132 → 74 → 45 → 41; profitable EBITDA in 4 of 5 yearsDec 2025
  17. 21Allabolag (Bolagsverket, data från UC): Beelectric AB — annual accounts 2021–2022: employees 7 → 33, revenue SEK 16.9M in 2022Dec 2022
  18. 26Reducero: About Reducero — founders, owners, 24 lenders and about 5,000 applications per monthOct 2026
  19. 27Finansinspektionen: Company register: Reducero AB, consumer credit intermediation since 2015-05-1515 May 2015
  20. 31Adway: Our story — founders, board and key figuresOct 2026
  21. 32renable.com via web.archive.org: About — Founders of re:nable21 Oct 2019
  22. 33re:nable (Mynewsdesk): re:nable secures €1.5M in Seed funding4 Jul 2022
  23. 34Allabolag (Bolagsverket): Artificial Collective Sweden AB — registered 2021, parent company Aktiebolaget innovx Holding
  24. 36INNOVX (avtalskälla i grundarnas arkiv): Stated by the founders themselves, without a public source. Questions to [email protected].30 Nov 2020
  25. 37artif.se via web.archive.org: Artificial Collective — your external AI department25 Dec 2023
  26. 38Allabolag (Bolagsverket): Aktiebolaget innovx Holding — officers
  27. 39Sverige-Norge.se via web.archive.org: Our history — Sverige-Norge.se 2006–201312 Aug 2013
  28. 40rekry.se via web.archive.org: REKRY — innovative recruitment and employer branding15 Nov 2016
  29. 41Techrekpodden (Ants): 46. HR Tech och annonsering med Viktor Nord (in Swedish)30 Nov 2018
  30. 42Techrekpodden (Ants): 87. Opportunities in social media advertising with Viktor Nord17 Mar 2020
  31. 43Recruiting Brainfood (YouTube): Brainfood Live On Air - Ep208 - How Google's AI-powered Search Generative Experience changes Recruitment Marketing2 Jun 2023
  32. 44Allabolag (Bolagsverket): Adway AB — 5-year series 2021–2025: net sales grew from SEK 33.8M to SEK 63.0MDec 2025
  33. 45Allabolag (Bolagsverket): Fintower AB — officers
  34. 46AI Gothenburg: AI Gothenburg — founders and board2026
  35. 47Breakit: New AI hub AI Gothenburg aims to create 200 companies in four years18 Mar 2026
  36. 48LinkedIn: Viktor Nord
  37. 49Norden i Fokus (Mynewsdesk): Jobs in Norway will not solve Swedish unemployment3 Mar 2014
  38. 50weselect.com via web.archive.org: We Select offers Rekry™: career page, candidate management and REKRYSHOP26 Aug 2018
  39. 51Allabolag (Bolagsverket): Gothenburg AI Alliance (economic association) — officers
  40. 52viktornord.com via web.archive.org: YEOS årskongress 2012 – minnesvärt! (self-published)22 Apr 2012
  41. 53Allabolag (Bolagsverket): Adway AB, registered 27 September 2017
  42. 54Renable Marketing AB: renable.com — client logos (NetOnNet, Webhallen, Komplett, LG, Sennheiser and others) and 12 AI channels incl. ChatGPT and PerplexityOct 2026
  43. 55Svenskt Näringsliv via web.archive.org: Without Swedish recruitment, Norway stops3 Jul 2009
  44. 56Metro via web.archive.org: Norway: come here, Swedes21 Oct 2008
  45. 57Aftenposten via web.archive.org: – Trendy to work in Norway5 Oct 2009
  46. 58Dagens Næringsliv: Here come the well-educated Swedes!15 May 2013
  47. 59Sverige-Norge.se på YouTube (klipp ur SVT Rapport): SVT: Swedish nurses to Norway through Sverige-Norge.se4 Jun 2014
  48. 60Sverige-Norge.se via web.archive.org: Sverige-Norge.se in the media3 Oct 2011
  49. 61Sverige-Norge.se via web.archive.org: References, with a quote from Jonas Gahr Støre2 Oct 2011
  50. 62Sveriges Radio: Sommar i P1: Jonas Gahr Støre6 Jul 2009
  51. 63Reducero: Compare loans with a single credit check
  52. 64Allabolag (Bolagsverket): Reducero AB, registered 9 January 2014
  53. 65Allabolag (Bolagsverket): Reducero AB — annual accounts 2021–2025: net sales and result by yearDec 2025
  54. 66Allabolag (Bolagsverket): Reducero AB — group: the parent company is Aktiebolaget innovx Holding
  55. 67Allabolag (Bolagsverket): Reducero AB — officers
  56. 68rekry.se via web.archive.org: Rekry — selected clients and career sites26 Apr 2017
  57. 69weselect.com via web.archive.org: We Select — Talent Software17 Jul 2019
  58. 70Allabolag (Bolagsverket): Adway AB — officers
  59. 71Breakit: Fast-growing HR challenger Adway accelerates – raises SEK 32 million16 Jun 2021
  60. 72Spintop Ventures: Adway secures EUR 10 million16 Nov 2022
  61. 73National Online Recruitment Awards: Winners 2022: Best Innovation in Online Recruitment — Adway23 Nov 2022
  62. 74Adway: The 2022 Fosway 9-Grid features Adway as a Core Leader specialist in social recruiting2022
  63. 75Adway: Adway named Core Leader in Fosway 9-Grid 20232023
  64. 76Allabolag (Bolagsverket): Renable AB — bankruptcy opened 2025-02-10
  65. 77renable.com via web.archive.org: Case studies: LG Electronics and Logitech27 Nov 2021
  66. 78artif.se via web.archive.org: Artificial Collective — Create future history with AI1 Oct 2022
  67. 79Allabolag (Bolagsverket, data från UC): Beelectric AB — bankruptcy opened April 2024, concluded 2026-02-20Feb 2026
  68. 80AI Gothenburg: The hub is open, and it's filling fast22 Jun 2026
  69. 81AI Gothenburg: investor night. 65 investors. 65 founders. 13 pitches.16 Oct 2026
  70. 82AI Gothenburg: Two teams. One afternoon. Live demos.28 Apr 2026
  71. 88DB24: db24.ai — 100+ Nordic organisations, customers incl. BHJ, Coop, Securitas, Soltak and Filipstad municipalityOct 2026
  72. 94Allabolag (Bolagsverket): innovx Management AB — officers
  73. 95Allabolag (Bolagsverket): Innovx Financial Services AB — officers
  74. 96Business Region Göteborg: Companies flock to AI Gothenburg22 Jun 2026
  75. 97Adway (YouTube): The Genesis of Adway!12 Sep 2024
  76. 98Adway: TA Tech Unboxed: Attract the Best Talent Faster than the Competition27 Jun 2024
  77. 99Adway (YouTube): Rethinking Recruitment: Industry Experts on Indeed's Big Shift19 Jun 2024
  78. 100TA Excellence: Viktor Nord, HR Tech Entrepreneur, Head of Growth, Adway15 Sep 2023
  79. 102Breakit: Adway brings in SEK 100 million – and speeds up further16 Nov 2022
  80. 103Business Region Göteborg via web.archive.org: Meet Gothenburg's tech scene: 5 questions for Viktor Nord of Adway13 Sep 2022
  81. 104Recruiting Brainfood: Founders Focus Ep29: Up close and personal with Viktor Nord and Adrian McDonald, Founder and CEO1 Jun 2022
  82. 105Adway (YouTube): Adway at The Great Recruitment Reset - With Cornerstone, Broadbean + Enboarder17 Sep 2021
  83. 106Business Region Göteborg: #12. Gothenburg's hidden tech scene: are the region's scale-ups here to stay?2 Feb 2021
  84. 107HegnarOnline via web.archive.org: Swedish "invasion" in Norway4 Sep 2009